Top Speaker Says Article Marketing Isnt Worth It

Writen by Dr. Gary S. Goodman

I am the author of the popular Nightingale-Conant audio program: "The Law of Large Numbers: How To Make Success Inevitable."

Therefore, it is just a little embarrassing to admit that when it comes to article marketing, more is not better.

But let me digress, and briefly explain this "Law."

It says, do enough of anything and you'll succeed.

Do more, and you'll prosper, and do still more, and you'll become a legend.

And it has worked for me in many circumstances, especially in selling and in book publishing.

For this reason, you can imagine my surprise over the fact that writing and then posting 575 articles on the internet at one Ezine site; having many of these re-published by other Ezines, and having a hundred thousand readers of them; all of these efforts have not brought me success.

If you measure success with this critical question: Has article marketing made me ANY money, brought me any clients directly, or helped me to pay my bills?

The answer is a resounding, "No!"

How could this be? Doesn't this fly in the face of common sense as well as the pronouncements of hundreds of article marketing gurus?

Absolutely, but it's a fact.

Of course, you can read my articles for yourself to confirm their quality.

And I'm not saying that these efforts haven't helped my search engine rankings. They have.

Still, rankings, clicks at my web site, and similar victories are illusory. The only thing that really counts is generating more business. In this crucial regard, article marketing isn't worth the effort—mine or yours.

In part two of this series, I'll explain why it is inferior to proven sales and marketing alternatives, and what you can do to make it pay off, without becoming overly invested in it.

Dr. Gary S. Goodman, President of http://www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone and Monitoring, Measuring & Managing Customer Service, and the audio program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations from Santa Monica to South Africa. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com

For information about coaching, consulting, training, books, videos and audios, please go to http://www.customersatisfaction.com