Writen by Douglas Hanna
An ezine is simply an electronic newsletter that you send to people who have signed up for it. Here is how to make money with one.
Tip #1: Develop a one-page web site
You won't need an elaborate web site because your only objective is to get visitors to sign up for your ezine. This means you can get by with a one-page site. Keep in mind that this is your only sales tool. So you need to fill your one-page site with tons of useful information, then close with a strong "call to action" to get visitors to sign up.
Tip #2: Get subscribers
Once you have your site up and running, you need to get subscribers. There are a couple of ways you can do this. One good way is to advertise you web site in existing ezines. A good source for ezines in which you might advertise is ezineadvertising.com. Just make sure you pick ezines with the kind of readers that might be interested in your ezine, but are not competitive with your subject matter. A second way to buy a list of people you can send offers of your ezine to. One site who offers such lists is www.vertexera.com.
Tip #3: Use an autoresponder
As you start attracting visitors to your site, you will need some way for them to register, along with a mechanism for sending them the ezrine on a regular basis. The best tool I know for this is an autoresponder. There are some free autoresponders available and this might be a good way for you to start. One I have used is called GetResponse (www.getresponse.com).
Tip #4: Find affiliates with products that match you audience
An affiliate program is one that rewards you for sending your subscribers to their web site. Some offer payment for every click-through to their site. Others reward you only if your subscriber makes a purchase. There are numerous websites for affiliate programs. Two I like are Clickbank (www.clickbank.com) and Affiliate Guide (www.affiliateguide.com.)
Tip #5: Include"low key" sales messages
Your subscribers will keep reading your ezine only if you always provide helpful content. However, within, this content, you can include low-key sales messages. You see, after a few issues, your subscribers will look to you as an authority on your subject. This gives you a powerful advantage. You can "bury" sales messages within your ezines as your recommendations and with Hyperlinks to your affiliates. For example, if you were doing an ezine on beekeeping, you could have a sentence: "When it comes to gearing up to remove the honey, I always use Bob's Bee Keep-Out netting," with a hyperlink to an affiliate that sells Bob's products.
You definitely can make money on the Internet with an ezine. It just takes time and patience.
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Douglas Hanna is a retired marketing executive and the author of more than 100 articles on Internet marketing and a variety of other subjects.
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