5 Keys To A Successful Ezine

Writen by Al Martinovic

There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.

1- Hosting

You need good reliable hosting for your website. You don't want to lose subscribers because your site is always down. Not only that... it's unprofessional.

Why should someone listen to what you have to say in your ezine when you can't even get the basics of having your website operational?

2- Autoresponders

You want to automate everything. An autoresponder will send a confirmation email when someone subscribes. It will handle removal requests and if it has a broadcast feature you can even send out your ezine through it.

You may need multiple autoresponders as you will find that there will be many things you want automated such as when you are offering a free report, or confirmation of an ad someone placed in your ezine... the list can go on and on.

3 - Tracking

You may want to track the ads you place when promoting your ezine to find out what ad(s) pull well for you and which don't. You don't want to be wasting your time on ads that don't work. When you find an ad that pulls well... go all out on it.

4 - Products

As you start to grow your ezine and build a relationship with your subscribers you need to offer them products. After all... you are in this to make money.

You can create your own products around your list, get resale rights to an existing product to offer to your list or you can join an affiliate program.

Now, I admit... 1-4 can get pretty expensive especially if you are on a tight budget.

TIP #1: You can go here and get all of what I just mentioned in one package and it's super cheap.

http://www.2marketers.com/pbp

5 - Leads

Every ezine no matter how big or small needs no or low cost ways of attracting more subscribers.

You can advertise your ezine by submitting to ezine directories, announcement lists, by writing articles, or doing joint ventures such as ad swaps just to name a few. The problem is... all of this can become time consuming.

TIP #2: There is a software that will automate your entire submission process to everything I just mentioned.

http://www.2marketers.com/ea

TIP #3: There is a site that will bring you new subscribers for only 5 minutes of work.

http://www.2marketers.com/pbl

There you have it. By no means is this a complete list but by getting the basics down and following the TIP's I just mentioned, you are well on your way to a profitable ezine.

About The Author

Al Martinovic has helped numerous individuals succeed online. Send a blank email to get his powerful report "How To Make Money Online With Any Product Or Service Without Spending A Dime In Advertising" mailto:2marketers@getresponse.com

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Do You Know How To Pod

Writen by Merle Stinnett

In today's Internet age the traditional publisher has a new competitor. It's called Print on Demand, or POD for short.

Until recently, aspiring writers found it difficult to have their books approved and into print by established publishers.

With POD you become your own publisher, printing and shipping out your books as they are sold. This means no unsold inventory and no lost money while your books are sitting around gathering dust in boxes.

Ebooks are pretty popular online but there are still some "old fashioned" consumers who want to hold a book in their hands. POD allows you to offer them that option inexpensively.

Unlike traditional publishing, which can cost a small fortune to print hundreds of books (with no guarantee that they'll sell), POD is very affordable.

When shopping for a POD Publisher to work with you'll want to find out what the set up cost is and the charge per book. You'll also want to inquire whether there is a minimum number of books you have to purchase. Make sure to read the fine print of any agreement to make sure you are not giving your rights away. Most will allow you to keep your rights and they'll also get an ISBN number for your book.

Here are some of the more popular POD publishers online:

1) Author House: http://AuthorHouse.com

If you list with Author House your book will be available at more then 25,000 retail outlets worldwide, including Amazon and BarnesandNoble.com. They do prefer that your submission be in electronic format (CD or Disk). There are three sizes of books available; 5X8, 6X9, 8.25X11. You retain all rights to your work.

2) Action Tales: http://ActionTales.com

Publishes in electronic or hard copy format. Set up charge for POD is $197.00 and includes an ISBN number for your book. You maintain all rights to your work. Once printed, your book becomes available in retail outlets nationwide. All books are 6X9 trade paperback. One side note: they only accept top quality work, so make sure yours is up to par before submitting.

3) Aventine Press: http://AventinePress.com

You retain all rights to your work. They only accept work by authors who live in the U.S. They will make your book available to leading bookstores such as Ingram, Wal-Mart, Amazon, and others. Your book is stored in electronic format with copies printed as you need them. Your paperbook and hardcover royalties are 80% of what is received when a copy of your book is sold.

3) Ebook Stand: http://EbookStand.com

Published in paperback, hardcover or in ebook format. You retain all rights to your work. Pays 30% of the sale price or your paperback book and 25% for other paperback trim sizes. They also pay 50% on ebook sales and 20% of hardcover books sold on their site.

4) Universal-Publishers: http://Universal-Publishers.com

Books sold in paperback format through thousands of booksellers including Amazon and Barnes and Noble and in digital format via the Net. Authors receive royalties from 20 to 40% of the retail price. Non-exclusive publishing agreement.

5) EbookoMatic: http://EbookOMatic.com

Publish unlimited ebooks for a one time registration fee of $147.00. Ebooks will be available for sale on multiple websites. Audio enable your sales page with your own voice.They do prefer your manuscript in Word or PDF format. They also have a free 10 day trial so you can take them for a test drive.

6) LuLu: http://LuLu.com

You can publish books, calendars, music, video, software, ebooks and more with LuLu. You set the selling price of your product and they take 20% of the royalty you set. Can sell in POD format or strictly ebook format.

7) BookLocker: http://BookLocker.com

They have a $199.00 set up fee, and an $18.00 per year hosting charge. You supply the book cover and books are printed as trade paperback, soft or hard cover. They pay you 35% of listing price and you keep all of your rights.

So, if you've always dreamed of being a published author or you're tired of rejection letters, why not take the task upon yourself and publish your own book. With Print on Demand some dreams can come true and your book can be lying on your coffee table tomorrow.

Merle has been "working" the Net for over 8 years and has a Special Gift just for you. Download my FREE E-book "50 Easy Ways to Promote Your Website". Get your copy now at http://www.WebSiteTrafficPlan.com

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included.

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Five Ways To Promote Your Ezine

Writen by Danielle Hollister

After you've spent countless hours creating and publishing your own newsletter online, you still have to consider the fact that merely adding it to your website will not make it an overnight success.

You need to attract subscribers. There are several fairly easy ways to accomplish this goal.

1) Add your ezine details to every directory listing you can find online. There are a number of comprehensive websites devoted primarily to publishing ezine information. One list is published on this website - http://www.bellaonline.com/articles/art12836.asp

2) Offer subscribers something free in return for their subscription to your ezine. This could be a free report, a free advertisement in a future issue of your publication, a free ebook, etc...

3) Submit the details of your new ezine to as all related Announcement Lists. Depending upon your content, you may find a helpful list on this page - http://www.bellaonline.com/articles/art12838.asp

4) Talk about your latest endeavor in online forums related to your ezine topic. You can find various lists of forums by searching Google, Yahoo or Dogpile.

5) Reward subscribers for referring new subscribers. Again this can be in the form of a free advertisement for each person they recommend to your ezine (who actually becomes a subscriber.)

Remember that you definitely have competition for readership. There are probably plenty of newsletters online, which are similar to yours. You have to make it stand out from the crowd. Make it different, more appealing, more informative, etc...

Best of luck to you!

Resource Box - © Danielle Hollister (2004) is the Publisher of BellaOnline Quotations Zine - A free newsletter for quote lovers featuring more than 10,000 quotations in dozens of categories like - love, friendship, children, inspiration, success, wisdom, family, life, and many more. Read it online at - http://www.bellaonline.com/articles/art8364.asp

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Tips On Using Constant Contact To Create Your Company Newsletter

Writen by Dina Giolitto

If you run your own business like I do, you don't have much time to spend fudging around with new programs. Here are some tricks I picked up while using Constant Contact's email marketing software to create my company newsletter.

First things first: gather up some subscribers!

Before you do anything, place the subscriber sign-up box on your website, and anywhere else that your portfolio is displayed online. You can't send out a newsletter if you have no subscribers! By the time you're finished learning the Constant Contact ropes, you'll have at the very least a handful of interested readers—but hopefully, more!

Make your visitor sign-up form as simple as possible.

You've already lucked out once because someone took time out of their busy day to pay attention to you. The worst thing you can possibly do now is make them work to become a subscriber. To simplify the process, go to Constant Contact's More Features section where you can "Customize Your Visitor Sign-Up Form." Other than their Name, Company Name and State, uncheck all the contact information boxes. You can always take down their information later, if they decide to become an actual client.

Write and/or collect your articles ahead of time.

If you're a writer, you'll hopefully have some decent material of your own on hand, saved onto your hard drive. If you don't have any articles, now would be a good time to write some. Don't type them directly into your newsletter from scratch. Navigating through an unfamiliar program is a big enough headache without trying to create error-free content. Use a word-processing program you're familiar with, then save and store the files so your articles can be accessed easily, for this or any other project.

If you're not a writer and don't intend to become one, go directly to Ezinearticles.com. This website showcases thousands of talented authors offering valuable tips. Many allow you to publish their work without even having to ask (although some require a quick permission request by email). Asking permission to use someone's article is a great way to expand your circle of contacts! Once you've found the articles you'd like to feature, copy and paste the text into a file stored on your computer.

Prepare your company logo in advance.

Constant Contact allows you to "pop in" your logo and resize it to fit the page using their prescribed measurements. My logo is 300x180 pixels, but you can size yours to whatever specs you'd like. Save it as a .jpeg file and then upload it to your website. You'll be accessing it from this URL later on.

I decided that my masthead looked a lot cooler as part of my logo than in boring Arial type, so I designed the name of my publication "The Good Word: Wordfeeder.com's Writing and Marketing Newsletter" right into the logo. With that in mind...

Go ahead and break all the formatting rules.

You don't have to type the "suggested details" where Constant Contact indicates. If they offer a space for you to type your company newsletter name, but your name is already visible in your logo, just don't type it into the box! If you don't like their "privacy policy" letter, write your own! Go on, break the rules. Delete that line where they ask for the date if you want. Don't add "helpful tips" like they suggest. You know you're a rebel deep down.

Set the Global Colors and Fonts before you create your articles (not after!).

Your newsletter format should reflect the same style as your website. My font of choice is Arial, color 996600--Wordfeeder's signature Sienna brown. If you're waffling around about point sizes and headline colors, use Article 1 as an experimental template. Type in some jibberish, and a bogus headline. Preview several times, playing around with font sizes until you're satisfied with the whole look. Then preset your Global Colors and Fonts to match. When you're ready to pop in your article, you can be sure it will be designed to your liking.

Note: Global Color and Font changes don't affect existing text. If you type your first article in Verdana and then make Arial your Global Font, guess what, your first article is still in Verdana. To save yourself a huge headache, set the colors and fonts BEFORE you enter your content.

When entering article text, Control-A, Control-C and Control-V are your best friends.

God willing, you already know that these keys stand for Highlight All, Copy and Paste. This is the quickest way to transfer an entire body of text from one file or program to another. Open the original file containing your article, hit the Control-A and Control-C keys in succession. Your text will be highlighted, and then stored in your computer's memory. Now go to Paragraph 1 of your Contant Contact Article template, and do a Control-V. The entire article will flow into the box. Use your down-arrow key to move down the article body and insert html paragraph breaks between each paragraph. Use your Preview screen to make sure everything's lining up.

"But wait!" you say. "Constant Contact's article format shows one box per paragraph. That means they want me to copy each paragraph at a time into each box." Pah! Constant Contact doesn't care how you create your newsletter. They just want you to sign up for their software. If you really want to, you can copy in each paragraph at a time, but I wouldn't recommend it. Just fill in those paragraph breaks, and the pain of creating a newsletter will be over before you know it.

Add images by uploading photos to your website and then pasting the URL into the Constant Contact format.

This is an arduous process, and you may not care enough to include pictures, but I like my newsletter to look jazzy, so I use them. You can search for royalty-free images on www.picturequest.com, or you can get photos from another source if you have one. Select images that pertain to your content. For example, I found a picture of a turtle to use with an article about Slow Days at Work. It's up to you how much time you spend on the aesthetics of your emailed newsletter, but I for one appreciate a quality presention so I would say, go all out!

Use the Quicklinks as an opportunity for free advertising.

Once again, I recommend deviating from the newsletter template. You can link to anything you want here; a selection of product you sell, the writing or design samples of your website, or even the website of a friend or business partner.

Don't create a brand new newsletter campaign from scratch each time you want to mail your subscribers.

The "Copy Campaign" button is an incredibly handy tool that duplicates a newsletter you've already completed and sent. All you have to do is change the name of the campaign, and replace the former articles, headlines and photos with new ones. So if you had some trouble getting your first newsletter in order, breathe easy. You'll never have to worry about it again. Just take care to update all of the information so you don't accidently send dupes of articles you ran last month!

Constant Contact is a bit tricky at first, but with a little patience, you, too can have your own email newsletter up and running in no time.

Copyright 2005 Dina Giolitto. All rights reserved.

Liked this article? Have more of the same emailed to your inbox each month. Sign up for the Copywriting and Marketing Ezine from Dina at Wordfeeder.com and learn to write search engine friendly web copy and market your web based business for free.

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Coping With Your Critics

Writen by Alexandria K. Brown

Every week I publish my ezine, I get almost instantaneous feedback. Most of the time it's wonderful comments like "Thank you for all you do, Ali!" and "I really appreciated this article. It gave me tips I could really use on that subject." Or "Great teleseminar you're offering - it's just what I need to learn right now!" These emails make me all warm and fuzzy inside.

But I want to level with you that publishing isn't all peaches and cream. In fact, here are a few excerpts of emails I've gotten over the past few weeks:

"Your promotions have gotten too snake oily for me." (From a woman who complained I was hiding the price of one of my teleseminars on the sales page, when in fact it was listed three times.)

"I'm sad to see you've gone the way of the high falutin' Internet marketers.... At least I can look myself in the mirror every day." (From someone who apparently did not like to see me become so successful.)

"I'm sorry you want to leave your poor friends behind." (Responding to my urging my readers to surround themselves with people who are as successful and wealthy as they want to be.)

"Your logo is terrible -- it looks like two b00bs and a crown!" (From a disgruntled designer who was upset I recommended some low-cost sources for fast logos.)

And, about a recent teleseminar I gave: "I'd avoid prolonged giggling at things that just aren't funny." (Here's a tip folks... I laugh at stuff I think is funny!)

And there are more!

For example, I took a recent survey of my list and got an amazing 1800+ responses. But at least 5 people wrote me upset that every question required an answer in order to get the free report that was the thank-you gift.

Got Critics? You're Not Alone

Now, hear me out: I'm not writing this article just to bitch and moan. I'm writing this to let YOU know that if you get complaints like these, you're surely not alone.

I learned fast and hard that the higher you climb your mountain of success, the easier a target you become for the people down below.

As the saying goes, "You can please some people all of the time, and you can please all people some of the time, but you can't please all people all of the time!"

Whether you're an ezine publisher, author, speaker, information marketer, coach, or consultant... you WILL be criticized. The more popular you get, the bigger your list gets, the more "out there" you are, the more criticism you'll receive.

Don't Take It Personally

Between you and me, some of these emails have brought me to tears. If I'm feeling the effects, I hop in my Beetle convertible, and take a long drive up the Pacific Coast Highway. It clears my head and reminds me why I chose to do what I do - because I LOVE sharing, teaching, and inspiring. Being the Ezine Queen earns me a great living while I help others at the same time. (And I'm sure that's the same reason you do what you do, too!)

I used to think it was all me, but after talking with several of my colleagues who also publish ezines, they get the same type of emails all the time! And of course we remind each other not to "take anything personally".

Honestly, I still have trouble with that one. Maybe I'm the sensitve type, but I always feel an "ouch" when someone takes an obvious jab that is not simply a suggestion or constructive criticism. Then I breathe deeply, and tell myself that the offending person may be having a terrible day, or their pet turtle just died, and it really has nothing to do with me.

Here's What to Do

What I HAVE learned is that if any of these critics get nasty with you, don't sink to their level. Remember that as a publisher you're also in the business of customer service. I typically handle it via one of these three methods:

a) respond calmly and acknowledge their point (some people just want to be heard)

b) disregard or delete their message (if their comments are so inappropriate or hurtful that I can't answer back calmly)

c) remove them from my list (if they are obviously just trying to make me feel bad)

Through these petty annoyances, remember the big picture of why you started your e-zine or your current venture. It was likely to gain credibility and "expert" status while increasing your marketing reach and revenues. Your professional reputation is always on the line.

You may want to lash back, but in the long run, it ALWAYS pays to take the high road.

Encourage Useful Comments and Feedback!

Don't forget to welcome constructive criticism with open arms! I've gotten many great ideas from my readers' suggestions and comments, and I hope they keep coming in.

Just remember that Queens have feelings too. : )

© 2005 Alexandria K. Brown

Online entrepreneur Alexandria K. Brown, "The E-zine Queen," publishes the award-winning 'Straight Shooter Marketing' weekly ezine with 20,000+ subscribers. If you're ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at http://www.EzineQueen.com

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Ezines Ezines Everywhere

Writen by Terri Seymour

There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on.

How do we know which ones are good and which ones aren't? Which ones should we advertise in and what type of advertising is best? How do we know we can trust the publisher?

Answering these questions is not always easy, but there are signs we can look for in an ezine.

1. Quality Content - Quality ezines will contain lots of useful and helpful content. Links, articles, free downloads, marketing and promotion information, helpful tools, etc. are some examples of good content.

2. Publisher Interaction - One thing you want to be aware of is how the publisher interacts with his/her readers. Do they have a section where they "talk" to the readers? Are you able to get to know the publisher as well as them showing an interest in getting to know you? An ezine can be a labor of love, but if the publisher does not even take the time to bond with the readers, it might mean that the publisher just wants to make a fast buck!

3. Limited Ads - Look out for ezines that are just a long list of ads. This cheapens the ezine and the quality of advertising. If you are looking for an ezine to advertise in, stick with ezines that contain only about 5 (give or take one or two) ads per issue.

   You also want to advertise with a publisher that offers solo ads. Statistically, solo ads are the type of ad that get the most response. Your second choice would be the top sponsor position, which is right at the top of the ezine.

4. Contact Info - I have already seen ezines where I could not even find the publisher's name, let alone an email address! If someone does not even want you to know their name or email, I hardly think they are going to be there when you need them or take the time to write a quality ezine.

5. Sales Letter - Some publishers will mistakenly use their ezine as just a means of selling their products. They fail to realize that they must build a trusting relationship with their readers rather than just using them to make a quick sale or two. An ezine should be used as a path between publisher and readers, a way to build a relationship of trust and respect.

6. Consistency - Watch for ezines that say published every week and then maybe you get one once or twice a month. If the publisher cannot even deliver an ezine when promised, how can he/she be believed about anything else. Of course, there will be times when we as publishers, for one reason or another cannot get an issue out. A good publisher will either let you know ahead of time or send an explanation as soon as possible. The one you have to watch out for is the one that will send an ezine whenever they feel like it with no consideration for the subscribers.

These are a few of the things to watch for when trying to decide which ezines to advertise in or to give your loyalty as a subscriber.

As you read and look over more ezines, you will see which ones suit your style or your taste, but always keep an eye out for the main points of a good ezine!

I like an ezine with a warm and friendly personality. This, of course would come from the publisher. If the publisher gives the ezine some personality, it makes for much better reading, advertising and enjoyment!

I would just like to recommend a few of my favorite ezines/publishers.

1. SimpleBiz Ezine - Publisher: Livvie Matthews Livvie is a wonderfully warm and funny lady who takes her business seriously and does a great job. She definitely has the personality for a great ezine! http://www.simplebizpublications.com

2. RIM Digest - Publisher: Jan Tallent-Dandridge I have known Jan for years and although she is very friendly and easy-going, she is a no-nonsense professional. She puts her "RIMMERS" above all else. http://www.rimdigest.com

3. Ideas By Post - Publisher: Alannah Moore I may not have known Alannah as long as some other publishers, but I know her ezine is loaded with tons of great information and resources. Alannah does a great job of putting together a professional ezine. It would be worth your while to take a look. http://www.ideasbypost.com

4. HomeBizJunction Herald - Publisher: Cathy Bryant Cathy has years of experience with ezine publishing and gives her readers what they are looking for, a clean & sharp ezine full of quality content! She is 100% a professional, but makes a great friend as well. http://www.homebizjunction.com

All of these ezines and publishers are an asset to the Internet marketing world and I strongly recommend them. Of course, I am partial to MOE, but the above ezines are excellent also! ;-)

About The Author

Terri Seymour owns and operates MyOwnEzine.com.

Learn to publish and promote your own ezine. mailto:subscribe@myownezine.com

For a complete list of her articles available for reprint please email: mailto:myownezine-index@getresponse.com

You can contact her at mailto:ter02@newnorth.net

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What Ive Learned From My Subscribers

Writen by Francine Silverman

As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to share their innovative marketing techniques.

Since starting the ezine in March 2003, I have learned a great deal about the do's and don'ts of book promotion. Some has been through my own experience as author of two local guidebooks, Catskill Alive (second edition) and Long Island Alive, both published in 2003 by Hunter Publishing. But most of what I know today comes from this creative group of authors, publicists, book reviewers, book coaches and editors.

First and foremost, subscribers agree, never hold a book signing without an accompanying presentation, contest or event. Simple lectures can be a bust – To promote my guidebooks, I spoke at Barnes & Noble and Borders to large groups of people who asked questions and challenged my knowledge and then left without purchasing one book.

One subscriber gets around this by doing "teaser" programs, in which she speaks about material not included in her book about plants. She says these presentations are successful because people are enticed to buy her book for new information. Subscribers who have written about animals bring them along; healing therapists who authored a book in their field do healing sessions in the bookstore. The rest of us have to find something unusual to add pizzazz to our signings.

Targeting your audience is a must. A subscriber who wrote a humorous book about his running knew that having a book signing at Borders was not the way to go. He needed to find runners so every weekend for the first four months the book was out he'd travel to marathon races and do a humorous presentation to the runners the night before the race and sell books. He reports that "it worked great and the race directors enjoyed providing something new and different."

Another subscriber who wrote a travel narrative about a journey across America with her two children tailors her press releases, speaking engagements and promotional efforts to different niche markets. She feels her book has broad appeal so not only markets to mother's groups, women's groups and parenting publications but also to veteran's groups and the military since terrorism and patriotism are relevant to her message.

All authors pitch the media but how many of them are successful? One subscriber uses her "expert" status to interest the media. Her book deals with net crimes and she peruses the news online on a daily basis. When she finds an article that relates to a chapter in her book, she sends the reporter an e-mail stating why she liked the article and that she's available as a cybercrime expert for expert stories. Her e-mail ends with the press release for the book.

Some subscribers were experts before they became authors and use their expertise wisely. One doctor/author was invited to the 2004 Olympics in Athens and when a reporter surfaced, the doctor introduced him to the staff and then retreated. He didn't want to pursue the reporter as others had done. But in the end the article praised the doctor.

Above all, my subscribers have been my support system. After compiling the best of their strategies into a book and sending it off to a publisher who expressed interest, I was feeling blue. I didn't know if the publisher would in fact publish the book or when I could hear from them and expressed my angst in the newsletter. This drew a flood of suggestions on how to fill the time until the publisher calls: "wait a month before calling," "devote some time to your hobby," "write another book," "exercise," "get your marketing plan in order." One subscriber wrote that "a sense of being at loose ends is normal when you have completed a project that required a lot of energy and concentration. It's kind of an empty nest syndrome."

About The Author

Francine Silverman's Book Promotion Newsletter is published bi-weekly. http://www.bookpromotionnewsletter.com.

franalive@optonline.net

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How To Get Rich Selling A Fee Based Subscription Ezine 10 Reasons To Go

Writen by Murtuza Abbas

If you want to make more money out of your existing internet business, then this might be the most important article you'll ever read.

If you want to increase your cash account, then I urge you to read this article -- immediately.

If you're sick and tired of making just one time income out of your existing product and are targeting to make a continuous non-stop life time residual profits, then here's some good news.

If you need to start your own killer fee based subscription ezine to reach your non-stop income goal, then make sure you read this article very carefully.

Here are 10 reasons as to why you should do the same...

Reason 1 - Create Recurring Income.

You will create residual monthly income. For example, if you charge a monthly subscription fee, you will create non-stop income each and every month.

Reason 2 - Create a Killer Subscriber Base.

You won't have to spend all your time marketing to gain new subscribers. Just get and keep enough subscribers to reach your monthly income goal. This will help you to sell more of your products and create a residual life-time income.

Reason 3 - Create a Fix Income for Life.

You can estimate how many subscribers it'll take to reach your income goal. Note on your advertisement that you'll only accept a limited number of subscribers.

Reason 4 - No Delivery Expenses.

You won't have any shipping or material expenditure like offline subscription publications. You'll just have your internet access charges and web site expenses. You will create continuous income on the level of knowledge you possess.

Reason 5 - Sell Back End Products in Your Issues.

You can sell back end products or upsell products inside a fee based subscription ezine. It could be your own products or affiliate programs you've joined. Apart from monthly subscription fees you will create a killer income selling back end products.

Reason 6 - A Killer Affiliate Program Can Provide You Passive Residual Income.

You can start an affiliate program that will give people residual monthly commission. People will want to join your affiliate program because it's residual instead of one time sales.

Reason 7 - Let them Upgrade and Pay for Your Content.

You could publish a free ezine or a newsletter and allow people to upgrade to your fee based ezine. If they like your free one, they'll likely subscribe and upgrade themselves to your paid ezine.

Reason 8 - Polish Your Salesletter.

Your sales copy automatically builds itself into an order pulling sales machine. Each issue you archive gives you amazing benefits to add to your sales letter that will in turn increase your profitability.

Reason 9 - Create Unlimited Information Products.

You could transform your fee based content into another information product to sell. It could be an ebook, video, audio book, report, book, etc. Possibilities are endless.

Reason 10 - Establish Your Credibility as an Expert in Your Field.

You could get known as an expert on the topic of your fee based ezine. You may get hired by other businesses to do speaking engagements. You will in turn gain more popularity, credibility and establish trust and respect in your niche.

Everything you may have heard about making monthly income from your internet business might be true.

But this article has shown you some amazing ways to create a life time non stop profits form your ezine subscribers by selling your ezine subscription and back end products.

I'd like to make you an extremely bold promise. You can easily transform your existing monthly income through the ROOF.

You can quickly and easily double your ebiz profits from now on if you think over starting your paid subscription ezine TODAY.

There's never been a better time for you to get started, than it is today!

Grab FREE $147 'Profit Pulling Minisites' Vault.

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Ezine Publishing It Aint What It Use To Be

Writen by Merle Stinnett

Wow! I just finished sending out my ezine and I'm exhausted. For something I do for free and is suppose to be a labor of love, it sure has turned into a full-time job.

When I started ezine publishing about five years ago, it was fun. You could send out a mailing by 9:00 and have sales rolling in by noon. It's not like that anymore. Heck, sometimes you wonder if half of your subscribers are even getting your ezine, let alone taking the time to actually read it. And to what do we owe this pleasure to? Email filtering. Yes, that's right -- filtering (which was started to keep out that "4 letter word" I can't even print for fear this article will go straight to your trash bin) has made every ezine publisher across the globe jump through hoops to make sure their issues are getting through. It's funny, the "improve your love life" and "grow your body parts" emails still show up like clockwork, but the ezines I opted in to receive get trashed. Go figure.

I still publish in text format but you'll find a lot of publishers publishing in HTML. Sure, it looks pretty, but with HTML email many times it's blocked by the end user or interpreted to be "junk mail." It has a higher chance of being "killed" as it's often seen as a possible virus by many virus checking programs.

Some say why not publish in PDF and send it out as an attachment? Again, not something filters like. Attachments may be a virus, so again, your message may be deleted before hitting your subscribers' inboxes. Also, PDF files are usually quite large in size, which many subscribers may not like clogging up their mailboxes.

So what's a publisher to do? Many have taken the high road and stopped publishing altogether. But if you have a passion for publishing and really like to help people, that's not an option. I love creating my ezine even if sending it out means I have to perform a few tricks. Besides, I'm not quite ready to let the "bad people" chase me out. If we stop publishing, they win.

Here are some publishing tips to help you maneuver your ezine through the filters:

1) After creating your ezine, run it through a software program that will check it for "trigger words" and try to modify it or tone it down. If you're getting a high score try changing some of your wording. Make sure to test your subject line too. Two that I use for checking:

http://EzineChecker.com
http://tinyurl.com/ejjz

2) Send in text format only. If you want to reproduce it in HTML format then you need to make an HTML version of your newsletter and post it online. Please don't just send a link to your list telling them where to go to read the latest issue. Studies show they won't. People are basically lazy and if they have to work to read your ezine chances are they won't. They signed up to get your information in their "inbox" make sure you give it to them. Is it more work making dual formats of your ezine? Yes, it is. But, if you want to make sure your messages are being read, it's important.

3) After sending out the text version of my newsletter I wait 24 hours and send a second notice out informing them it was sent out along with a link to where they can read it online (the HTML issue link) in case the first issue never made it to their inbox. The 2nd issue will almost surely pass the filters as it contains no "trigger words". Again, watch your subject line.

4) You should also offer an alternative reading method like http://NewsMon.com Easy to set up and free and just takes one line of text to update it.

5) Ask your subscribers to "whitelist" whatever email address your publication comes from. This will ensure it's not sent to the trash upon receipt. If you have to send out a notice by itself asking your readers to do this to insure future issues will arrive safely in their inbox.

6) Remember to remove hard bounces from your list. Word has it that continually sending out bouncing email to certain ISP's can get you banned from that particular server. Soft bounces due to full mailboxes will happen, hard ones need to be removed immediately.

So there you have it. Now you know why I'm so tired. What used to be finished in just one click has turned into a 2-day affair. If you're serious about publishing an ezine and you're not just in it for the money, you'll need to take these extra steps to make sure your ezine is getting through to your subscribers.

Remember, "neither rain, nor snow, nor sleet nor filters" will stop a good newsletter from getting through. Now excuse me, I have to go and clean up my list.

Merle has been "working" the Net for over 8 years and has a Special Gift just for you. Download my FREE E-book "50 Easy Ways to Promote Your Website". Get your copy now at http://www.WebSiteTrafficPlan.com

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included.

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Coregistration Excellent Way For Cooperation

Writen by Dejan Bizinger

One of the most important goals for every ezine publisher is – to get new subscribers. However, there are thousands of email newsletters. It is not so easy to get new subscribers on a shoestring budget. Well, there is one great technique called co-registration that can bring you many subscribers – free or almost free.

Co-registration is practice that is used by savvy webmasters which enable that you make partnerships with quality email newsletters that focus on similar or complementary area like yours and place there subscription boxes on your "Thank You!" page. So when your subscribers complete the signup process for your email newsletter they will be re-directed to your "Thank You!" where you will thank them for becoming your valuable subscriber. Also, here you will offer them to easily subscribe to other quality email newsletters simply by checking out the checkboxes and entering their email address. Of course, we don't have to mention that ezine publishers that have their newsletters listed on your "Thank You!" page will do that for you, too – on their "Thank You!" page. It can be a win-win situation. You have to choose your partners wisely; email newsletters that offer quality content and web sites that have similar traffic.

Co-registration is not the same like swapping links. With swapping links you place banners on your web site or ads in your email newsletter. Those ads can be often ignored. Co-registration is more effective because your new subscribers are offered to become subscribers of other email newsletters immediately after they had subscribed to your email newsletter. This way it is more likely that they will decide to subscribe to several more email newsletters. Although, co-registration can be very effective not many email publishers use this technique for getting new subscribers. They are missing the great source of new subscribers.

Co-registration is usually free technique for getting new subscribers, but there are also some companies that charge certain amount of money for each new subscriber they sent you. Price is usually from $0.10 to $1 per subscriber.

We suggest you to do the most used, free co-registration with reputable companies. Of course, in order to make partnerships with those companies and email newsletters you have to have great email newsletter, as well.

You can find one of the most used co-registration service at http://www.coregcomplete.com. Using this service you will know exactly how much subscribers you have sent to your partners and how much subscribers you have received from your partners. So you can track your co-registration campaign. You can find your co-registration partners using their site http://www.coregpartnerfinder.com. Also, you can use specialized directories of companies interested in ad swaps like http://www.linkpartners.com or using a direct approach to webmasters that publish email newsletter with similar target audience like yours.

Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com

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Are Your Emails Bouncing Hard Bounces Soft Bounces And Everything In Between

Writen by Alexandria K. Brown

Are you doing "the bounce"?

No, it's not a new hip-hop dance.

A bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered for some reason. You've probably gotten bounces on your own personal e-mail program, when you send an e-mail and then receive a response saying it was undeliverable.

These get to be more of a headache, however, when you publish an e-zine. Sending e-mail to more people means more bounce-backs. And too many bounce-backs can cause your mailings to be blocked with certain Internet service providers, meaning many of your e-mails won't reach your readers.

What You Need to Know

There are two kinds of e-mail bounces:

A hard bounce is an e-mail message that has been returned to you because the recipient's address is invalid. A hard bounce might occur because the domain name doesn't exist, the recipient is unknown, or there's some type of network problem on the recipient's end.

A soft bounce is an e-mail message that gets as far as the recipient's mail server, but is bounced back before it reaches the recipient. One of the most common causes for a soft bounce is a full mailbox. This will happen A LOT with your subscribers who use free e-mail services like Yahoo and HotMail, because they allow for very little e-mail storage.

What You Need to Do

Ask your current list service how they handle your bounces.

Some of them have a hands-off policy and don't do anything. If so, ask them how you can go in yourself and see how many names are bouncing and who they are. Then you can decide to keep them on your list or delete them.

One factor to consider here is your listserve's "retry" policy. That is, how many times do they try to send out your e-zine to the soft-bounce people? Some only try once, others try several times, waiting a few hours in between.

Sometimes you'll also see a few e-mail addresses that are obviously misspelled (e.g. "nancy123@aolcom" -- note the missing dot) and you can fix them yourself manually.

If your listserve is hands-off, you'll want to go in and look at your bounce situation at least once a month to check things out and delete names if necessary.

The other extreme is list services that automatically delete people after only one hard bounce, which isn't good because it could be caused by a temporary problem like a network outage. If this is your listserve's policy, find out if you can change it.

Then some list services take the middle road by automatically deleting anyone who has had a certain number of bounces in a row. Ideally you want them to wait longer on soft bounces to make sure that the problem isn't resolved over the next few issues you send out.

You can often instruct the listserve to unsubscribe soft bounces after a specific time, say, five bounces over a two-week period.

Whatever your case, be sure you get a handle on your bounces this month!

(c) 2003 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

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Employee Newsletter Ideas 7 Creative Ideas For Your Employee Newsletter

Writen by Ladan Lashkari

Employee newsletters are an effective tool to communicate with your employees. Here are 7 employee newsletter ideas...

#1. Provide Information about Your Customers

The more familiar your employees are with your customers, the more successful your company will be. So it's very important that you provide them with enough information about your prospects.

#2. Explain How to Sell Your Products

Share effective tips and techniques to sell your products and services. The more your employees know about selling techniques, the more sales you will make.

#3. Explain Your Company Goals

Every company has some important goals. You can explain your goals, why they are so important, and how your employees can help the company achieve them.

#4. Welcome New Employees

You might have new employees joining your company. Extending a warm welcome message to them makes them work more passionately and with more energy.

#5. Answer Frequently Asked Questions

Your employees might ask you some certain questions frequently. You can save a lot of time by answering them in your employee newsletter.

#6. Deal with Common Complaints

#7. Capture Employee Ideas

You can use surveys in your employee newsletter to capture their ideas. Your employees may have creative ideas that will help you increase your profits (e.g. how to improve your products or customer service).

About The Author: Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find free newsletter templates, creative newsletter ideas, honest reviews, and helpful resources to start your own highly profitable email marketing campaign.

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How To Build Your List 7 Powerful Strategies

Writen by Trent Brownrigg

If you have been an internet marketer, or had any type of online home based business, for more than a few days, then you will no doubt have heard someone say, "if you want to make money online, you have to build an opt-in list."

Take that advice very seriously, because it's true! It took me a long time to finally let the list building advice sink in, so I didn't start doing it until I had my home business for quite a while. However, once I started building my list, I realized just how important it truly is. My only regret now is that I didn't start a lot sooner.

There are numerous ways to build an opt-in list. However, some are much more effective than others. So, I decided to share seven of the most powerful strategies to build a targetted opt-in list.

Here are seven tips for building your opt-in list, in no particular order:

1) Free Newsletter – Offering a free newsletter from your website is one of the most common, and effective ways to build an opt-in list. It is also one of the best strategies for building trusting relationships with your list.

Pack your newsletter full of useful information, free resources, tips, tools, and anything else your subscriber list will be interested in. Also, be sure to make it fun and add your personality to it. Then your subscribers will enjoy reading it and get to know you at the same time.

2) Make It Easy to Subscribe – To maximize your newsletter sign-ups, you must also have a quick and easy way for people to subscribe to it. The best way to do this is to put a simple form on the top part of the left hand column of your websites home page, and all other pages, if possible.

Put a quick sentence or two telling them why your newsletter would benefit them (i.e. freebies, resources, tips, tools, etc…) then have a way for them to add their email address and name below it. This simple form will bring in a lot of your subscriber list.

3) Quality Content – Packing your website full of quality content will bring in a lot of visitors. Many of these visitors will then subscribe to your newsletter. Your list will grow naturally and so will your search engine rankings, which will bring even more visitors who can join your list. It will eventually turn into a list building, money making cycle.

4) Forums – There are literally thousands of forums and discussion boards on the internet where people go to discuss all sorts of things and ask questions. All you have to do is find forums related to your particular business and particpate in the discussion.

Most of the forums allow you to put a signature line under your post, which is where you can put a link to your subscription information. Do not spam the forums in any way. Make absolutely certain you offer legitimate posts, with useful information, or you will ruin your reputation in no time.

5) Write Articles – This is well-known technique for establishing yourself as an expert in your field and getting inbound links to your site. Furthermore, it is just as effective for building your opt-in list. All you have to do it put a link to your newsletter subscription in the byline of the article and submit the article to websites, directories, and ezines.

I think writing articles is actually one of the best ways to build your list because the readers already see you as an expert. They will think of you as a knowledgeable individual and someone they can trust before they even join your list. Profits will roll in much faster from these subscribers.

6) Co-Registration – This is something you may have never even heard of, but it is used by many top internet marketers to build huge lists in a very short amount of time. I actually first learned of this list building technique after reading an article from one of the top marketing experts on the internet.

Rather than go on about what co-registration lists are, instead I am going to simply tell you that they are a very effective way to build a monster list in a short amount of time. You can find my recommended co-registration service at http://work-at-home-jobs-iowa.com/nlb.html. At their website you will be able to learn more about what co-registration lists are and how they work.

7) Write an E-book – Internet marketers are always looking for freebies to give away on their websites, as bonuses for purchases, and to send to their lists. This is a great opportunity for you to build your own list. All you have to do is write an e-book and let other internet marketers give it away.

The e-book doesn't have to be anything too elaborate; you can just make it a collection of your best articles, business tips, and business resources. Of course, you will put links to your newsletter subscription and website. Then, give it away, and watch it turn into a viral list building machine.

There you have it, seven powerful strategies that are sure to build your opt-in list. Putting these list building strategies into play as soon as possible will quickly sky-rocket your list numbers, and increase your profits, more than you could have ever imagined.

Copyright © Trent Brownrigg

www.work-at-home-jobs-iowa.com

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

About The Author

Trent Brownrigg is a successful internet marketer and home business mentor. Visit his website at http://www.work-at-home-jobs-iowa.com and he will personally help you succeed with your own home business. You can subscribe to his "Biz Tips Newsletter" by sending a blank email to: workathomebiz [at] aweber [dot] com

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Is It A Newsletter Or Just One More Commercial

Writen by Francisco Aloy

When I purchased my very first computer, not too long ago, I signed up for many Internet Marketing Newsletters. Though it's been a few years, I still have them.

I've subscribed to at least 300 Newsletters and it affords me a broad outlook. My idea was to track and compare them. The plan was to see how each one of them changed over time and look for any discernible patterns, any nugget of information.

Well, I've been able to spot changes and the view isn't a pretty one!

The general trend is to give preference to sales instead of communication with the subscriber base. Perhaps the first few issues are well balanced and in favor of the reader. However, as time goes by, the universal tendency is to disregard the needs of the reader.

The Newsletters I'm talking about are very easy to spot: they'll devote a single paragraph to the reader and immediately insert a product hyperlink. It's gotten so bad, I've received Newsletters with a multitude of stingy 3 or 4 line paragraphs, each leading to a sales link!

Try as I might, I can't understand the reason for such Newsletters? Can you? What they are saying is this: Hi, this is Joe Blow and let me tell you how this is going to work: I'm gonna send you this irrelevant, so-called Newsletter. I'm going to offer little content and a mountain of product links! To do your part, we expect you to click on the links and buy, buy, buy!

Oh my! I can't wait a week for the next one!

They are insulting and a complete waste of time for the reader, as well as the author. Sadly, they keep pumping them out, week after week! Why would anybody publish such utter rubbish? There must be a good reason eZine Publishers limit submitted articles to a hyperlink in the resource box!

I know we all have to make a living. Should it come at the expense of insulting our readers? Why send out a Newsletter anybody with more than three brain cells would trash in a split second? Little wonder all Internet resources are being choked with garbage!

What a sad state of affairs! It appears like priorities have gotten very confused, to say the least! We all need to take stock of the true reasons we write.

These are two questions every Newsletter or eZine Publisher should ask:

(a) Is the readership a byproduct of the marketing process or its reason for existence?

(b) Should product sales take precedence over communication with your readers?

I think Newsletter writers should keep the above questions in mind when practicing their craft. Yes, the pressure to sell is great, no doubt. However, continue looking for the answers and it will help keep you centered, time and again.

About the Author:

Francisco Aloy is the creator of The Newbie Business Guide. For more resources dealing with writing and copywriting, visit Mr. Aloy's Website.

http://www.newbie-business-guide.com/writing_and_copywriting.html

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Six Keys To Creating A Successful And Profitable Ezine

Writen by Bill Platt

Fortunes are made on the Internet by people who have built solid mailing lists for the promotion of their online businesses. But the question many publishers face is how to turn their ezine subscribers into buyers?

Let me be honest with you. Your mailing list is only as valuable as your subscriber's willingness to purchase your products and services, or the products and services of your advertisers.

Until your subscribers begin to buy what you offer, your mailing list is not worth a plug nickel!

Here are the six ingredients that you need for creating a successful and profitable ezine:

ADVERTISING YOUR EZINE

* While often expensive, paid brokers can actually get readers to subscribe to your ezine. Yet, in my own personal experience, buying subscribers did put a large number of email addresses on my list, but it provided no value to my list since most subscribers never read my web-based ezine.

* One ezine advertising program that I have used in the past to great success is List Partners which permits you to set up an free affiliate program to permit others to advertise your ezine in exchange for free advertising or cash. http://www.listpartners.com

* I have generated some very solid advertising results using Publisher Ad Swaps.

By setting up private advertising arrangements with other ezine publishers, you can get your advertisement in another ezine in exchange for an advertisement in your ezine.

To locate like-minded publishers seeking beneficial ad swaps, there is a moderated discussion group dedicated to this task called the Ezine Publishers Swap Meet: http://lists.topica.com/lists/publishers_swap_meet/

* Paid Search Engine placement can be another solid method for attracting new subscribers to your ezine.

* For more help in promoting your ezine, check out "How to Publicize Your E-Zine" at: http://www.zinebook.com/publicz.html

DEVELOP A STANDARDIZED TEMPLATE FOR YOUR EZINE

Your readers want a specific structure for your ezine. They want to be able to learn your structure and to be able to quickly follow your structure to get to the meat and potatoes of every issue. Your readers are pressed for time in the same way that you are, so they want you to enable them to get what they want from you in a quick and orderly fashion.

PROVIDE EXCEPTIONAL AND TARGETED CONTENT

When you develop your ezine, you know in principle what type of content that you want to bring to your readers.

But, unless you have the financial ability to work your ezine on a full-time basis, finding the time to create all of your own content is a challenge that every publisher faces.

Fortunately, there are writers who have the time to create the content you can use, and they make their content available for publication so long as their terms of reprint are honored.

These writers cover a wide range of subject materials that enable publishers in nearly every genre find a ready supply of content that they can include in their publications.

To learn how you can find articles that can be used for reprint in your publication, you should explore the following resources:

Niche Content Finder
http://www.freewebs.com/niche-content/

The Article Depot
http://articledepot.50megs.com/

The Phantom Writers Articles Archive
http://thephantomwriters.com/free_content/d/index.shtml

Free-Reprint Article and Content Providers Webring
http://b.webring.com/hub?ring=contentproviders

PERSONALIZE AND BRAND YOUR EZINE

In order to separate your ezine from the thousands of other online magazines, you must create a solid brand for your ezine.

What I mean by this is that you should always strive to make your ezine stand well above the crowd and to give your ezine its own personal identity. You want your ezine to be the one that your subscribers will read religiously and intently.

The way to develop an identity for your ezine, separate from your competitors, is to inject a touch of yourself into every issue. Talk to your readers as if you are talking to a friend or colleague. Your publishing competitors cannot duplicate your personality or your own personal take on life itself. Your personality is the primary ingredient that will help you to develop a solid ezine brand that your readers can trust.

CREATE READER INTERACTION

The greatest challenge in publishing an ezine is ALWAYS getting your subscribers to read your ezine.

One method for doing this is to develop reader interaction.

The one ezine that I know that has done the best job of this is Your Membership Exchange: http://www.your-membership.com

In this ezine, readers submit questions, and other readers answer the questions. Their unique selling proposition is "Newsletters for Our Members, By Our Members."

In each issue, a new question is posted, and then the publisher takes the best answers to a previous question and publishes them in the ezine. I read this one every day.

In my ezine, I had accomplished a strong level of interaction with my readers by running a contest. In every issue, I posed a brain teaser question and published the names of the first three people who in the previous issue got the answer right.

ASK FOR THE SALE

I mention this only because I know someone who is making this mistake right now. I am sure a lot of other publishers are making this mistake as well.

Many people begin the process of publishing an ezine for the explicit purpose of selling their own wares. They follow the advice of the guru's about developing a mailing list and publishing their ezine on a regular basis. A lot of work is put into the ezine to develop a loyal base of subscribers who read each and every issue delivered.

And when all is said and done, the publisher fails to ask their readers to purchase the wares that their e-zine was designed to promote. How does one actually expect their readers to buy their wares if they do not ask their readers to buy what is being offered?

You are the expert in charge of your publication, so you should not be afraid to ask your readers the hard questions. You must explain to your readers what you are selling, and you must ask your readers to actually purchase what you are selling! Don't be afraid of offending your readers. Take care to do what is necessary to help your ezine to generate the profits it was designed to create.

Copyright Bill Platt - All Rights Reserved. Reprints allowed with article and resource box unedited. If you post this article on a website, you must set the links up as hyperlinks.

ABOUT THE AUTHOR:

Bill Platt is the owner of http://www.LinksAndTraffic.com

• When you are tired of the struggle of the link building process, it might be time to consider our "Links And Traffic" services.

• When you are ready to employ more Natural Linking Strategies in increasing your link popularity, "Links And Traffic" can help.

• When you are ready for your links to actually generate click-through traffic, we are here.

This is not a link rental system or a reciprocal linking scam. We Guarantee our results.

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6 Easy Ways To Promote Your Ezine Articles

Writen by Jinger Jarrett

If you think you can't brand yourself because you're not a major corporation, think again.

You can easily establish yourself as an expert by writing quality articles and submitting them to ezines and directories.

Even if you think you aren't an article writer, you can still create quality articles to help you promote your writing, whether it's your latest novel, ebook, freelancing or business.

First, there are two types of articles that are easy for anyone to write: lists and step-by-step instructions.

Second, write what you know. If you know your subject well, whether it's fiction, business or auto mechanics, you have hundreds, maybe thousands of topics you can write about.

Make your information valuable. No one knows your subject the way you do. Give it your unique perspective.

Once you've written that great article, you need to find places to promote it. It doesn't matter how good your article is if no one reads it.

There are several ways you can do this.

1. Include it in your newsletter. Readers love original content, and original content is a terrific way to keep your readers coming back.

2. Archive it on your site. Make your article available from your site for newsletter publishers to download. Give instructions on how to download your articles. Make it as easy as possible to download your articles.

Creating text files that include pre-formatted, and include contact information, word counts, resource boxes, etc. that publishers only have to click on, copy and paste into their own documents, will give your article a better chance of being selected.

3. Create a subscription box on your site. With your own list, you can easily blast your articles to 100s of ezine publishers who want to read and publish your work.

4. Promote to article directories. There are some terrific article directories where you can post your articles.

Many of these sites will give you plenty of exposure for your writing.

Below are some of my favorites sites:

http://www.goarticles.com http://www.makingprofit.com
http://www.amazines.com/
http://www.opportunityupdate.com/doorwaytosubmit.html
http://www.ideamarketers.com/

To keep your latest work in front of publishers, make sure you submit regularly. Weekly is usually a good schedule, and some will allow you to post more than one article at a time.

Some of these sites also have newsletter directories, so don't forget to add your newsletter while your there. This will give you even more promotion.

If you write web promotion and online marketing articles, then I highly recommend http://www.marketing-seek.com/. You'll find some of the top names listed here.

5. Post to mailing lists. Mailing lists on the busier sites will give you lots of exposure, especially with those publishers who don't have time to visit the article directories.

The best places to find lists to post your articles are: Yahoo - http://www.yahoogroups.com - and Topica - http://www.topica.com.

To find groups, do a search using key words like article lists, writing articles, etc.

I would recommend you check out Shelley Lowery's groups at Yahoo. She has several, and all of them have at least several hundred members.

http://groups.yahoo.com/group/aabusiness/
http://groups.yahoo.com/group/article_announce

You can also post your articles to my new list here: http://groups.yahoo.com/group/TheWriteArticles

6. Create your own list of ezine publishers. Below are three directories where you can find information on ezines that publish articles. You can easily use the key word search to find ezines in your area.

(I used these directories to create my own lists.)

http://www.freezineweb.com/
http://freezinesite.com/
http://www.jogena.com/ezine/ezinedata.htm

The beauty of publishing free articles is that it will give you lots of free publicity. Once you have a system in place, it's very easy to put your work in front of millions. Getting new customers to your site is what it's all about, right?

Jinger Jarrett is the author of "Marketing for 25 CENTS a DAY". Get your free copy of her ebook by subscribing to her newsletter. Visit her web site: http://www.marketingforwriters.com

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Your Email Newsletter The Basics

Writen by Brandon Milford

When designing your newsletter always keep in mind the amount of time you can expect your reader to spend viewing your newsletter. Everyone today is information hungry, but always in a hurry. How you display your content within your newsletter can capitalize on this assumption.

What Information Should I Include in My Newsletter?

Obviously this will depend on your business and the audience in which you are marketing, but here are three recommendations:

• Announcements: Include recent information about your company and/or products that impacts your readers. For instance, you can include a link to an upcoming tradeshow where your company will be exhibiting or perhaps a seminar that your company will be sponsoring.

• Article: Include an article that relates to your products or services and helps your readers. It is also a great idea to develop a resource library that contains additional articles and provide a link for your readers so they can find more information on similar topics.

• Case Study: Provide an example of a client who has achieved great results while using your products or services. This will help build credibility with your readers. Again, provide a link where your readers can view additional case studies.

Those are three key items to include in your newsletter. If you include these you are keeping your readers up to date on recent information about your products or services, including an article providing value on topics affecting them and by providing a case study you are proving to your readers that others are achieving success by using your products or services.

Making Your Articles Easier to Digest

Think of how we read newspapers; the same holds true for how we read material on the web. We skim headlines looking for something that interests us and only then will we begin reading an article. We also stop to view photographs and any visual cues offering greater insight as to the information held within an article. I see far too many articles within newsletters that are very long (greater than 900 words). When writing your article try to keep it at 800 words or less and break each section into smaller, easy to read blocks with bolded headlines over each section. This will encourage your reader to skim your article and stop at each section they find interesting. If you are finding it impossible to trim your article simply find a good point within 800 or fewer words and provide a link to a webpage that contains the article in its entirety.

Sharing Your Newsletter with Others

Always give your readers a reason and a means by which to share your newsletter with others. By providing valuable and relevant content to your subscribers they will be inclined to share this information with others by forwarding your newsletter. Email marketing software, like IntelliContact, provide a "Forward-to-a-Friend" feature that inserts a link within the footer of your message allowing your readers to easily forward your newsletter. The goal is to obviously reach out to as many as possible by providing valuable, relevant, timely content, and an easy way for your readers to share this information with others.

About The Author

Brandon Milford is the Director of Marketing for Broadwick Corporation, makers of IntelliContact. IntelliContact is a web-based email marketing and surveying software. Visit Brandon's Blog where he covers Marketing, Design, & Entrepreneurship.

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3 Quick Tweaks To Generate Massive Profits With Used Ezine Articles

Writen by Oluwafisayo Akinlolu

Articles are a great way to reach tons of targeted traffic for free, generate massive sales, brand your name, become increasingly famous... and do a lot of other high "profit-gymnastics"!

What most people are ignorant of is this - articles are a great way to generate massive results, in a number of formats and will help you attain whatever goal you set online (income, increased subscriber base... etc) faster than you ever thought possible.

If you already publish an ezine (a newsletter), you most likely write and publish articles periodically. What you should start thinking of doing now, is to tweak things a little so you can increase profits.

1. Re-Cycle Your Ezine's Articles

After publishing your articles to your own list, pick it up, add a punchy resource box and start sending it to other ezine publishers. Don't stop there, dig up article submission directories and submit it to as many as you can find!

TIP: To make more profits, sign-up for a couple of affiliate programs, get a website (a free one will do) and redirect it to your affiliate site.

2. Turn Your Ezine Articles Into A Traffic Virus

Next step - convert the best of your articles into small "pdf" files and start giving it out for free with master resale or redistribution rights.

The next thing you know - thousands of copies will be passed around without you having to do the hard work.

TIP: When you turn your ezine articles into viral special reports, ebooks or whatever you choose to call it, never forget to include within it links to tons of your other products or affiliate stuff you promote.

3. Start A Blog & Post Your Already Used Articles

The goal is to milk out all the result you can get from each article. When you start a blog and post your already used Ezine articles, a few things happen over a period of time.

Since your articles are content rich, the search engines will pick them up naturally over a period of time and will start to deliver to you good traffic, your search engine ranking will shoot up, you will have the advantage of creating your own blog community and believe me - it is a whole world of great results from a used article even years after you first published!

TIP: Sign-up for Adsense and have it ready on your blog for visitors to click and make you extra cash.

Now is the time to start digging up all those used and long forgotten articles of yours and start making fresh profits.

Oluwafisayo Akinlolu (c) Copyright, 2006.

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Feel completely free to re-use this article on your website, blog, newsletter and even print publication as long as the resource box is attached and the author given full credit for the article.

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How To Use Ezine Advertising To Your Advantage

Writen by Cliff Posey

Ezine advertising is one of the most targeted forms of Internet advertising available. When you place an ad in an ezine, the readers who see it already have an interest in your product. For example, readers who subscribe to an ezine on pet care will have a strong interest in pet care products and services.

If you do not offer an ezine to your site visitors, you may want consider doing so. Ezines are relatively simple to create and provide a low cost option for advertising. Business owners who operate an ezine can easily incorporate ezine advertising into their own publication.

If ezine publication isn't for you, don't fret. You can still use ezine advertising to your advantage. All you need to do is locate an ezine that relates to the products and services offered on your website. Contact the publisher of the ezine and inquire about ezine advertising. You can either negotiate to pay for the ad outright or you can inquire about an advertising trade.

Here are the most common types of ezine ads:

Classified Ads: These ads are often small and inexpensive. A classified ad normally consists of three to five lines and will often be placed with other classified ads. This type of ezine advertising can be purchased for $10.00 or less, depending upon the circulation of the ezine.

Sponsor Ads: Though these ads are a bit more expensive, ($20.00 on average), they typically provide more prominent placement. Sponsor ads are often included at the top of the ezine and will be the first bit of text the reader sees when opening the email.

Solo Ads: This type of ezine advertising can be the most effective and the most expensive. Solo ads are not usually part of the ezine itself. Instead, these ads are sent in a separate email to everyone who is on the ezine mailing list. The benefit to this type of ad is the amount of detail that can be included. Solo ads can be as long as 700 words and can include graphics of your choice. But, the advantage will cost you. Solo ads can cost anywhere from $40 to several thousands of dollars.

No matter which type of ad you choose, you will find that ezine advertising can promote your business and boost your sales. If you've never looked into ezine advertising before, try it once or twice. You may be very happy with the results.

About the author: Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements.

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Five Ways To Energize Your Newsletter

Writen by Chris Scott

Whether distributed via e-mail or printed and snail-mailed, newsletters are a great way for a business or an organization to keep in touch with employees, customers, prospects or association members in a cost-effective manner. The trick, however, is to come up with a strategy to keep readers engaged and the publication's production and editorial adjustments in line with current budgets.

Here are five tactics that you can you can use to make your current newsletter more engaging and a must-read for your intended recipients. And while these strategies also work well for printed newsletters, we're going to focus on electronic newsletters because they offer the most opportunity for generating fast feedback from readers. Incorporating even one of these tips will help ensure that your e- newsletter increases in value from the recipient's point of view.

1. Boost interactivity through surveys

Raising interactivity is a sure, winning bet if your goal is to engage your readers and generate a reason for them to anticipate the next issue. This step is also the most obvious answer to the question "How do I know what my readers want to read about?" It's one of the great fallacies of the publishing business that the editors or publishers feel they always know more about what their readers need to know than the readers themselves. In truth, anything that's created in a vacuum by a roomful of editors and reporters is probably going to (ahem) suck in terms of achieving the goal of delivering engaging stories. Newsletter editors have a responsibility to get out there and see what feature in the last issue got readers talking, what kinds of topics readers look forward to seeing in the publication and how they feel about being able to communicate those desires.

2. Poll your readers to uncover the best delivery method for their needs.

In a similar vein, efforts that ensure that your newsletter read are often thwarted simply because the readers do not receive the newsletter in a format they feel is appropriate. In terms of e-letters, for example, one recipient's e-mail client (Outlook, Outlook Express, Eudora, Entourage or Mail) may be set to not receive HTML files, while another's e-mail client may be set to send all HTML-based e-mail to the junk mail folder. The point is, you need to know the methods by which you will have the best chance of getting your e-newsletter before the most number of recipient eyes. If that means sending out a text version as well as an HTML version, so be it. But you won't know the answer to that question until you ask them the question.

3. Have the newsletter available in a variety of formats... and ALWAYS in archive form on the Web.

On the slim chance that one of your subscribers was left off the distribution list for the last issue, it's imperative to have the information available through your website. Beyond driving traffic, these archives serve as a reference point for current customers or members and also can be used as a selling tool aimed at prospects ("See what type of creative thinking we've come up with! Visit our website and check out our latest e-newsletter!") Additionally, you should consider: downloadable PDFs of the newsletter; a dedicated page for visitors to view the current e- newsletter; and a way for readers to forward their issue to a friend to take full advantage of viral marketing opportunities.

4. Plan your editorial budget to include a combination of fresh, breaking information as well as a stockpile of evergreens.

The people who put together newsletters of any type are often under the gun when it comes to developing material for the next issue. This can lead to mediocre, under-reported, bland stories being published since the time and attention they required could not be given. One way to alleviate that pressure — and reduce production headaches — is to plan editorial budgets well in advance that include ready-to-drop stories that can be appropriate for at least two issues down the road. This type of planning will give writers and editors more time to concentrate on developing the must-read pieces your readers expect. And, of course, those will be the stories that your readers told you they wanted to see from your surveys. Right?

5. Reassess the newsletter's role within your organization and set a mandate to boost that role.

If your company only sees a newsletter only as a way to promote upcoming events or provide pictures of new products before the new catalog ships, you might want to consider discussing other roles the publication could play in the overall strategy of the organization. A consulting or law firm could use an e-newsletter to provide perspectives on new consumer trends or recently passed legislation or court rulings. A retailer might consider an e-newsletter as a loyalty-building tool, providing sneak peeks at upcoming goods or services along with special coupons distributed only for newsletter recipients. And a manufacturing company could pass along ideas that boosted efficiencies in a plant in Dubuque to employees in its plant in Tampa through an internal e-newsletter. This raises the value of the publication in the executive ranks as well as among readers, which could become valuable at budget- setting time.

The flexibility that newsletters in general — and e-newsletters in particular — offer is undeniable in terms of distributing your company's or association's messages to the proper audience. The trick is to carefully manage how well the material in the newsletter matches with the needs of the readers, improve the level of interactivity with the reader, make sure the newsletter is available to the widest appropriate audience and has an important strategic role within the company or association. If these goals can be met, you can be assured that your readers will eagerly anticipate the next issue more so than the last.

Chris Scott heads Hodge Media Group, the custom publishing arm of Hodge Communications, Inc. Hodge specializes in strategic public relations and marketing communications for businesses, entrepreneurs and professional associations. Formerly an award-winning journalist, Scott brings over 20 years of experience to client engagements. Subscribe today to Communic@te our free bimonthly e- newsletter and get a free special report: "Using Buzz To Create a Groundswell For Your Business."

Visit http://www.hodgecommunications.com

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10 Valuable Tips For Ezine Publishers

Writen by Ken Hill

1. Write your own articles.

Your articles will give you an effective way to build up your status as an expert by sharing your tips and advice with your readers.

Your articles will also help you to effectively promote your business through your resource box at the end of your articles.

Use your articles to get more subscribers by submitting them to article directories and announcement lists with a resource box that promotes your ezine.

2. Recommend the products of affiliate programs you've joined to your subscriber base.

If you've earned the trust of your subscribers your recommendations will help you to successfully increase your commissions.

Only recommend products you can honestly vouch for and that you believe can meet your subscribers' needs.

3. Swap ads with other ezine publishers.

You could swap an ad for your ezine or for your business with another ezine publisher in exchange for publishing her ad in your ezine.

Try to swap ads for multiple issues and track your ads so that you'll know which ezines are the best ones to continue swapping ads with.

4. Swap "thank you" page ads with other ezine publishers.

Promote other ezines on the page your new subscribers are taken to after filling out a form or subscription box to join your ezine in exchange for those publishers promoting your ezine on their "thank you" pages.

In addition to swapping ads on this page, you can also swap recommendations with other ezine publishers to get even more powerful promotion from your "thank you" page swaps.

5. Publish testimonials.

Post testimonials for your ezine on your site as well as testimonials for your products within your ezine.

6. Provide a sample issue or an archive of your past issues on your site.

This will help you to increase your subscriptions by showing your visitors what your ezine has to offer them.

7. Encourage reader participation.

You could run contests, have your readers send in their tips, or have an ask the editor section where you answer questions sent in from your subscribers.

You could also ask your readers to send in their articles for publication in your ezine.

8. Occasionally send out a special solo mailing to your subscribers that tells them about your sale, discount, or subscriber only special.

9. Promote your ezine in your signature file. Use your signature file in your emails to your visitors and clients that email you with their questions and also in your posts to moderated discussion lists and forums.

10. Promote your ezine on every page of your site.

You never know what page your visitors might enter your site from. Promoting your ezine on every page ensures that your visitors will know about your ezine and that they'll be able to easily subscribe to your publication.

About The Author

Article by writer, Ken Hill. Do You Publish an Ezine? Want more subscribers? Put your ezine promotion on autopilot with this must have ezine promotional tool. Over 1600+ places to promote your ezine. Learn more now at: http://netpromarketer.com/ea.html

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How To Create A Newsletter Name

Writen by Robert Abbott

What's in a name, a newsletter name?

When I wrote a plan for my e-mail newsletter, developing a name was a critical part of the planning process.

To develop it, I used a strategic approach. In other words, worked backward from my objectives to produce a newsletter name that would help me achieve those objectives. Of course, you might also consider other methods...

Other Newsletter Name Methods

For example, the two-column menu method. Take a word from Column A, let's say the company name, and a word from Column B, perhaps one of the standards like Gazette, or Chronicle, or Times. That gives us a utilitarian newsletter name like The Acme Gazette (assuming Acme is the company name).

Then there are reader contests. They work well for employee newsletters and member newsletters because readers get involved, making them feel they're part of the newsletter.

Or how about the clever method? Using brainstorming and creative thinking; the outcome a clever play on words or concepts.

And, then there's the benefits approach, a good tactic for customer newsletters. Take the product name plus a word or phrase that describes its most important benefit, and you've got a high-potential newsletter name.

The Strategic Newsletter Name Method

I decided, though, to use the strategic approach, which builds on objectives, and that seemed appropriate since this newsletter would explore the strategic side of organizational communication.

The newsletter has three objectives:

1. Supporting sales of my book, A Manager's Guide to Newsletters, by directing readers to the book's website,

2. Creating additional streams of revenue by selling ads in the newsletter, and

3. Associating my name (Abbott) with the idea of strategic communication.

Let's start with an easy one, objective 3, which calls for building an association between my name and the concept of strategic communication. So, my last name, at least, should go into the newsletter name.

Second, every newsletter or e-zine name should include some functional information. That way readers get an immediate idea of its content. Objective 3 refers to communication so the word 'communication' should get into the title.

That also helps me connect with objective number 1; as you will have noted, the subtitle of the book is Communicating for Results.

But, should it say communication, or more specifically strategic communication? Obviously the latter describes the content more precisely, but, the newsletter will be distributed by e-mail, so shorter is better. Second, the idea of strategic communication is a relatively uncommon one, and might reduce advertising sales (the second objective).

Focusing on objective 2, it helps if the type of medium (in this case a newsletter) is immediately identifiable. But, should I call it a newsletter, or should I call it an e-zine, which refers to an online newsletter or magazine?

I prefer 'newsletter' because my target audience is comprised of managers, who spend a limited amount of time online, and may not know what 'e-zine' means.

But, the length of the word 'newsletter' is an issue, because we want the name to fit in the subject line of an e-mail reader. So instead of 'newsletter,' I went with just 'letter.' That also adds a degree of personalization, because letter suggests a one-on-one relationship.

Pulling the pieces together I end up with Abbott's Communication Letter. I think the name satisfies all the objectives, and aptly describes a newsletter that explores how managers can use communication to help achieve their goals.

When you start looking for a newsletter name, think strategically before making a final decision. Not all newsletter names have the same potential.

Download three free chapters from Robert Abbott's book, A Manager's Guide to Newsletters: Communicating for Results; it's the first step toward creating a powerful and sustainable newsletter: http://www.managersguide.com/free-sample.html (and they will help you develop a strong newsletter name, too!)

Ezine Publishing 5 Ways To Make Sure Your Ezine Gets Delivered

Writen by Debbie LaChusa

Ezines are hot. It seems every small business owner and independent professional on the web has an ezine these days. And for good reason. They continue to be one of the easiest, cheapest small business marketing techniques available.

But if you don't know what you're doing, your ezines may get caught in a spam filter or end up in a deleted items folder without ever being opened. There are some simple steps you can take to make sure your ezines get through to your readers.

Here are 5 things you can do to increase your email deliverability rates:

(1) Only send your ezine to people who have opted-in or double-opted-in to receive it.

If you meet someone at a networking event and they give you their card, this is not a license to add them to your list. Send them an email with an offer to subscribe and let them be the ones to add their email to your list. The last thing you want is someone accusing you of sending out spam.

(2) Use an autoresponder program or an email marketing/list management program.

Do not use Microsoft Outlook or a similar email program to broadcast your ezine. If you're sending email to large groups of recipients you may be accused of spamming, or your emails may be blocked.

There are many free and low-cost email marketing programs available.

(3) Use an email marketing program that provides broadcasting statistics.

Make sure the autoresponder program or email marketing software you choose gives you access to statistics on all the messages you broadcast. Ideally, pick one that will automatically remove email addresses from your list after they bounce a certain number of times.

(4) Monitor your deliverability stats.

Keep tabs on your deliverability percentages. As your list grows, unfortunately so can your percentage of emails that get bounced or are not delivered for one reason or another. You may be stuck with a small percentage of undeliverable emails no matter what you do, but you want to do everything possible to keep these numbers down.

(5) Try changing the day or time you publish to improve deliverability.

When I first started publishing my ezine, I read research that said Tuesdays were the best day to publish. So guess what day I chose to publish my ezine?

Well about a year later, when my deliverability numbers started going down, I read another article that said Sundays were a great day because the volume of email was lower. So I switched and my deliverability immediately went up to 100% and has stayed pretty close to that ever since.

If you publish an ezine or you're planning on publishing one, it's important to you keep up on the research and regulations. Be familiar with the Can-Spam Act and abide by it. Follow these five tips and you'll increase your ezine deliverability and your marketing effectiveness.

(C) Copyright 2006 Debbie LaChusa, 10stepmarketing

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com.