Writen by Lance Winslow
One of the best things that a trade journal in an industry sector can do is to also provide an Ezine directed to be e-mailed to the inbox of the subscriber. The Ezine Publishers who are looking to expand their business should consider co-branding with trade journals in the industry with long-standing relationships with their subscribers and the industry associations.
This adds credibility to the Ezine and creates a huge following and market base. As trade journals add more and more filler to their pages to try to cut costs due to postage, labor and layout staff, you can understand why a Ezine Published online newsletter can solve these issues. Many trade journals are going to online publishing because so many people in the industry now have e-mailed addresses and they can draw lots of traffic to their web site through these online newsletters.
Many people in the various industries actually like to get the information quicker from an online newsletter rather than waiting till the end of the month to receive the trade journal in the mail. That is not to say that trade journals are dead. Most of the ones that could not cut the mustard are already dead and the survivors that are still going seem to be doing quite well due to competition exiting the marketplace.
If you are an Ezine Publishing Co. you may wish to see if you can co-brand with a trade journal and stay in contact with all the trade journals in your industry in case something changes in the future. You'll be glad you did. Consider this in 2006.
Lance Winslow
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