8 Tips To Take The Pain Out Of Publishing Your Ezine

Writen by Silvia Hartmann

99% of all ezines are not "being a reporter" on current events; that is the first and most important thing to understand.

This means that you don't have to be publishing your ezine one day before the "deadline" of when you've decided you'll be sending it out, and going into a great tizzy over the whole thing.

Most ezines are highly topical and related to a business, a market or futher products and services of one kind or the other, and their function is to keep customers in touch, as well as to convert interested parties into customers.

This gives you a constantly "rolling" audience of old hands and newbies, and an ebb and flow of subscribers and unsubscribers.

There are certain evergreen topics in any context that you can always write about, and write about over and over again, from many different angles, and it will always be interesting and well received.

This is the key to successful ezine publishing.

It's not so much about "news", but about enjoyable content - and that can be as old as the hills, including a 2000 year old quote from a Roman senator; if it is interesting to your target audience, it is applicable, and it can become an ezine article.

With that understood, the production of an ezine can change, and it can become far more manageable.

Tip 1: Prepare a number of issues in advance so you have at least 3-6 in hand and ready to go, all the time. That's what columnists do so they don't go mad and explode from the stress of constantly trying to beat deadlines.

Tip 2: An ezine does NOT need more than ONE GOOD ARTICLE, tip, suggestion etc. In this day and age, people do not sit around with email as though it was the Times Magazine. Too long and too much content, and they'll put it aside for later, and later never comes as you well know with your own email.

Tip 3: As you're the publisher, you can have a flexible schedule. Base your ezine on something manageable, weekly, bi-monthly, but be flexible within this to suit yourself and take things like public holidays, major events in your market like the SuperBowl or the Olympics into consideration.

Tip 4: You can have a "news space" in your ezine which you can fill with news, or leave blank and just send out the prepared column you have already waiting to go. You don't always have to have some amazing news item in every newsletter, that's way too stressful (and probably even too much for your audience!)

Tip 5: Make it as easy for yourself as possible! Don't go mad over mail merging or complicated html formatting if it's a challenge - it isn't necessary. There are people having fantastically successful newslists and ezines who stalwardly send in plain text, without any bells and whistles, but the content is good and it's appreciated all around.

Tip 6: Remember your floating audience and go back to basics every third newsletter. Advanced subscribers never mind going over the basics again, and it's essential for the new subscribers. So this may be YOUR ezine No. 266, but how many people were even there for the first 100?

Tip 7: If you are planning to have a commercial newsletter that carries advertisements, include advertisements right from the start and as a matter of course. It is the easiest thing to add a short advertisement for a book on http://Amazon.com with your own affiliate link in the "ad space section", even if you have only 3 subscribers at present. Then, it is there, and later, when you have 3 million subscribers, you can rent out a space that already exists without disturbing your recipients or changing the format.

Tip 8: On that topic, pick a format and stick with it. That makes it MUCH easier to prepare and send newsletters on a regular basis and takes the stress right out of it. Something like: Personal greeting - Advert - Article - News - Advert, for example. That way, you just need to fill in each one and that's easy. Customers also LIKE a format they can trust and it relieves THEIR stress, just the same.

To sum up: Make it easy for yourself with pre-prepared, ready to go, ready formatted ezines that just need a "season's greeting" or a short topical comment to make them right up to date. Have a number of them in hand so you can take a holiday when you want to; keep it short and sweet and stick to a simple formula.

That's what the professionals do and if you do the same, you'll find having a top quality, interesting email newsletter or ezine that goes out on time, a breeze.

(c) Silvia Hartmann 2006

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Silvia Hartmann is the author of MindMillion and the creator of the amazing 60 Second Wealth Booster series to increase intelligence and creativity, reduce stress and exercise the wealthy brain. You can take part for FREE at http://mindmillion.com/60/

How To Write Effective Ezine Ads And Then Some

Writen by Wayne D. Anderson

When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that.

Let's think about this for a second, if it will take seven times for most people to buy your product. Then how many times will you have to run that same ad to the same people in the same ezine, to get the majority of them to buy.

That is a huge waste of time and or money, this is definitely not the way to go.

What you want to do is to get their email address. Remember this, "the way to a person's bank account is through their email box", and there are several ways to accomplish getting their email address.

One way is to give away a newly, exclusive, or valuable special report related to the product or service you are planning to sell them.

It's good to offer something new, because not everyone will have it, and the want for it will be greater then if it been on the internet for a couple of months.

Offering something that is exclusive is even better. Knowing that they can only get it from you makes them want it even more.

Most importantly, offer something valuable, nothing worthless. You do not want to waste your time with trying to get someone's email address in exchange for something less than valuable. They will not think twice about not giving their email address to you.

You can also write an article discussing how the product or service that you will eventually sell them, help them.

Now that we've discuss how you should advertise in your ezine ads. Let's discuss how to make the most of the 80 percent of your ad that determines success, your attention-grabbing headline.

Your headline, the most important part of your ad. This is what gets the reader's attention and builds their interest. If you can't get the readers attention , we can safely say that your headline needs work.

It doesn't matter if your offer doesn't pertain to someone's interest. A good headline captures the attention of any and everyone, even if its just for two seconds.

What you what to do when writing the headline is list the benefit, not the feature of whatever you are offering. A feature is a distinctive attribute or aspect of whatever you are selling. A benefit is what you can achieve from the feature.

For example:

The feature of Yanik Silver's and Jim Edward's, "7 Secrets To An Instant Traffic Stampede" report would be of course, 7 secrets to an instant traffic stampede.

One benefit of that feature would be:

Dramatically increase you website traffic.

Remember, whatever you are offering, people are only interested in how it can help them, the benefit. Not what the product can do, the feature.

Began the headline with an attention-grabbing word like "STOP!", "LOOK!", or "FREE!".

LOOK! Dramatically increase you website traffic or if you are giving something away, it's a good idea to began the headline with the word "FREE"

FREE! Dramatically increase you website traffic

One thing you can do with your headline is to enclose it with "quotations". You'll will get better results if you use "quotations".

"FREE! Dramatically increase your website traffic"

Try using capital and lower case letters in your headline. One thing I've always done is capitalize the first letter in each word, it has always been very effective.

"FREE! Dramatically Increase YOUR Website Traffic"

Now, once you've the prospects attention, it's time reel them in with your offer.

This is when you can list the feature(s) of what you are offering. Now, depending on the amount lines the publisher allows you, you may have to shorten your offer. So be very mindful of what you include in your ad.

"FREE! Dramatically Increase YOUR Website Traffic" 7 Secrets To An Instant Traffic Stampede

Special characters such as (!, $, #, *), can be your best friend when your ad is shown along with a lot of other ads. First you want to check if the ezine publisher allows them. You could find this out by reading their ezine, or just contact them and ask them if they do.

Using special characters will limit the space of your ad, but it will also help gain the attention of the reader. It goes both ways, so it's up to you to decide.

*"FREE! Dramatically Increase YOUR Website Traffic"*


* * 7 Secrets To An Instant Traffic Stampede * *


* * * Simply visit, http://myveryownsite.com * * *

Instead of using special characters when you ad is going to be shown along with a lot of other ads, you can also use white spaces.

This adds a bit of relief to a page crowded with ads. A reader will notice this, even when skimming down a page.

"FREE! Dramatically Increase YOUR Website Traffic"


7 Secrets To An Instant Traffic Stampede


Simply visit, http://myveryownsite.com

Before I go, I want to leave you with two things. The first thing is, you have to keep your ad in front of the readers constantly, be consistent. In the end, patience, & consistency pays off.

The second is to track your ads, some ads deliver better than others. Tracking your ads is a great way to see which ones pulls in better results. I use the free ad tracking service at http://www.netquantify.com/. I highly recommend it.

About The Author

Wayne Anderson is a very resourceful ezine publisher. Visit his site & find out how you can easily drive a flow of laser-targeted traffic to your web site & affiliate links. http://brain.roistats.com/48691/1/redirect?

netprenaurial@yahoo.com

Does Your Subject Line Do The Job

Writen by Alexandria K. Brown

It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line.

Many ezine (email newsletter) publishers seem to consider their subject lines as afterthoughts, which is a bad idea.

Example: Suppose you get an e-mail with the subject line, "Get Rid of Your Debt Today."

I don't know about you, but my right pinkie is already poised over the delete key!

However, this could be an e-zine I've subscribed to that just isn't announcing itself properly.

Now, what if the subject line instead read:

"[Frank's Financial Tips] Get Rid of Your Debt Today"

See the difference? By listing the title of your e-zine, it reinforces your brand, it allows your readers to filter your e-zine into a separate folder in their e-mail inbox, and most important, it lets your recipient knows your message is NOT spam.

Now I do see some e-zines that ONLY list the e-zine name. For the example above it could just say, "Frank's Financial Tips." That's okay, but it doesn't tell me what's in the issue or why I should open it. Remember you're competing with dozens of other e-mail subject lines in your readers' inboxes, so give them a reason to open yours.

Studies show that also using the reader's NAME in the subject line can dramatically increase open rates, but I reserve this tactic for special promotions I send out that are time-sensitive and I want great response to (such as announcing an upcoming teleseminar). Example: "Jennifer, join me next Tuesday?"

This helps get the reader's attention and builds curiosity so she opens it right away. If you want to use this tactic, you'll need a list service that supports "personalization."

No matter what subject line you write, keep it short and sweet, because many e-mail programs cut off long subject lines. Here are the maximum subject line lengths (including spaces) in some popular e-mail programs:

AOL: 52 characters
Hotmail: 45 characters
Outlook Express: 64 characters
Yahoo: 80 characters

Don't go crazy counting spaces, but just keep in mind that shorter is better. (This sentence here contains 60 characters, including spaces.)

[EDITOR'S NOTE: For my list of 87 proven subject lines that you're welcome to outright *STEAL* and use for yourself, see my program, "Email Promotions That Really Rack up Sales"!]

© 2004-2005 Alexandria K. Brown

Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit http://www.EzineQueen.com

Why Arent You Writing Ezine Articles

Writen by Michael Southon

I'm amazed!

Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo.

And yet one of the most powerful ways of driving traffic to your website is completely free and anyone can do it.

A few savvy webmasters have been using this technique for years to drive high-volume traffic to their websites. And they've made a fortune!

I'm talking about Ezine Articles.

There's a huge demand for Ezine Articles right now but only a handful of people are using this technique. That's why you keep seeing the same articles being published in dozens of different Ezines.

Why are Ezine Articles such a powerful promotion technique?

When you get your Article published in an Ezine,you're basically getting an enormous Ezine Ad for free. But your Article is much more powerful than an Ezine Ad.

Why?

A normal Ad is there simply because someone paid to have it placed there. But your Article is there because the Publisher thinks you have valuable information that will benefit his or her readers. In other words, you are an expert.

Who would you be more likely to buy from? Someone who paid to have an Ad inserted, or someone who is an expert and has just written an Article full ofvaluable information?

I first discovered the power of Ezine Articles in May of this year when I wrote an Article titled '10 Tips For Successful Ezine Advertising'. Two weeks later it was published in 'WebProNews' (WebProNews, May 15, 2000), which has a circulation of 500,000. I could hardly believe it - my Article being read by half a million people!

Less than 2 weeks later another of my articles ('How To Get The Most Out of Your Ezines') was published in the same Newsletter (WebProNews, May 26, 2000).

By the end of that month, traffic to my website had more than tripled. Suddenly, I was earning a very respectable income from my affiliate programs.

To fully understand the power of Ezine Articles, let's put a monetary value on them. At a rough guess, Iwould say that a well-written Ezine Article has at least twice the pulling-power of a Top Sponsor Ad.

A Top Sponsor Ad in 'WebProNews' costs $4,000 - so with those two articles of mine, I got $16,000 worth of free Ezine Advertising!

Let's compare Ezine Articles with two other, highly-rated promotion techniques: Search Engine Listings and Ezine Publishing.

A Search Engine listing is essentially a 'passive' approach to marketing. You still have to wait for people to search on your keywords. Ezine Articles are much more 'pro-active'; your articles land right in the middle of dozens or hundreds of different Ezines. With Ezine Articles you're not waiting for people to find you - you're going out there and finding them.

Let's say you publish an Ezine that has 2 or 3thousand readers. Each week, your website URL and your name are going to 2,000 to 3,000 people. Even if your subscriber-base is growing by 5% per month, basically you're reaching the same audience each issue. Butimagine you write an Article that gets published in 30 Ezines that each have a readership of 2000 people. You've now reached 60,000 people!

The possibilities with Ezine Articles are enormous.

Many people feel unable to write. You may be one of them. But the fact is, anyone can write an Ezine Article. You must have seen those 'Tips' Articles that look like a shopping list of things to do? They're very popular amongst Ezine Publishers. Every week I see half-a-dozen of them. So the fact is, if you canwrite a shopping list, you can write an Ezine Article!

At this point you may be saying to yourself: "But I'm not an expert - who would be interested in my Articles?".

The answer is: "Lots of people!".

If you've been running an online business for 6 months, or even just for 3 or 4 months, you now know many things that you didn't when you first started. Imagine if you could have had the knowledge you nowhave when you first began!

So for someone who has just ventured onto the Web, your experience and knowledge could be extremely useful. And remember - the Internet is growing so fast, there are masses of people who know much less than you do.

More than 5 million Americans joined the online world in the first three months of 2000, which averages toroughly 55,000 new users each day, 2,289 new users each hour, or 38 new users each minute!

So if you learn this technique, there's a huge marketwaiting for you.

(c) 2000, by Michael Southon

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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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11 Quick And Good Ezine Content Ideas

Writen by Alexandria K. Brown

Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.

While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, grumbling that it's publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you're in a pinch.

1. Give real-life examples. Describe a problem you've solved for a client/customer, and use that as a springboard to offer more general advice. Show your readers how you've helped customers address challenges — "case studies" if you will. This positions you as the expert in your readers" minds more than your coming out and saying so.

2. Think of three areas in which you'd like your clients to think of you as a resource. Now develop content in those areas. For example, as a professional copywriter, I really enjoy working on Web sites. To help encourage my clients and prospects to hire me for these projects, I published several articles on how to write Web copy that sells.

3. Read industry publications for ideas. Are there any hot issues in your field right now? The more controversial, the better. Don't be afraid to offer your own opinion — your readers want to know it. After all, YOU are the expert! ; )

4. Jot down 8 questions your clients have asked you in the past. You know, the ones they ask you over and over. Answer each in a short article. If you publish weekly, that's two months' worth of content, right off the bat! And if you can't think of any questions, send all your current clients/customers a quick e-mail, asking them what topics they're most interested in learning more about.

5. Learn anything neat lately from an industry conference, workshop, seminar, or insightful article? No one says you have to reinvent the wheel of information! Pass on any gems of advice you've learned elsewhere — just give them full attribution. Or give your opinion of the event or article itself — your readers will appreciate your frankness.

6. Offer a list of your top 5 or 10 tips on a certain subject. It's much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top. (If you "fire your biggest gun" last, you risk losing your audience before they get to the good stuff.)

7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.)

8. Recommend books and resources that you use, and offer full reviews on them. In one issue of my first e-zine, "AKB MarCom Tips," I featured reviews of my favorite four copywriting resource books. I then later posted them at my Web site.

9. Invite readers to write you with their own questions, and answer one in each issue. Right after their question, publish the person's name, business, e-mail, and Web site address. They'll enjoy the attention/publicity!

10. Invite readers to send in profiles. Ask them to tell you about themselves — their names, businesses, locations, and how they use the information gained in your e-zine. Feature one profile in each issue or one every few issues.

11. When all else fails, borrow an article! There are dozens of Web sites offering hundreds of articles that you can use in your e-zine. The articles are free and available for you to use immediately. The only catch is you're required to leave the entire article intact, including the author's promotional information.

Here are three places to check out for free content: Business Article Announce List — http://groups.yahoo.com/group/aabusiness Marketing Seek — http://www.marketing-seek.com World Wide Information Outlet — http://www.certificate.net/wwio/index.shtml

One last note: Keep in mind that if your e-zine's main objective is to get you more clients and customers, you should not feature other writers' articles more than once in a blue moon. Showcasing other professionals on a regular basis undermines the idea of establishing YOU as the expert in your readers' minds.

(c) 2002 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

Article Marketing Fails Because Real Buyers Arent Reading Them

Writen by Dr. Gary S. Goodman

In a companion article I mentioned my exasperation over the fact that my 575 posted articles haven't brought me any tangible results, and specifically no paying clients!

It reminds me of one of my favorite stories.

A guy in Florida loaded a freight train with oranges and sold the cargo to a fellow in Georgia. The Georgian rerouted the shipment to someone in Kansas City, who in turn, transferred ownership to a bloke in Oregon.

The Oregonian opened the cargo and saw nothing but rotten oranges.

In a huff, he phoned the person who sold them to him and demanded to know, "What's going on?"

His contact said with utter seriousness: "You misunderstood: Those oranges aren't for eating; they're for SELLING!"

I have to say the same principle applies to writing articles and then to posting them. The Ezine site will come out, because it sells ads, and inevitably, some folks will click on them.

But if you're seeking to attract your own customers or clients, you may well be disappointed.

Here's why:

The wrong folks are reading your stuff. It's probably other writers, indeed your competitors, who are trying to see what you're up to.

And while articles may elevate your rankings at search engines, you have to be sure that people are searching under the terms that are tapped into by your writing, and that these folks are buyers, as well.

Like an aspiring actor who hangs out on Hollywood Boulevard hoping to be discovered, article marketers are doing something with similar odds of success.

Wouldn't it be a lot easier, faster, and certainly more direct to call or to mail something to a highly targeted audience, one consisting of known buyers of what you're selling, and then follow through with them, one at a time?

In a word or two, isn't article marketing just a little too indirect and iffy?

Dr. Gary S. Goodman, President of http://www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone and Monitoring, Measuring & Managing Customer Service, and the audio program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations from Santa Monica to South Africa. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com

For information about coaching, consulting, training, books, videos and audios, please go to http://www.customersatisfaction.com

How To Develope Content For Your Ezine Without Having To Write Your Own Articles

Writen by Michael Tee

Do you struggle with creating content for your ezine? You think you are not good enough? Or you just don't have enough time to write quality articles? Here's some good news: You're not alone!

The simple truth is… you don't have to be an expert writer on a particular subject, or require plenty of time to write a quality articles.

It's not hard. In fact, you don't have to spend any of your time creating original or great content. You'll probably be asking me now, how is it possible?

Here's your answer,:

You can:

Use articles from free article websites

You can use articles from free ezine sites and publish them in your ezine or website, if you didn't already know. Authors submit their articles there hoping other publishers will pick them up and use it in their ezine. So, go to sites like http://www.ezinearticles.com/ or http://www.goarticles.com/, choose the article you like, and send an email to the author letting him/her know that you are going to publish their ezine. They will be more than happy to grant you permission to use their articles, and they'll probably send you more in the future.

Use articles from other publishers' ezines

If you have been subscribing to other people's ezines, you will notice that some of them have a notice at the end of the article saying you can use that article for your ezine or website, provided the resource box is intact. Try subscribing to newsletters published by experts. Their articles are really good and sometimes they do allow you to use their articles. Just send them an email requesting permission to use their articles.

Here are two really great ezines that allow you to use their articles:

Ezinequeen – http://www.ezinequeen.com/

Directory of Ezines – http://www.directoryofezines.com/

Hire someone to write articles for you

Yup, this is another way of getting quality articles. Go to forums and create a post asking if anyone is interested to write articles for a small fee. Many of them will be knocking at your door offering their services.

Two very responsive forums are:

Anthony Blake's forum – http://www.ablake.net/forum

Michael Green's forum – http://www.howtocorp.com/forum

Let your readers write your ezine

How? You can write a short note in your ezine, saying that you accept articles from readers. Many readers will be happy to contribute because it will give them (and their websites) some free publicity.

Copyright © Michael Tee

Find out how you can FULLY set up and run your own internet business within a week at http://www.ebizmodelsyoucancopy.com/

Visit E-Biz Wiz Blog for proven ideas, tips and information on starting your own Internet Business and subscribe to the 12 Day Internet Marketing Success Course. http://ebizmodelsyoucancopy.blogspot.com/

Ezine Publishing You Dont Have To Be Good To Start But You Do Have To Start To Be Good

Writen by Jeff Herring

If you are not already, did you know that you too can become an ezine publisher?

First of all, I want to share with you the first and most important thing a new ezine publisher should do.

Hang on, because this can get technical and complex. Here it comes:

Start - that's it, start.

So many would be ezine publishers become overwhelmed with the prospects of building a list and finding content that they never start.

Intimidated by others

Would be ezine publishers hear about some of the people with a list of 10,000, believe that they could never get to that amount, and so never begin.

Here's a powerful secret:

Before you have a subscriber base of 10,000, you have to have a subsriber base of 1,000. Before you have 1,000 subscribers, you have to have 100. Before you have 100, you have to have 10. And, as I hope you have guessed by now, before you have 10 you have to have... one. Start with one if you have to, even if that one is you. Just start.

Start with three subscribers, even if those 3 are your spouse and your parents. Just start.

Remember this and then go live it:

You do not have to be good to start, you do have to start to be good.

Visit Building Your Ideal Practice.com for tips and tools for building and marketing the private practice of your dreams. And if you are having trouble with notion of writing your own content for your website or newsletter, you are invited to visit The Article Empire Coach for leading edge tips and tools for writing articles that bring you prospects, publicity and profits.

The Magic Button That Earns 3546 Or More

Writen by Ron Pioneer

Ever wonder how a "guru" earns $3,546 or more just by pressing a button?

The first thing a newbie learns when landing on the Internet is that it is full of hype. Hype this. Hype that. But when you cut through the hype, there is one simple truth. If you want to make real money on the Internet, you have to build an opt-in list.

This is the simple truth the gurus understand. They are, after all, gurus. They are not wizards, nor magicians. They know that making money on the Internet is a very simple mathematical equation. A small opt-in list equals candlelight dinners in the basement rec room, savouring macaroni and cheese in front of the TV. A big, bulging opt-in list equals candlelight dinners at Chez Ritz, enjoying baked brie and filet mignon while overlooking the lake.

That's why the gurus earn so much money.

But just what is an opt-in list? Simply put, it is a list of email addresses belonging to people who have given you permission to send them messages. Anything else is spam. Make sure your list is opt-in.

What kind of lists do people opt-in to? All kinds and all topics - from grasshopper recipes to hotwiring space shuttles. But if you really want to make it work, you need to create a newsletter (probably on a topic with wider appeal than hotwiring space shuttles!).

Why? Consider Madam B. (not her real name, by the way) She sells beauty and cosmetics, and she was frustrated because so few people were signing up to receive "updates on new products". Would you sign up? Only if you have already purchased from her a few times, making you one of her few extremely loyal customers.

On the other hand, suppose you were offered the chance to sign up for a "free weekly beauty tip", which is what we advised her to do. Now she has the chance to pick up prospects who have never bought from her, who will read her weekly beauty tip, and - this is the juicy part - they will buy many of the "featured products of the week" highlighted with the weekly beauty tip.

There is a second reason you want your opt-in list to be a newsletter, not just a product announcement. The newsletter builds trust and is read. If all your subscribers see are sales pitches, their level of trust sink lower than the lost city of Atlantis. And we all buy from people we trust, not from underwater snake oil vendors.

In fact, if your emails are just sales pitches, why would anybody bother opening them? You have to build a strong relationship with your subscribers, so put as much of your own personality into it and write your text so that you speak directly to them.

If you have good quality content in your newsletter, your subscribers will open your emails, they will read them, they will buy and you will make money. Notice I said "quality", not "quantity". In the example above, it need only be a one-paragraph beauty tip. You don't have to spend all weekend composing an article as long as this. Same applies for investing tips, auto care tips, nutrition tips, evil magician tips, or whatever. Quality keeps them reading and ready to buy.

Of course, you must have a related product to promote to the list. Don't try selling motor oil to your beauty tips subscribers. They won't buy. And if they do, imagine the mess they'll expect you to clean up! Remember, the goal is to make money, not mess. The opt-in list gives you the prospects, your trust turns them into clients, and your relevant and related products turn them into paying customers.

Who can have such a list? Everybody. Your brother can. Your tenth grade teacher can. The cashier at the grocery store can. Your pet goldfish probably cannot, but YOU can.

Is it easy to build a list? You bet! Is it effortless? No. It does take time, effort, or money - or some combination of the three. For most people, it takes a lot of time and a medium amount of effort. But it can be done without breaking into a sweat.

You can cut down on both the time and money if you use paid methods to build your list. "Paid methods" generally means buying lists of names. Be VERY careful not to buy a spammy list. Do not buy lists from people who spam you with an offer of cheap email addresses, no matter how hard they swear the list is quadruple opt-in and fully targeted. That's like buying a Rolex in a dark ally from an unshaven man in a trench coat.

Oh yes. It also helps to have some knowledge and some creativity. The knowledge is something you can find at websites like http://www.affila.com . The creativity you just have to develop yourself. But it is amazing how creative most people become when armed with a little good knowledge, a big dream and a fresh cup of caffeine.

Remember that if you offer good content and promote related saleable products, you will earn money from your list. So paying for targeted subscribers can be a worthwhile deal, especially if you can sell a product with recurring commissions (a magazine subscription; a product requiring refills, such as skin cream or motor oil; a membership website; a monthly service such as webhosting; etc.) or multiple products that complement one another (making repeat customers out of your subscribers).

You will find there are many more benefits to having an opt-in list, but you have to start building it now. It does take time to build, and the longer you delay your list-building, the longer you delay your dream.

So what is that magic button a guru just presses to earn $3,546 or more? Is it his shirt button? Is it his belly button? No, it's the "send" button.

About The Author

Ron Pioneer

Learn the Secrets to Having Your Own Magic "Send" Button with our FR*EE Course: http://www.affila.com.

contact@affila.com

Why Do We Publish

Writen by Michael LaRocca

WHY DO WE DO THIS?

A major "character" in Mark Salzman's first autobiography is his father. Sometimes his father paints. But his father hates painting. He likes it when his painting is done. He likes having painted. But the act of painting itself is, in his opinion, a big pain in the backside.

Nobody reading this approaches writing like that, do they? I know I don't. Of all my experiences as an author, whacking those words down onto the paper is the best of the best. Always has been, always will be. Even though I cut most of them. I like creating.

I've quoted Hemingway before. Long periods of thinking, short periods of writing. These days, my thinking takes longer and my periods of writing are getting less frequent, but both still happen, and I still love creating something from nothing.

If it weren't for me, you would never read the words you're reading right now. Nobody else would ever write them. And they contain my thoughts. Through time and space, better than telepathy, you hear what I'm saying.

So, there's one reason to write, isn't it? The biggie, if you ask me. I write what I do because I can't NOT write it. I may be clarifying my thoughts in my own head. But, most certainly, I'm just so moved by those thoughts that I must put them on paper. They're in me and they have to get out, kinda like those critters in the ALIEN movies.

Is this the only reason to write? Because I want to zap my thoughts into your heads? I don't know. But let me change the question. Is this a reason to publish? Why not write your books and stick them in a filing cabinet like Sean Connery did in the film FINDING FORRESTER? Write it, express it, file it away. Why publish it?

(It's okay if you haven't seen this obscure little gem. I will explain all.)

In fact, there are writers who do exactly that. Some fear rejection or criticism. We hear about them whenever we pop into a writing workshop. But, I don't think there are very many of them. I have trouble picturing someone who can spend months (years?) doing something as essentially egotistical as writing a novel, but who is fundamentally lacking in any sort of self-confidence. Naw, they're thinking posterity but lack the stones to admit it.

At times I've got an inferiority complex I wouldn't dream of whacking onto your shoulders, but it was absent when I wrote my books. During the act of writing itself, you think, "My words are better than your words." You do. You feel that you must record your thoughts because they're that much better than most. That's what writing is. So, I would say that by definition the author isn't ALWAYS plagued by self-doubt.

In FINDING FORRESTER, the Sean Connery character won the Pulitzer with his first book, saw that every reviewer misunderstood him, and decided they could all get stuffed. This is a movie, a work of fiction, but I understand the attitude. I once wrote a true story, where the main character was Michael LaRocca, only to have a critic slam the main character as "unbelievable." Apparently I don't act like real people.

I could never shove all my writing in a filing cabinet, unpub- lished, and tell the establishment to get stuffed. But yep, there are stupid people in the world, and some of them review books.

So, we've identified two groups who won't be seeking publication. Hopelessly insecure and hopelessly arrogant. But, like Aristotle, I prefer moderation. You still may be wondering why I seek publi- cation. So do I. Let my exploration of this question continue.

I've hit best-seller status for two different e-publishers with three different books. Minor thrills at the time, but there's no way I could call them enough of a reward for what I put into writing.

You're an author. You know what I'm talking about. We all but kill ourselves to make our books. So, let's be blunt here. Unless you're going to throw Rowling/King/Clancy/Grisham money at me -- and you're NOT -- money isn't sufficient reason to publish.

Publishing isn't just a case of sending it to a publisher, signing a contract, and being done.

Next up is editing, which is a blast. Not at the time, perhaps. Any editor worth a damn will beat you over the head with every bad word choice you ever made. And you made hundreds! But at the end of that gauntlet, you know you are da bomb.

Seeing my cover art is almost always awesome. Yes, I did say "almost." One bad experience among seven. It happens. But, if you've worked with a publisher, you know what I mean. You log onto the Internet one morning, not fully conscious, amazed that you poured that first cup of coffee without burning off your naughty bits. You pop open an email and see cover art that almost makes your head explode. You get this big rush, thinking, "Someone understands my writing!" What you don't realize, naive little author, is that some artists don't even read the books they do the art for. But still. The art rocks your world. Feel that. I always enjoy clicking those email attachments and seeing MY book covers.

But, then comes marketing. Biggest pain in the... Well, let's just say it makes me want to not publish sometimes. So, why publish?

I've entered the EPPIES three times, and been a finalist three times. The second time one of my books was an EPPIE finalist, I made some wisecrack in an author's egroup about how "finalist" is a synonym for "loser" and was raked over the coals.

Oops!

(Maybe I annoyed entrants who weren't finalists. I'd always wondered if they existed...)

So, let's say I'm not publishing for money or awards. They sing a siren song to new authors which this jaded old bastard quit hearing long ago. I got all that out of my system in the previous millenium. So, why do I still publish? What are my rewards? Let me mention a few.

A psychologist turned English teacher formed a women's reading group at the university where we once worked together in China. Her concept was women readers, women writers. But the first book the group ever discussed was my very own RISING FROM THE ASHES, which is about Mom. My only foray into "women's literature." I couldn't attend the reading group, since I'm a guy, but my wife was there. What I learned about my book is priceless, as is knowing what those young students discussed because of my writing. Issues of such depth that I'd be proud to inspire any student, in any country, in any language, to tackle them.

I used to work on North Carolina hog farms. I enjoyed the company of some damn fine people at every one of them. Hog farming is hard work. This isn't the backyard family farm, folks, this is 13 people with 98 boars, 3500 sows, and all the babies they can make. One of my toughest coworkers was a lesbian who could break Xena in half, and my one foray into writing horror gave her nightmares.

I don't consider myself a poet, and I believe most of the reading world agrees with me. But, I have published 6 poems. There is one that a hog farm coworker insists will be read at his funeral. Don't ask me why he was planning his funeral during our lunch break because I have no idea. But, well, I guess I'm invited, in a manner of speaking.

Master Pizza, 30th Street, Tampa, Florida. A bunch of drunken Italian relatives reading one of my less-than-serious poems ALOUD between pitchers of beer. It was like a Joe Dolce moment.

I was working as a security guard in a particularly unpleasant place. This was 20 years ago, I think. A fellow guard read one of my short stories. It is, by far, the most allegorical thing I've ever written. I can't tell you how many times I've thought about throwing it out. But then, I remember Bob's words. "This is me. This is my life." Me too, old pal, and I don't care if you and I are the only two readers to have any idea what I'm talking about. {Scapegoat Bob!}

I've written some pretty heady volumes, but I've also written quite a few short works. I've heard from numerous students here in China that, "This is the first book in English I've ever finished reading." When I write, I certainly never set out to help anyone learn English. (Some of my editors may claim I never learned the language.) And, students will LIE to teachers. But I've decided that at least one was telling the truth.

When I left the US, I embarked on several journeys. Learning to live in China. Learning to love again. Taking another shot at the writer dream. And, eventually, teaching. After all that, I tried my hand at writing humor for the first time. Every time I hear my wife laugh at something I've written, I file it away as a reason to keep writing.

I've written one play in my life. I was young, and quite hooked on the album (pre-CD days) JESUS CHRIST SUPERSTAR. So, you guessed it, I tackled JC. I wrote something that nobody can read without having a powerful reaction. Readers love it or they hate it. I'm proud of that. And hey, it's only one act long. I have a short attention span.

I loaned Clint "Two Dawgs" Hill my very first book. My cousin. He took it to Durham (North Carolina) and loaned it to a bunch of hippie buddies. He asked for another, because the first one fell apart from overuse. That's why we publish. People all but fighting for the chance to read my words. And heck, the book wasn't even good yet. It's 20 years older now.

I mention all this for the jaded old bastards who have a few novels and bit of minor success under their belts. Nobody else is reading this anymore, are they?

So, maybe this is why we don't just stop when the book is written, stick it in a drawer, and uncork the champagne. Although I do hope you uncorked the champagne. This planet contains far too many people who "want to be authors" but who haven't written a book. Never have, never will. Meanwhile, you and I are sitting here knowing we had no choice. We had to write.

Why publish? Heck, why not?

Copyright 2004, Michael LaRocca

Michael LaRocca's website at http://www.chinarice.org was chosen by WRITER'S DIGEST as one of The 101 Best Websites For Writers in 2001 and 2002. His response was to throw it out and start over again because he's insane. He teaches English at a university in Hangzhou, Zhejiang Province, China, and publishes the free weekly newsletter WHO MOVED MY RICE?

Guide To Write Better Promotional Newsletters

Writen by Mihaela Lica

Definition

A newsletter is a periodically published document that informs, reminds, advices, advertises or communicates news and data on a specific topic. It can be either printed or have electronic format. Electronic newsletters are also known as Email Newsletters or eNewsletters and they are an excellent means for communicating with small to large audiences.

In short, a newsletter is an advertising instrument that provides companies with the possibility to improve their corporate identity and public perception, thus increasing sales.

How Does a Newsletter Work?

The promotional newsletters are free and should be used to motivate consumers to react to an offer made via direct mail or email.

A well-written newsletter builds trust and confidence on a company and a brand. Each article within it should answer the five basic questions – Who, What, When, Where, Why.

A promotional newsletter can increase your image with prospective and presented clients. By providing valuable info in a professional layout, the readers will recognize you as an expert in your field.

Why Should You Write A Newsletter?

- If written well, newsletters can be more far-reaching than an article or radio program.

- You are your own editor, being able to determinate the number and length of your articles, the content, what pictures you use, how many graphics.

- You can target your information and deliver quality content to the readers.

- Newsletters are thematic writings; therefore most of the information revolves around one central idea.

- Newsletters are great advertising means, and efficient reminders. As magazines, they are periodical, so you can contact your clients at regular intervals.

- The reader can keep them for future reference.

Rules to Write a Newsletter

Know Your Audience

This is probably the hardest part and also the reason why many companies hire professional PR agencies. Know your audience – this is the first and most important rule. That means knowing their interests, their comprehension of the area under discussion and their reading level.

Write for Your Audience

- Once you know what your public is interested in, don't deviate from the subject.

- You can get your ideas from personal contacts, phone calls, competition newsletters, press releases (see how many times a press release was downloaded – many Internet outlets provide such information), newspapers, television reports.

- Write clear, concise and interesting news. Keep your readers up to date.

- Include in your newsletter testimonials from some of your clients. Underline their success and your role in it.

Create a Newsletter Strategy

- Research what the market needs and plan ahead what articles you are going to write. This way you have enough time to collect ideas by talking to your clients or from other sources.

- Make a connection with your reader.

- Use a personal approach – this is how you develop a trustworthy relationship with your clients. Clients need to feel that behind a business there is a person. Write your newsletter as though it was going to one individual directly from you.

- Be self-aware and don't exaggerate when describing your business. Draw your reader into the article by using words that sell, and don't mislead your readers. Avoid telling your company provides the best services. Try instead to underline what benefits the client can get when choosing your products.

- Self-critique shows you are aware of your borders. There are always borders nobody is perfect. If you made a mistake, admit it. Don't lie to your clients.

- Humor can help you get to the heart of the reader. Yet, don't exaggerate. Use it carefully. Many people have no time for clowning around. You wouldn't like to lose the essence of your message. Sarcasm is very easy not to be taken figuratively when written on paper.

Create a Reader Friendly Layout

- Write titles and quotes that grab the reader's attention. Use the first paragraph to intrigue and excite. You have less than three seconds to convince a reader that your newsletter is worth the time, so use your chance. If you have a meaningless lead, the clients won't take their time to assimilate the information

- Use correct grammar and spelling.

- Try to avoid jargon. People are not supposed to learn the specific terms of your business just to please you. You have to write for them and not for yourself or your staff.

- Use white space or graphics and photos to break up the page. Don't exhaust your readers with too much text.

- Read the text out loud. Does it sound good? Do the sentences flow easy? Than your readers will feel the same about it.

- Have someone else to read it too. Try finding an impartial person. Accept criticism. Don't use the ones who tell you that it is great. They aren't helping you. Ask the person who finds the errors and makes suggestions.

- Publish the newsletter regularly – this is how the readers will come to expect it. Don't lose your credibility by failing to deliver.

- Be aware of copyright restrictions. When you use quotes or texts written by others, give credit to these people. Do not spam.

Pay Attention when Publishing the Newsletters

- For printed newsletters choose quality paper and good resolution photography and graphics. If possible, do it on recycled paper – help saving our environment.

- Carefully develop your team and set their tasks. If you work with designers and writers, be sure there will be harmony between image and content. You cannot display a picture of a duck when you write about a swan.

- Stick with the schedule. If your readers are waiting for the information they will be disappointed when they don't receive it when expected.

- Be consistent in the layout. Consistency is the key to building a reliable image.

- The biggest problem is not the lack of writing skills, but a lack of editorial judgment.

Can a Professional Do Better? Well, yes!

- Designers and PR consultants are familiar with the market trends and have professional knowledge.

- They have the know-how and the means to research customers' preferences in a short time, bringing relevant information.

- They are familiar with the design guidelines for newsletter usability: subscription interface, newsletter content and presentation, subscription maintenance and unsubscribe options, differentiating the newsletter from junk mail.

- They can improve newsletter usability.

- They are able to promote relevant content.

- They know how to write catching headlines.

Prior to founding Pamil Visions, Mihaela Lica served as Public Relations and Media Consultant for my-tronic GmbH, a German Company. She began her career as a freelance radio reporter in Bucharest, Romania and spent several years as a television redactor in the Romanian Ministry of Defence. Her articles were published in local newspapers and magazines ("Armonia", "Observatorul Militar", "Viata Armatei") and in international ones as well ("The Luminaries" – India). In 2002, Mihaela Lica represented Romania (the Romanian MoD) in the NATO Military Audio Visual Working Group. A Romanian native, Mihaela holds a degree in philosophy from the University of Bucharest, where she graduated with high honors The International Academy for the Study of History, Culture and Religion.

American Overdrive Lcds In Ldcs

Writen by Sam Vaknin

OverDrive - an e-commerce, software conversion and e-publishing applications leader - has just expanded an e-book technology centre by adding 200 e-book editors. This happened in Montego Bay, Jamaica - one of the less privileged spots on earth. The centre now provides a vertical e-publishing service - from manuscript editing to conversion to Quark (for POD), Adobe, and MS Reader ebook formats. Thus, it is not confined to the classic sweatshop cum production centre so common in Less Developed Countries (LDC's). It is a full fledged operation with access to cutting edge technology.

The Jamaican OverDrive is the harbinger of things to come and the outcome of a confluence of a few trends.

First, there is the insatiable appetite big publishers (such as McGraw-Hill, Random House, and Harper Collins) have developed to converting their hitherto inertial backlists into e-books. Gone are the days when e-books were perceived as merely a novel form of packaging. Publishers understood the cash potential this new distribution channel offers and the value added to stale print tomes in the conversion process. This epiphany is especially manifest in education and textbook publishing.

Then there is the maturation of industry standards, readers and audiences. Both the supply side (title lists) and the demand side (readership) have increased. Giants like Microsoft have successfully entered the fray with new e-book reader applications, clearer fonts, and massive marketing. Retailers - such as Barnes and Noble - opened their gates to e-books. A host of independent publishers make good use of the negligible-cost distribution channel that the Internet is. Competition and positioning are already fierce - a good sign.

The Internet used to be an English, affluent middle-class, white collar, male phenomenon. It has long lost these attributes. The digital divides that opened up with the early adoption of the Net by academe and business - are narrowing. Already there are more women than men users and English is the language of less than half of all web sites. The wireless Net will grant developing countries the chance to catch up.

Astute entrepreneurs are bound to take advantage of the business-friendly profile of the manpower and investment-hungry governments of some developing countries. It is not uncommon to find a mastery of English, a college degree in the sciences, readiness to work outlandish hours at a fraction of wages in Germany or the USA - all combined in one employee in these deprived countries. India has sprouted a whole industry based on these competitive endowments.

Here is how Steve Potash, OverDrive's CEO, explains his daring move in OverDrive's press release dated May 22, 2001:

"Everyone we are partnering with in the US and worldwide has been very excited and delighted by the tremendous success and quality of eBook production from OverDrive Jamaica. Jamaica has tremendous untapped talent in its young people. Jamaica is the largest English-speaking nation in the Caribbean and their educational and technical programs provide us with a wealth of quality candidates for careers in electronic publishing. We could not have had this success without the support and responsiveness of the Jamaican government and its agencies. At every stage the agencies assisted us in opening our technology centre and staffing it with trained and competent eBook professionals. OverDrive Jamaica will be pioneering many of the advances for extending books, reference materials, textbooks, literature and journals into new digital channels - and will shortly become the foremost centre for eBook automation serving both US and international markets".

Druanne Martin, OverDrive's Director of publishing services elaborates:

"With Jamaica and Cleveland, Ohio sharing the same time zone (EST), we have our US and Jamaican production teams in sync. Jamaica provides a beautiful and warm climate, literally, for us to build long-term partnerships and to invite our publishing and content clients to come and visit their books in production".

The Jamaican Minister of Industry, Commerce and Technology, the Hon. Phillip Paulwell reciprocates:

"We are proud that OverDrive has selected Jamaica to extend its leadership in eBook technology. OverDrive is benefiting from the investments Jamaica has made in developing the needed infrastructure for IT companies to locate and build skilled workforces here."

There is nothing new in outsourcing back office work (insurance claims processing, air ticket reservations, medical records maintenance) to third world countries, such as (the notable example) India. Research and Development is routinely farmed out to aspiring first world countries such as Israel and Ireland. But OverDrive's Jamaican facility is an example of something more sophisticated and more durable. Western firms are discovering the immense pools of skills, talent, innovation, and top notch scientific and other education often offered even by the poorest of nations. These multinationals entrust the locals now with more than keyboarding and responding to customer queries using fake names. The Jamaican venture is a business partnership. In a way, it is a topsy-turvy world. Digital animation is produced in India and consumed in the States. The low compensation of scientists attracts the technology and R&D arms of the likes of General Electric to Asia and Intel to Israel. In other words, there are budding signs of a reversing brain drain - from West to East.

E-publishing is at the forefront of software engineering, e-consumerism, intellectual property technologies, payment systems, conversion applications, the mobile Internet, and, basically, every important trend in network and computing and digital content. Its migration to warmer and cheaper climates may be inevitable. OverDrive sounds happy enough.

About The Author

Sam Vaknin is the author of "Malignant Self Love - Narcissism Revisited" and "After the Rain - How the West Lost the East". He is a columnist in "Central Europe Review", United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia.

His web site: http://samvak.tripod.com

Word Newsletter Templates How To Easily Create Them

Writen by Ladan Lashkari

You can use Word newsletter templates for both Word and PDF newsletters. PDF is one of the most popular newsletter formats because it is easy to read and user-friendly.

Even though plain text and HTML formats are more popular for online newsletters, some people still publish their newsletter in other formats, such as Word and PDF.

You too can create your own Word template easily and quickly. Let me explain how...

You just need Microsoft Word and an HTML template. There are many websites available on the Internet that provide lots of free newsletter templates and free website templates. You can find many great resources in search engines. Just search for "free website templates" and "newsletter templates".

After finding some free HTML templates, download those which you think would be suitable for your newsletter template. Then, open the HTML file in Microsoft Word and save it as a Word document.

That's it! You've just created a professional Word newsletter template for free! To create your every issue, you can simply open it and write your newsletter in it and then save it as a new document.

Here's a free Word template I've created using the technique I explained above.

Wish you the best of luck on starting your own newsletter!

Ladan Lashkari

About The Author: Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find free newsletter templates, creative newsletter ideas, honest reviews, and helpful resources to start your own highly profitable email marketing campaign.

Why Arent You Using Cgi

Writen by Michael Southon

The very name CGI used to send chills up my spine. For years I put it in the 'too-hard-basket'. But like most things in life, CGI is not as scary as it seems. If you have a cgi directory on your website and you know how to FTP files, chances are you can have a CGI script up and running in less than 20 minutes.

CGI (Common Gateway Interface) is not a programming language but a standard that allows visitors to interact with your website. CGI scripts can be written in a number of different languages but most are written in Perl (Practical Extraction and Reporting Language).

This article gives you details of five free CGI scripts that will do the following:

1. Mail out your Newsletter from your server 2. Track the number of times your free E-Book is

downloaded 3. Rotate banners on your website 4. Create your own auto responders 5. Allow visitors to recommend your website to friends

At the end of this article are details of where to download these 5 free scripts. But first, here are some basic guidelines on how to configure and install CGI scripts:

1. CGI programs usually come in a zip file. Unzip the file and open the README file. This document will give you instructions for configuring the program file.

2. Open the program file using a text editor such as NOTEPAD (the program file will usually have the file extension .cgi but may have other extensions such as .pl).

In most CGI programs you will have to configure the following 4 items:

(a) the path to perl

This is where the perl program resides on your server. The path will usually be:

#!/usr/bin/perl

but could be:

#!/usr/local/bin/perl

If you're unsure what your 'path to perl' is, check your web host's online 'manual' or FAQs. If you can't find it there, simply ask your web host.

(b) the path to sendmail

Most CGI programs notify you when your visitors have completed a particular action, and for that, the program needs to know where the 'sendmail' program resides on your server. The path to your UNIX sendmail program will usually be: /usr/sbin/sendmail

But it could also be something like this: /usr/lib/sendmail

Again, check the documentation on your web host's website, or simply ask your web host.

(c) the absolute path to your CGI directory

The absolute path tells the CGI program exactly where to find the file (or files) that it needs to open. Unfortunately, the absolute path to your CGI directory is not something you will be able to guess or deduce - it is completely arbitrary and depends entirely on how the system administrator at your web host has partitioned your host's hard drive.

The easiest way to find out your absolute path is to ask your web host. Another way is by using telnet - just type in pwd (print working directory) and that should give you your absolute path.

(d) Your email address

This is the address that the CGI program will use to notify you when an action has been completed.

3. Uploading

Upload the program files to your cgi-bin (or a directory off your cgi-bin) using ASCII mode. Never use BINARY mode, as this will play havoc with the line-breaks in the script.

4. Set the File Permissions using CHMOD

CHMOD (changing mode) is the term for setting security permissions on files. The README file will usually tell you the permissions that you need to set for each file. The script file will need to be set to 755. This allows the file's owner to read, write, and execute the file; anyone else can only read and execute it.

You can set the permissions using telnet, but the easiest way is to use the built-in option in your FTP program.

5. Calling the Script

Now that you've configured the script, uploaded it and set the permissions, it's time to try it out! You do this by 'calling the script' using a URL in an HTML document. This is what the URL for calling your script will normally look like:

http://www.yourdomain.com/cgi-bin/script.cgi

Again, the README file should have specific instructions on how to call the script. In addition, most CGI programs are accompanied by a web page that contains the form your visitors would use to call the script.

And now here are the details of the 5 free CGI scripts I mentioned earlier:

----------------------- Subscribe Me Lite -----------------------

Subscribe Me Lite is a program that allows prospects/customers to automatically subscribe and/or unsubscribe themselves from your mailing list. It has a built-in mass mailing form for sending out your newsletter or updates.

More Information: http://www.cgiscriptcenter.com/subscribe/index2.html

----------------------- Rob's File Tracker -----------------------

Rob's File Tracker is a perl script that counts file downloads or click-thrus to any file. Very useful if you want to know how many people are downloading your free E-Book.

More Information: http://www.robplanet.com/cgi/tracker/

----------------------- AdRotate Pro -----------------------

AdRotate Pro is an ad rotation program that's easy to setup and easy to use. Features include unlimited rotations, expiry by date, views or clicks, default ads for when all ads are expired, and customer reports.

More Information: http://www.vanbrunt.com/adrotate/

----------------------- MasterRecommend -----------------------

This script allows visitors to recommend your website to a friend by sending an email, without leaving your website. The program will also send you a copy of your visitor's message (nice to know what your visitors think about your website).

More Information: http://www.willmaster.com/master/recommend/MasterRecommendmanual.html

----------------------- Master Auto-Responder -----------------------

This is a standard auto-responder program. The script allows you to set the "From:" and "Subject:" lines for your auto-response.You can also choose to receive a copy of each email that the auto-responder receives.

More Information: http://mastercgi.com/howtoinfo/howautoresponderswork.shtml

If you need more help installing your CGI scripts, here are two excellent free tutorials:

http://spider-food.net/install-a-cgi-script.html http://www.stefan-pettersson.nu/scripts/tutorials/installcgi.html

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

Publish Articles Online Start With Your Own Ezine

Writen by Mark Barnes

So, you want to publish articles online? It's really quite simple, and it's a great way to promote yourself or your product. But where do you begin? This is actually quite simple too. I started in the online publishing business about a year and a half ago. I read about how a person could make pretty good money by selling information on the Internet, and I had some good information to share.

So, I wrote an eBook, Winning the Mortgage Game, put up a website, and I was ready to sell my book. With my product in place and my website up, I expected orders to come rolling in. It didn't happen. The problem was no one other than me and a few friends knew my website and product existed. I needed visitors to my site -- traffic, and I needed it fast. So, a little more research and a key service acquisition solved my problems. I got myself an autoresponder, an e-mail service that automatically sends e-mails, on dates that you program. It sounds more difficult than it really is.

Then, I purchased some leads, traded links with other people, started writing for ezinearticles.com and the orders started flowing. If you're not following how this works and how it relates to online articles and promotion, here's a roadmap, if you will. The autoresponder is a place for you to write articles, like this one, on any subject you desire. You load your autoresponder with as many articles as you can write, program the autoresponder to send the articles every five to seven days, and each time you add an e-mail address to your autoresponder, this person gets your first article. Then, five to seven days later, the person gets a second article and so on.

Now, each article has your website address and some small reminder about your product or service. For example, if you are a writer like I am, you might place in your article something like, to learn more about my novel, The League, visit www.sportsnovels.com. Now, as people see this time and again, eventually they will click your link and see your site. Voila, you have traffic and, hopefully, you have sales. Remember, to also place your articles here at ezinearticles.com, where other people, looking for content for their autoresponders can come and take your article. Now, your writing and your website link will be e-mailed to thousands of other people, reading other ezines. This is the best free promotion you can get. It works for me.

Mark Barnes is the author of the new novel, The League, the first work of fiction, based on fantasy football. He is also an investment real estate and home loan finance expert. Learn more about this suspense thriller at http://www.sportsnovels.com. Get his free mortgage finance course at http://www.winningthemortgagegame.com

Publishing Special Reports And Ebooks At No Cost

Writen by Debbie LaChusa

So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going. Here's a tip to help you get up and running at no cost.

The traditional route to publishing digital products is to purchase software designed specifically for creating PDFs, such as Adobe Acrobat.

But there is another option that won't cost you a dime. Use free PDF-making software available on the web.

If you don't mind seeing a few ads every time you create a PDF, I recommend using PDF995. You can download their free software at http://www.pdf995.com and use it to create PDF formats of all your ebooks and special reports, or any other files that you'd like to convert to PDF format.

Once you have installed the free software, you simply print the documents you would like to convert, and select PDF995 as the destination printer. And, voila! Your file has been converted.

Be sure to also download their PDF Edit and Signature software to take advantage of their editing and security functions. I have been using PDF995 for months and I love it. It is simple and easy to use, and best of all, it doesn't cost a dime!

(C) 2005 Debbie LaChusa

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com

The Money Is In The List

Writen by Shane Wilson

I know you have heard it before, you know, "The money is in the list." Well, nothing could be closer to the truth. If you are going to be successful with an Internet based business you need to have a mailing list, and a big one at that. Your list not only produces potential buyers for whatever it is you are selling, but it brings visitors to your site as well. Did you know that it takes the average buyer seven visits to your site before they will purchase anything? That is a lot of repeat visitors.

So I guess now you are asking, how do I build a mailing list? Well, that's the million dollar question, because when you figure it out, a million dollars is exactly what could be in store for you. There are numerous ways to build your list, but only a few work well enough to mention here.

The first place I started was through online groups. The main groups that worked for me were through Yahoo, Google and MSN. All three of these have big lists of different types of groups/niches for you to send your ad promoting your newsletter too. Best of all, these are all free to use; you just need to sign up.

Another way to acquire your own list is through list building programs. Some of the best programs I have run across are List dot com and Your lucky list. These are great "aids" to building your "own" list. Notice the emphasis on "aids" and "own". Yes the list building programs can aid you in your search, but you need people to subscribe personally to your newsletter or e-zine. People need to be interested in what you have to say and offer, this is how they subscribe to YOU and your newsletter. This brings us to our next list building tool, newsletters and e-zines.

The best way for me and what I have researched to build a list is through your own newsletter or e-zine. Having your own newsletter gives you credibility and displays an image to others that you are knowledgeable in your niche. Generally, people will respond to this, granted the content is good, and subscribe to your newsletter. To find the potential subscribers, you want to post your newsletter to article submission sites. There are numerous article directories on the net. Just go to Google and type in "Article Submission" and you'll see plenty of sites to use.

Well these are three great ways not only to build your own list but to get traffic to your site as well. Building a huge list is not going to happen overnight. Do not give up, keep pumping out your newsletter and promoting your list building programs and before you know it, you'll have a huge list as well. Take care.

Respectfully, Shane Wilson, CEO Platinum Affiliate Marketing "Success Starts Here"

Hi, my name is Shane Wilson and I own Platinum Affiliate Marketing. I started this business not just to earn an extra income but to bring honesty to the Internet marketing scene as well. If you liked what you read in my article, perhaps you would like future mailings of my refreshingly honest newsletter. Just go to http://www.platinumaffiliatemarketing.com/newsletter.htm and sign up today.

The Surefire Ways To Increase Your Ezines Readership

Writen by Julia Tang

You Have Won!

Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for the results.

100% Original

Give your subscribers content they can't read anywhere else. I'm not saying all your content has to be 100% original, but a portion of your e-zine should have original information. People will usually read information they haven't read before.

Was I Right?

Give your subscribers a quiz or a series of trivia questions. Publish the correct answers in your following issue. The people who participate will want to see if they were right.

Read All About It!

Supply news stories related to your e-zine's topic. People want current and up-to-date news. If you can be their first source, they will become loyal readers.

The Polls Are In!

Hold an interactive poll in your e-zine. Ask subscribers a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results in your next issue.

Become A Jester :)

Give your subscribers a little humor now and then. Don't be so serious, tell them a joke. If they associate your e-zine with being happy they will want to read every issue.

The Information Free-way

People love to get free stuff. Tell readers were to get free stuff online or offline. It could be software, services, sample products, e-books etc. The freebies should be related to your e-zine's topic. Keep the freebies coming and your subscribers will keep reading!

Mini-Yahoo

Tell your subscribers about Web sites related to your e-zine's topic. The web sites should be interesting and helpful. Become your readers miniature "Yahoo", you know how many readers they get.

In Our Next Issue...

Get your subscribers excited about your next issue. Tell them about upcoming articles, prize drawings, freebies etc. If they know what's in store for them, they won't want to miss reading your next issue.

---------------------------------------------------------
Julia Tang publishes "Smart Online Business Tips", a fresh
and informative newsletter dedicated to supporting people
like you. To find out the best online business opportunities,
to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
----------------------------------------------------------

Reevaluating The Purpose Of An Ezine

Writen by Dan J. Fry

With all of the push these days to publish an E-Zine as an online marketer, deciding whether to accept articles and paid advertising is becoming nothing more than a quick second thought. As E-Zines are increasingly turning into mere tools to generating sales, people are turning more to pre-written content. Are E- Zines loosing their aire of freshness as an outlet for true discussion?

I personally subscribe to numerous E-Zines just to see what others are writing about. Most simply circulate the same articles written by a chosen few without writing any original content themselves. Coming up with clean fresh ideas truly takes work, but don't you owe it to your subscribers?

Times are busy and life is rushing by. People simply do not have the time to sit and read every article, commentary, or advertisement that passes their eyes. As the commercial marketplace becomes increasingly saturated with hype after hype, people are developing a keen sense about worthwhile

I like to think of my weekly E-Zine issue as a get together with your closest friends over coffee, wine, a beer, or whatever they wish to entertain. Would you repeat the identical conversation week after week?

When just starting out with your E-Zine, your relationship with your subscribers is analogous to a first date. It is the same for authors who publish in other E-Zines or for inclusion of outside ads in your publication. Subscribers just don't know anything about you.

Why not build a relationship with your subscribers? They came to you wanting information. Don't simply give them "cut and paste". Give them you. Add freshness. Add your insight. Your humor. Your perspective. If you honestly talk to them they will listen. Your friends would. Wouldn't they?

I don't pretend for one minute that building this relationship will be easy, only fruitful. There are a few guidelines that will maximize the strength of our subcriber relationship.

  1. Be honest and let it come across in your writing sent to your subscribers.

  2. Send your online publication on a periodic basis at the same time and on the same day. This is the begining of trust. People want to know when to expect receiving correspondence from you.

  3. Give weekly updates as to what they can expect in the future issues. No surprises builds trust. Moreover if you focus on content and write captivating articles your readers will sit in anticipation of the next discussion. Tell them that the list is tentative to leave yourself a bit of flexibility.

  4. Refrain from advertisements or sales copy when building your list.

After you take time to put yourself into your E-Zine, then decide if you want to let anyone else in. Don't be tempted by the quickness of using someone else's content and profits from paid advertising. Develop first a high content electronic publication. Self satisfaction, praise, and the esteem of others will result.

About The Author

Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics, two daughters and two cats. Subscribe to his free E-Zine on home business resources at e-kinetic@GetResponse.com or by visiting his Home Based Business site.

comp@e-kinetic.com

Ezines Provide Relevant Information In Mass Distribution

Writen by Lance Winslow

Many folks who wish to stay up on information take online electronic magazines or Ezines. This strategy works well, as often the news in print magazines is hold or outdated by the end of the month. It is much easier to stay up on events when you get Ezines in your inbox. I receive online versions of many science magazines, industry trade journals and highly graphic-itized newsletters on topics of space, technology, computers, information, internet, etc. Many call themselves Ezines. Some do not. Some simply call themselves Electronic Updates, online newsletters and such. I take at least 20 government newsletters, which have lots of graphics on them.

Many online newsletters call themselves Ezines, but are really pushing the low end of the blurred line between newsletters and Ezines. Then there are the definite Ezines, which are electronic versions of print magazines and trade journals in weekly updates and they try very hard NOT to call themselves Ezines, as they wish the electronic version to re-enforce the readers loyalty to the print version. Ezines do not have a good definition; Electronic Magazine, while it is the best definition to me, seems to be lacking in the reality of the use of the word.

Nevertheless while the experts in Electronic Communication and Electronic Magazines fight over what is and what is not an Ezine, it is wise for you to check out all the Ezines available in order to get your information ahead of the pack. Consider all this in 2006.

Lance Winslow

Self Publishing At The Speed Of Thought

Writen by Jack Humphrey

Publishing, both electronic and hard copy, from articles to books, has come a long way in recent years. I used to be fascinated by anyone who had become a "real" author of a book. For that matter, anyone who had been published in a magazine or newspaper!

The whole thing seemed so validating for authors, yet getting published, so cryptic. How do you become "published?" How did you get someone to take your subject so seriously that they gave you a retainer to finish your project and then published and sold your books for you?

These and many other questions always flew around my head in the years that it took me to figure out how publishing, the traditional kind, worked. Then came the internet. Then everything changed.

And the changes today are more radical than ever before. You can completely publish your own work from the first sentence you write to the first time you flip through the pages of your book, all through the internet.

In fact, self publishing your own book is verging on common place these days. And publishing your work entirely on the web, with blogs or through a regular website is almost old hat to many people.

Some very famous people today are "bloggers." People who have a site that they constantly and instantly update with their articles and blurbs on politics and trillions of other subjects. If you don't have a blog in some circles, you are not even considered worth talking to.

If you are an aspiring writer and are mystified by traditional publishing "rules" fear not! You can take the bull by the horns and publish on the web by choosing from all kinds of software and services that suit you best.

If you want a book you wrote to be published, to hold in your hands and give to friends and family and even stock in Barnes and Noble or sell at Amazon, nothing is holding you back anymore! You can literally control the whole publishing process from start to finish yourself.

There are print on demand services that cater solely to self publishers these days. You can have a batch of books printed in runs as small as 50 books at very reasonable prices. Here is just one source of valuable self publishing information I found with a quick search engine query: http://www.bookpublisher.com/publish-your-book.cfm

There are myriad free sources of information on the web that teach you how to get your own ISBN and UPC codes so you can sell your book in major and minor bookstores anywhere in the world.

I know people who have taken their self published books and gone to #1 on Amazon with them through savvy, guerilla-style marketing campaigns that really aren't that hard to learn and master.

If you aren't into paper it is even easier to get published and become known through the internet. You no longer have to be a geek to figure it out and there and tons of resources out there to help you figure out which method of online publishing is right for you.

If you are an article writer you can become an almost overnight success just by learning how to get syndicated all over the web, possibly being picked up by a very major online or offline publisher. I know people who's entire lives have changed over night, literally, after syndicating their articles to choice publishing "clearinghouses" on the net.

Below are just a few of the hundreds of sites that can help you get started learning about publishing online and offline.

Tale Chaser Publishing is a self publishing directory and information library on various self publishing topics for people looking into getting published online or off. http://talechaserpublishing.com

EquipMint.com is an online promoter's Valhalla. Although there are many specialized marketing resources there for people to learn about marketing their websites, there are a few gems of information for self publishers including links to places that can have your work in front of every major online publisher you can imagine. http://equipmint.com

You can also find some syndication and promotion tools at Webmaster Traffic Tools. http://webmastertraffictools.com

Want to write the perfect press release for your website, blog, or book? Then take a free press release writing course at http://goodpressreleases.com.

Bottom line is: There are no more excuses for not getting your work published. With some work and research into the new technology and avenues for publishing that are available to anyone these days, you can become known in a very big way without having to pitch to major labels.

In fact, if you really do your homework, you can learn how to have the big publishers pitching YOU for deals!

Jack Humphrey is an author and marketing consultant for http://webfoxmedia.com He owns Tale Chaser Publishing at http://talechaserpublishing.com

A Newsletter Publishers Main Task Packaging Value Content

Writen by Alwyn Botha

The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience.

This might sound quick and easy, but it is not.

Publishing a quality newsletter is more than just cutting and pasting quality content into your newsletter. A quality newsletter is more than just the sum of its parts. The more the different sections in a newsletter support each other, the more benefits subscribers can get from it.

A quality newsletter makes sense out of the Internet chaos. A good newsletter editor understands the Internet big picture and is able to pick out relevant information which is packaged into one newsletter issue in a way that makes sense for its readers.

A poor quality newsletter is easily produced in less than 15 minutes of cutting and pasting quality content text. One issue of a good quality newsletter takes one day to produce - it might also select from the same content pool as the poor quality newsletter - but it takes more time in selecting the right combination of available free content for each issue.

Extremely high quality content, randomly aggregated into a newsletter makes a poor quality newsletter. Somewhat lower quality content, expertly packaged and organized make a high quality newsletter. Your editorial note (that introduces each newsletter issue), shows how much understanding and effort you put into this critically important step.

Publishing a quality newsletter is a creative process. It does not involve following three easy steps. Good editors will find this article packed with value, others will consider this article as utterly useless.

Quality newsletters gets edited by the most senior, experienced people in an organization, not on a rotational basis by anyone with some free time on their hands.

The following are some concepts that help a good newsletter editor in his or her task:

Integration: combine the value content of several experts in their fields into one newsletter issue. Each of these experts can only contribute expertise on their topics. However, when these standalone expert contributions are combined into one newsletter issue, all their contributions grow in value because it is part of a larger solution. Your newsletter subscribers can possibly get all your newsletter content easily elsewhere, but come to you because of the way you package and present it to them.

Position: by publishing a newsletter, you position yourself as the central point where they go to get quality Internet content, nicely packaged to address their exact needs.

Team: your newsletter will be more valuable if its content is produced by a team of people. This team of people consists of: guest article authors, contributors of tips, subscribers that provide questions and software products authors that ask you to review their software.

Benefits: your newsletter is only about providing benefits to its subscribers. The more value content you have the more benefits your subscribers get from you. Value content like: feature articles, guest articles, questions and answers, link to value resources, product reviews, your editorial comments, tips.

To summarize: you, as newsletter editor and publisher, use your newsletter to combine the content of your team of contributors into a logically-arranged, benefit-rich newsletter for your subscribers.

Your newsletter is benefit-rich when it is packed with useful, practical content that is directly relevant to the needs of your readers.

A newsletter is not benefit-rich only if it contains detailed, step-by-step articles.

A newsletter that helps its readers understand the bigger-picture meanings and implications of the Internet on a more philosophical level also has benefits. Such a newsletter should focus on educating its readership on how to apply their insight practically and on a daily basis to their business.

A newsletter that focus exclusively on step-by-step articles makes its readers work harder.

A newsletter that focus exclusively on philosophical, Internet bigger-picture visions make its readers think harder.

In my opinion, a combination of these approaches is best. Such a combination will make your readers work hard - smarter.

There are two main (opposite) approaches to packaging a quality content newsletter:

Your write all the content yourself ... very time-consuming.

You select and package content created by others ... the more practical and realistic approach.

Most editors choose a middle road where they contribute some original content and get the remainder of their content from other contributors.

If a good newsletter editor's main task is packaging value content, a good newsletter subscriber's task is to read, understand and ACT based on the insight the gain from this content. A good newsletter is your personalized to-do list for the week.

About The Author

Alwyn Botha, the author of this article, is also the author of a free, 10-day autoresponder course ... Your Beginner's Guide to Maximum Internet Success, available from http://www.leveragedsuccess.com

Your Ezine 13 A Formatting Checklist

Writen by Alexandria K. Brown

While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest and use it for yourself!

  1. Are all lines 65 characters or less?
    More than that and your missive may come through looking messy to many subscribers. End each line with a hard return by pressing the "enter" key.


  2. Have you made sure there's no auto-formatting, such as bolding, italics, or underlining?
    These features don't translate well in e-mail and can come out looking mighty strange on the other end. Instead, emphasize words or phrases with *asterisks,* "quotation marks," or ALL CAPS ... sparingly.


  3. Are all sections neatly separated?
    Use underscores (_____), asterisks (******), another nifty symbol ($$$$$, %%%%, @@@@), or a combination thereof (<<==>>) to help define each area and help your readers skim your issue more easily.


  4. Do all Web links include 'http://' before them?
    Some e-mail programs won't automatically hyperlink a URL in your text without this prefix. So don't take a chance — make it easy for your readers to click and link, especially to YOUR site!


  5. Do all e-mail links include "mailto:" before them?
    Same idea here: Some e-mail programs won't automatically hyperlink an e-mail address in your text without it. Be sure to leave no space between the colon and the first character of the address.


  6. Is your masthead at the very top?
    The masthead, or "nameplate," typically features your e-zine name, your name, your e-mail address, your Web address, and the correct date, volume number, and issue number. Make it the FIRST thing your readers see.


  7. Have you reminded your readers right away that this is a *subscription* publication?
    Don't let them forget that they *asked* to receive this! Something like this right under your masthead will do: "You've received this e-zine because you subscribed to it! If you wish to unsubscribe, please scroll to the end for more information."


  8. If you have a table of contents (TOC), do its listings match this issue's articles and features?
    For example, if your TOC says your second feature in this issue is an article on Web site marketing, make sure it's right!


  9. Have you included a copyright notice?
    At the end of your content, before your contact info, post '(c)' immediately followed by the year and your name or your company's name. You should know that a copyright notice does not protect your ideas — instead, it protects the way you express them.


  10. Are the correct advertisements in place?
    Keep track of all your ad swaps and purchases in one main document to make this easy to look up each time. I use an Excel spreadsheet, which works great for me.


  11. Do you give clear subscribe and unsubscribe instructions at the bottom?
    Include subscribe instructions, because your e-zine will likely get passed on to others who'd like to sign up. The unsubscribe instructions are just BECAUSE — it's plain courtesy, and the law of the land. : )


  12. Does your subject line include both the name of your e-zine and the issue topic?
    By seeing your e-zine title, your recipients will know the e-mail is not spam. And by seeing the issue topic, they will know what's in store for this issue. Example: "Sara's Cash Flow Tips: Increase Your Income Today!"


  13. Have you sent a test of the issue to yourself or an associate?
    Make sure it comes through reading well and looking great! (Check for any strange symbols that magically appear, odd breaks in the copy, inactive links, etc.) And this is a GREAT time to give it a final proofread.

(c) 2000-2003 Alexandria K. Brown. All rights reserved.

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/