How To Earn From Your Ezine

Writen by Mark Flavin

So you have hundreds, if not thousands, of subscribers who have signed up for your online newsletter. You send out copies of your eZine quite regularly, and it takes so much of your time to come up with valuable content for your subscribers to consume. You must be wondering…

How could I earn from all these efforts?

Indeed, eZines as marketing tools were not invented for gratuitous labor. You can earn – a lot of profit at that – from publishing your own eZine and building your subscriber base. How? Let us enumerate 10 ways by which you could earn from your eZine.

1. Sell products. Your mailing list would enable you to follow up on your subscribers to warm them up for your offers. You could try to win their trust by establishing regular contact, and eventually selling them your products.

2. Sell your affiliate products. You don't need your own products to be able to sell anything to your subscribers. You could enroll in any of the countless affiliate programs on the internet. You'd be entitled to a commission every time you'd refer a subscriber of yours to purchase a product from the affiliate merchant.

3. Sell solo ads. You could allow another internet marketer to promote his or her products on your eZine by giving him or her a space in one of your issues where he or she could talk about his or her offers. Of course, you'd be doing this for a fee.

4. Sell recommendatory ads. You could also offer to recommend another marketer's products to your subscribers for a fee. You could do this by writing reviews or recommendations embedded in one of your value-packed content messages.

5. Build your brand. Joint ventures can explode your profits tremendously. Unfortunately however, the established online businessmen would take into consideration your standing in the industry before they could consider you for the partnership. If your mailing list has thousands of subscribers, chances are, they'll take you in without blinking an eyelash.

6. Pay-to-subscribe system. If your eZine has built a solid reputation for itself as a genuine information resource for the subject it is servicing, and demand for subscription is at an all time high, you could start charging for subscription fees. You'd get to earn every time new user would subscribe to your eZine service, and every time a user would have to renew his or her subscription. This could provide for you great income for many, many years!

7. Gain some affiliates. The best way to promote your own products is to get some people to help you advertise the same to ever corner of the World Wide Web. Indeed, we are talking about establishing your own affiliate program. And the best source for affiliates is, and will always be, your mailing list.

8. Generate repeat traffic. If you're engaged in a Pay-Per-Click (PPC) program like Google AdSense, then page impressions count. Page impressions are not dependent on unique visitors alone. Repeat visitors are crucial to your sustainable success. Your eZine can help you secure repeat visitors as you'll have a platform to constantly remind your subscribers about your website.

9. Lead your subscribers to your sales page. Some internet marketers create different websites for each of their products. How would people know where to go? Aside from the organic traffic from the search engines, you could lead the members of your mailing list to your various sales pages by simply including a link on your eZine.

10. Use your mailing list as leverage whenever you want to sell your website. A website with a mailing list of 5,000 subscribers can command a higher price than a mere website with no mailing list at all. There are some ethical considerations with this, however. The website and the eZine should be maintained by the buyer. The buyer cannot change everything and expect the existing subscribers to continue their subscription for something totally different from what they have signed up for.

Mark Flavin Is The Owner Of Mark Flavin Marketing. Mark Is An Expert In Online Marketing & All Make Money Online Topics. Mark Recommends You Visit eMail Secrets To Learn How To Increase Your Subscriber Base & Make More Money From Your List.

You Can Sign Up For Mark's Free eCourse at http://www.markflavin.com

Start Your Own Ezine Newsletter Amp Profit

Writen by Steven Boaze

The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may not get the results as fast as you want to, but don't worry. all list building strategies take time and when properly used correctly, will be more rewarding than you can possibly imagine.

ONLINE

Make your website an "attention grabber". With almost 4 million websites to choose from, the fact that someone found yours is something you shouldn't take for granted. With so much choice, how can you expect them to remember to come back tomorrow, and the next day? If you don't have an opt-in/sign-up form on your website, you are literally throwing opportunities away. This is the single most important thing you can do to build your database. But don't just put it on your home page - put it on every page, or make it part of your main navigation tool.

Checkbox your forms. Every form on your website should ask for permission to send future emails. If someone makes an online purchase, include a check box on the order form to get on your mailing list. If they download something from your site, make the same offer.

Get on other websites. Find a site whose product or service is complementary to yours and call them up. Ask if they'd add your newsletter to their opt-in form. Trade offers - add an additional check box to your sign up form so people can subscribe to your contact database and your partner's at the same time. Instead of advertising your product or service directly, consider placing banner ads (or do a banner exchange) for your newsletter on the sites your target audience is likely to visit.

Team up with other email marketers. You may be just starting to build, but there are thousands of marketers who already own a contact list and are sending email campaigns every day. Advertise your newsletter or website (with its prominent sign-up offer) in their newsletters or promotions (or do a banner exchange).

Use viral marketing. Even if you only send emails to a handful of people, make sure you include a "forward to a friend" link in each one - and equally important, a sign-up link for new readers. You'd be amazed at how often I get an interesting newsletter or promo from a friend, but can't figure out how to start getting my own copy. Don't forget to promote your sign-up offer at the bottom of your everyday email. Even if you're sending email to a friend or co-worker, include a link to your sign-up form to keep up the momentum. Remember, your email may get forwarded, so cover all your bases.

Get listed in ezine directories and search engines. There's a ton of free directories out there that categorize email newsletters.Go online and submit your listing to as many as you can - but make sure you read their privacy policy first!

OFFLINE

Make it a part of your brand identity. Every piece of paper that leaves your office should have a link to your website and/or your email subscription information. Period.

Equip your lobby or reception area. Post subscription information at your front desk - a little self-standing sign gets noticed. Place a fishbowl for business cards next to it, or better yet, let people sign up right then and there using a computer that's logged on to the opt-in form on your website.

Equip your trade show booth. Do the same as above in your exhibit's reception area. If you rent a lead retrieval machine from the show vendor, be sure to customize it so you can capture email and permission information.

Piggyback in-store purchases. When you ring up a customer, ask them if they'd like to receive email mailers from you. Be sure to let them know what they'll be getting and when.

Ask people you meet. Even if you don't sponsor or exhibit at events, try to attend them. Talk to people face-to-face and let them know you have valuable information to share. Exchange business cards along the way. Create a special set of cards that include your subscription information.

Promote after the sale. Let's say your customer didn't want to get on your email form when given the chance at checkout. They still go home with printed packaging of some form, whether it's a shopping bag, gift-wrap or the product packaging itself. Promote a subscription there, too, because (1) they might change their mind and (2) if they're giving it to someone else, you've gained another opportunity.

Use direct mail. It doesn't have to be fancy. A simple postcard promoting your offer to a small, rented (permission-based!) group will do. Sometimes all it takes to get people on your list is to let them know about your offer - and that you can send it via email (instead of killing trees).

Use print advertising. Placing an ad is almost as tricky as renting an email database, but realize that we're not talking about placing an ad in Forbes Magazine. Your local newspaper, your neighborhood newsletter, your Laundromat's bulletin board... start asking about promoting your offer in everything you read and everywhere you go. Get creative!

Use the telephone. Ask everyone who calls in to your company if they'd like to jsign up to receive information from you.

Use an existing contact database you already have. You probably have one, you just don't know it! Dig deep into your address book or database to find anyone you ever had a relationship with - anyone who ever bought from you, for example. Send them a one-time mailing (via email or mail, use whatever contact information you have) explaining that you are starting a newsletter or periodic emailing and ask if they'd like to sign up. Assure them that this is a one-time mailing, and then keep mailing only if they give you permission.

******************

You can promote your offer in every corner of the world; but there are a few more things you should do to ensure your email list contains well-targeted, opt-in, permission-based, low bounce/low unsubscribe names.

Only use an opt-in or double opt-in subscription method - not optout. Double opt-in ensures highest quality, since you are guaranteed direct permission from the subscriber and a valid email address.

Offer people relevance and value in exchange for their contact information, e.g., special discounts, monthly tips-n-tricks, white papers, etc. Giving away irrelevant freebies builds your opt-in list in the short term, but over the long run, those leads won't pay off.

Qualify without scaring away the really interested people. Ask for more than just name and email - but not too much. Find the right balance, and the people who truly value your offer and want to hear from you will be the ones who end up in your database.

Set expectations up front. Tell people what they'll be getting, and only the interested ones will sign up. The key to successfully building a high quality, opt-in, permission-based email contact list is to realize it's a continual process. Don't expect 10,000 names to appear from your opt-in form overnight. But the sooner you start, the sooner you can start building rewarding relationships.

About The Author

Steven Boaze is the President of Boaze Publishing with one of the largest databases on the internet. Come by Boaze Publishing and get your 50% off all advertising for the month of Dec! http://www.boazepublishing.biz/

owner@boazepublishing.biz

Good News About Getting Published

Writen by Henry DeVries

So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print. If a traditional publisher wasn't interested in your tome, your only other option was to spend tens of thousands of dollars with a subsidy press or custom printer. And then, without ready distribution, good luck trying to sell the books.

But all that has changed. Thanks to new technologies, today it is not only possible to produce a professional-looking copy of your book for under $1,000, you can also market the book through reputable sales channels.

Alternative publishers are able to print both paperback and hardcover books as they're needed due to the bold new digital publishing technology known as "print-on-demand." Simply put, print-on-demand turns the traditional economics of the $27.5 billion publishing industry upside down. Going digital allows books to be produced in small quantities -- even one at a time -- almost instantaneously. No longer does publishing require behemoth offset presses, hangar-size warehouses and fleets of trucks.

There are challenges, of course. Because print-on-demand books are not typically stocked on bookstore shelves, authors need to do a good job of marketing through publicity, direct mail and the Internet. But if you are a nonfiction author willing to be a self-promoter and whose book targets an identifiable market, then alternative publishing may be right for you. With print-on-demand, your book is stored digitally until a customer orders it. At that point, a printing and binding machine creates a slick, high-quality paperback or hardcover book, all ready for shipping.

Print-on-demand has enormous implications for writers, readers, publishers and retailers. Because titles are produced "on demand," there are never wasted copies ("remaindered" as they used to be dubbed in the old days). Paperbacks and hardcover books are priced competitively, with authors receiving royalties of 30 percent or more. Compare those with traditional publishing industry standards of 5 percent to 15 percent, and the appeal becomes a bit clearer still.

One of the leading publishers of print-on-demand books for professionals and consultants is 1stBooks. Established in 1997, 1stBooks is the world's leading provider of publishing and marketing services for authors of all genres, with over 18,000 titles in its catalog, and over 500-plus new books added each month. All of its authors are considered self-published and retain all rights to their books.

"Alternative publishing levels the playing field and democratizes the publishing process," said Robert McCormack, president of 1stBooks, in a recent interview with Writer's Digest. "Authors who might have not fit or did not want to use the traditional publishing model can see their works in print."

Print-on-demand is not, however, for every would-be author, says McCormack. There is no economy of scale, and the unit cost of printing one copy is exactly the same as printing 10,000. So, if there is a guaranteed market for at least 500 to 1,000 of your books, the economics of a traditional print run from a custom printer are better than print-on-demand in many cases.

As a result of the depth and breadth of the 1stBooks growing catalog, the company made an arrangement with the Ingram Book Group to distribute paperback and hardcover editions of its titles at thousands of bookstores worldwide. The deal uses the latest Print-on-Demand technology offered by Ingram's subsidiary, Lightning Source. Because these books are generated one at a time, they neatly sidestep the high costs traditionally associated with bringing new books to the marketplace.

Self-publishing doesn't mean you're going it alone, either. 1stBooks authors have access to a comprehensive range of publishing and promotional services, including a full-time promotions staff, personal project coordinators and nationwide distribution through over 25,000 bookstores and book retailers, via the Internet at Amazon.com, Barnes&Noble.com, Borders.com and the 1stBooks Web site.

The current 1stBooks basic publishing package entails a $399 fee to create an e-book from scratch. Of that total, $300 is a deposit and is subsequently refunded through 100 percent commission on the author's first sales until the amount is completely paid. An extra $199 is required for paperback publication, with royalty rates paid at the author's choice of 50 percent, 30 percent, 20 percent or 10 percent.

Similar packages are available through other alternative publishers like iUniverse, xLibris and Infintiy Publishing.

Alternative publishers have made a conscious decision to offer their services to everyone, rather than give control to an elite clique of editors and agents, as is often true in traditional publishing. While incoming manuscripts are checked for formatting before a new title goes online, alternative publishers do not edit for style and content. These companies do not make value judgments about the literary merit of books. The author decides what the public reads, and the public decides if it makes good reading or not. It is a purely market-driven approach, and allows almost anyone to make a new book available to millions of readers, at a small fraction of the cost of traditional publishing methods.

Henry DeVries is a marketing coach and writer specializing in lead generation for professional service firms. An adjunct marketing professor at UCSD since 1984, he is the author of "Self Marketing Secrets" and the recently published "Client Seduction." Visit http://www.newclientmarketing.com or e-mail questions to henry@newclientmarketing.com.

© 2005 Henry DeVries, All rights reserved. You are free to use this material in whole or in part in pint, on a web site or in an email newsletter, as long as you include complete attribution, including live web site link. Please also notify me where the material will appear.

The attribution should read:

"By Henry DeVries of the New Client Marketing Institute. Please visit Henry's web site at http://www.newclientmarketing.com for additional marketing articles and resources on marketing for professional service businesses."