8 Tips To Take The Pain Out Of Publishing Your Ezine

Writen by Silvia Hartmann

99% of all ezines are not "being a reporter" on current events; that is the first and most important thing to understand.

This means that you don't have to be publishing your ezine one day before the "deadline" of when you've decided you'll be sending it out, and going into a great tizzy over the whole thing.

Most ezines are highly topical and related to a business, a market or futher products and services of one kind or the other, and their function is to keep customers in touch, as well as to convert interested parties into customers.

This gives you a constantly "rolling" audience of old hands and newbies, and an ebb and flow of subscribers and unsubscribers.

There are certain evergreen topics in any context that you can always write about, and write about over and over again, from many different angles, and it will always be interesting and well received.

This is the key to successful ezine publishing.

It's not so much about "news", but about enjoyable content - and that can be as old as the hills, including a 2000 year old quote from a Roman senator; if it is interesting to your target audience, it is applicable, and it can become an ezine article.

With that understood, the production of an ezine can change, and it can become far more manageable.

Tip 1: Prepare a number of issues in advance so you have at least 3-6 in hand and ready to go, all the time. That's what columnists do so they don't go mad and explode from the stress of constantly trying to beat deadlines.

Tip 2: An ezine does NOT need more than ONE GOOD ARTICLE, tip, suggestion etc. In this day and age, people do not sit around with email as though it was the Times Magazine. Too long and too much content, and they'll put it aside for later, and later never comes as you well know with your own email.

Tip 3: As you're the publisher, you can have a flexible schedule. Base your ezine on something manageable, weekly, bi-monthly, but be flexible within this to suit yourself and take things like public holidays, major events in your market like the SuperBowl or the Olympics into consideration.

Tip 4: You can have a "news space" in your ezine which you can fill with news, or leave blank and just send out the prepared column you have already waiting to go. You don't always have to have some amazing news item in every newsletter, that's way too stressful (and probably even too much for your audience!)

Tip 5: Make it as easy for yourself as possible! Don't go mad over mail merging or complicated html formatting if it's a challenge - it isn't necessary. There are people having fantastically successful newslists and ezines who stalwardly send in plain text, without any bells and whistles, but the content is good and it's appreciated all around.

Tip 6: Remember your floating audience and go back to basics every third newsletter. Advanced subscribers never mind going over the basics again, and it's essential for the new subscribers. So this may be YOUR ezine No. 266, but how many people were even there for the first 100?

Tip 7: If you are planning to have a commercial newsletter that carries advertisements, include advertisements right from the start and as a matter of course. It is the easiest thing to add a short advertisement for a book on http://Amazon.com with your own affiliate link in the "ad space section", even if you have only 3 subscribers at present. Then, it is there, and later, when you have 3 million subscribers, you can rent out a space that already exists without disturbing your recipients or changing the format.

Tip 8: On that topic, pick a format and stick with it. That makes it MUCH easier to prepare and send newsletters on a regular basis and takes the stress right out of it. Something like: Personal greeting - Advert - Article - News - Advert, for example. That way, you just need to fill in each one and that's easy. Customers also LIKE a format they can trust and it relieves THEIR stress, just the same.

To sum up: Make it easy for yourself with pre-prepared, ready to go, ready formatted ezines that just need a "season's greeting" or a short topical comment to make them right up to date. Have a number of them in hand so you can take a holiday when you want to; keep it short and sweet and stick to a simple formula.

That's what the professionals do and if you do the same, you'll find having a top quality, interesting email newsletter or ezine that goes out on time, a breeze.

(c) Silvia Hartmann 2006

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Silvia Hartmann is the author of MindMillion and the creator of the amazing 60 Second Wealth Booster series to increase intelligence and creativity, reduce stress and exercise the wealthy brain. You can take part for FREE at http://mindmillion.com/60/

How To Write Effective Ezine Ads And Then Some

Writen by Wayne D. Anderson

When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that.

Let's think about this for a second, if it will take seven times for most people to buy your product. Then how many times will you have to run that same ad to the same people in the same ezine, to get the majority of them to buy.

That is a huge waste of time and or money, this is definitely not the way to go.

What you want to do is to get their email address. Remember this, "the way to a person's bank account is through their email box", and there are several ways to accomplish getting their email address.

One way is to give away a newly, exclusive, or valuable special report related to the product or service you are planning to sell them.

It's good to offer something new, because not everyone will have it, and the want for it will be greater then if it been on the internet for a couple of months.

Offering something that is exclusive is even better. Knowing that they can only get it from you makes them want it even more.

Most importantly, offer something valuable, nothing worthless. You do not want to waste your time with trying to get someone's email address in exchange for something less than valuable. They will not think twice about not giving their email address to you.

You can also write an article discussing how the product or service that you will eventually sell them, help them.

Now that we've discuss how you should advertise in your ezine ads. Let's discuss how to make the most of the 80 percent of your ad that determines success, your attention-grabbing headline.

Your headline, the most important part of your ad. This is what gets the reader's attention and builds their interest. If you can't get the readers attention , we can safely say that your headline needs work.

It doesn't matter if your offer doesn't pertain to someone's interest. A good headline captures the attention of any and everyone, even if its just for two seconds.

What you what to do when writing the headline is list the benefit, not the feature of whatever you are offering. A feature is a distinctive attribute or aspect of whatever you are selling. A benefit is what you can achieve from the feature.

For example:

The feature of Yanik Silver's and Jim Edward's, "7 Secrets To An Instant Traffic Stampede" report would be of course, 7 secrets to an instant traffic stampede.

One benefit of that feature would be:

Dramatically increase you website traffic.

Remember, whatever you are offering, people are only interested in how it can help them, the benefit. Not what the product can do, the feature.

Began the headline with an attention-grabbing word like "STOP!", "LOOK!", or "FREE!".

LOOK! Dramatically increase you website traffic or if you are giving something away, it's a good idea to began the headline with the word "FREE"

FREE! Dramatically increase you website traffic

One thing you can do with your headline is to enclose it with "quotations". You'll will get better results if you use "quotations".

"FREE! Dramatically increase your website traffic"

Try using capital and lower case letters in your headline. One thing I've always done is capitalize the first letter in each word, it has always been very effective.

"FREE! Dramatically Increase YOUR Website Traffic"

Now, once you've the prospects attention, it's time reel them in with your offer.

This is when you can list the feature(s) of what you are offering. Now, depending on the amount lines the publisher allows you, you may have to shorten your offer. So be very mindful of what you include in your ad.

"FREE! Dramatically Increase YOUR Website Traffic" 7 Secrets To An Instant Traffic Stampede

Special characters such as (!, $, #, *), can be your best friend when your ad is shown along with a lot of other ads. First you want to check if the ezine publisher allows them. You could find this out by reading their ezine, or just contact them and ask them if they do.

Using special characters will limit the space of your ad, but it will also help gain the attention of the reader. It goes both ways, so it's up to you to decide.

*"FREE! Dramatically Increase YOUR Website Traffic"*


* * 7 Secrets To An Instant Traffic Stampede * *


* * * Simply visit, http://myveryownsite.com * * *

Instead of using special characters when you ad is going to be shown along with a lot of other ads, you can also use white spaces.

This adds a bit of relief to a page crowded with ads. A reader will notice this, even when skimming down a page.

"FREE! Dramatically Increase YOUR Website Traffic"


7 Secrets To An Instant Traffic Stampede


Simply visit, http://myveryownsite.com

Before I go, I want to leave you with two things. The first thing is, you have to keep your ad in front of the readers constantly, be consistent. In the end, patience, & consistency pays off.

The second is to track your ads, some ads deliver better than others. Tracking your ads is a great way to see which ones pulls in better results. I use the free ad tracking service at http://www.netquantify.com/. I highly recommend it.

About The Author

Wayne Anderson is a very resourceful ezine publisher. Visit his site & find out how you can easily drive a flow of laser-targeted traffic to your web site & affiliate links. http://brain.roistats.com/48691/1/redirect?

netprenaurial@yahoo.com

Does Your Subject Line Do The Job

Writen by Alexandria K. Brown

It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line.

Many ezine (email newsletter) publishers seem to consider their subject lines as afterthoughts, which is a bad idea.

Example: Suppose you get an e-mail with the subject line, "Get Rid of Your Debt Today."

I don't know about you, but my right pinkie is already poised over the delete key!

However, this could be an e-zine I've subscribed to that just isn't announcing itself properly.

Now, what if the subject line instead read:

"[Frank's Financial Tips] Get Rid of Your Debt Today"

See the difference? By listing the title of your e-zine, it reinforces your brand, it allows your readers to filter your e-zine into a separate folder in their e-mail inbox, and most important, it lets your recipient knows your message is NOT spam.

Now I do see some e-zines that ONLY list the e-zine name. For the example above it could just say, "Frank's Financial Tips." That's okay, but it doesn't tell me what's in the issue or why I should open it. Remember you're competing with dozens of other e-mail subject lines in your readers' inboxes, so give them a reason to open yours.

Studies show that also using the reader's NAME in the subject line can dramatically increase open rates, but I reserve this tactic for special promotions I send out that are time-sensitive and I want great response to (such as announcing an upcoming teleseminar). Example: "Jennifer, join me next Tuesday?"

This helps get the reader's attention and builds curiosity so she opens it right away. If you want to use this tactic, you'll need a list service that supports "personalization."

No matter what subject line you write, keep it short and sweet, because many e-mail programs cut off long subject lines. Here are the maximum subject line lengths (including spaces) in some popular e-mail programs:

AOL: 52 characters
Hotmail: 45 characters
Outlook Express: 64 characters
Yahoo: 80 characters

Don't go crazy counting spaces, but just keep in mind that shorter is better. (This sentence here contains 60 characters, including spaces.)

[EDITOR'S NOTE: For my list of 87 proven subject lines that you're welcome to outright *STEAL* and use for yourself, see my program, "Email Promotions That Really Rack up Sales"!]

© 2004-2005 Alexandria K. Brown

Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit http://www.EzineQueen.com

Why Arent You Writing Ezine Articles

Writen by Michael Southon

I'm amazed!

Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo.

And yet one of the most powerful ways of driving traffic to your website is completely free and anyone can do it.

A few savvy webmasters have been using this technique for years to drive high-volume traffic to their websites. And they've made a fortune!

I'm talking about Ezine Articles.

There's a huge demand for Ezine Articles right now but only a handful of people are using this technique. That's why you keep seeing the same articles being published in dozens of different Ezines.

Why are Ezine Articles such a powerful promotion technique?

When you get your Article published in an Ezine,you're basically getting an enormous Ezine Ad for free. But your Article is much more powerful than an Ezine Ad.

Why?

A normal Ad is there simply because someone paid to have it placed there. But your Article is there because the Publisher thinks you have valuable information that will benefit his or her readers. In other words, you are an expert.

Who would you be more likely to buy from? Someone who paid to have an Ad inserted, or someone who is an expert and has just written an Article full ofvaluable information?

I first discovered the power of Ezine Articles in May of this year when I wrote an Article titled '10 Tips For Successful Ezine Advertising'. Two weeks later it was published in 'WebProNews' (WebProNews, May 15, 2000), which has a circulation of 500,000. I could hardly believe it - my Article being read by half a million people!

Less than 2 weeks later another of my articles ('How To Get The Most Out of Your Ezines') was published in the same Newsletter (WebProNews, May 26, 2000).

By the end of that month, traffic to my website had more than tripled. Suddenly, I was earning a very respectable income from my affiliate programs.

To fully understand the power of Ezine Articles, let's put a monetary value on them. At a rough guess, Iwould say that a well-written Ezine Article has at least twice the pulling-power of a Top Sponsor Ad.

A Top Sponsor Ad in 'WebProNews' costs $4,000 - so with those two articles of mine, I got $16,000 worth of free Ezine Advertising!

Let's compare Ezine Articles with two other, highly-rated promotion techniques: Search Engine Listings and Ezine Publishing.

A Search Engine listing is essentially a 'passive' approach to marketing. You still have to wait for people to search on your keywords. Ezine Articles are much more 'pro-active'; your articles land right in the middle of dozens or hundreds of different Ezines. With Ezine Articles you're not waiting for people to find you - you're going out there and finding them.

Let's say you publish an Ezine that has 2 or 3thousand readers. Each week, your website URL and your name are going to 2,000 to 3,000 people. Even if your subscriber-base is growing by 5% per month, basically you're reaching the same audience each issue. Butimagine you write an Article that gets published in 30 Ezines that each have a readership of 2000 people. You've now reached 60,000 people!

The possibilities with Ezine Articles are enormous.

Many people feel unable to write. You may be one of them. But the fact is, anyone can write an Ezine Article. You must have seen those 'Tips' Articles that look like a shopping list of things to do? They're very popular amongst Ezine Publishers. Every week I see half-a-dozen of them. So the fact is, if you canwrite a shopping list, you can write an Ezine Article!

At this point you may be saying to yourself: "But I'm not an expert - who would be interested in my Articles?".

The answer is: "Lots of people!".

If you've been running an online business for 6 months, or even just for 3 or 4 months, you now know many things that you didn't when you first started. Imagine if you could have had the knowledge you nowhave when you first began!

So for someone who has just ventured onto the Web, your experience and knowledge could be extremely useful. And remember - the Internet is growing so fast, there are masses of people who know much less than you do.

More than 5 million Americans joined the online world in the first three months of 2000, which averages toroughly 55,000 new users each day, 2,289 new users each hour, or 38 new users each minute!

So if you learn this technique, there's a huge marketwaiting for you.

(c) 2000, by Michael Southon

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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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11 Quick And Good Ezine Content Ideas

Writen by Alexandria K. Brown

Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.

While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, grumbling that it's publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you're in a pinch.

1. Give real-life examples. Describe a problem you've solved for a client/customer, and use that as a springboard to offer more general advice. Show your readers how you've helped customers address challenges — "case studies" if you will. This positions you as the expert in your readers" minds more than your coming out and saying so.

2. Think of three areas in which you'd like your clients to think of you as a resource. Now develop content in those areas. For example, as a professional copywriter, I really enjoy working on Web sites. To help encourage my clients and prospects to hire me for these projects, I published several articles on how to write Web copy that sells.

3. Read industry publications for ideas. Are there any hot issues in your field right now? The more controversial, the better. Don't be afraid to offer your own opinion — your readers want to know it. After all, YOU are the expert! ; )

4. Jot down 8 questions your clients have asked you in the past. You know, the ones they ask you over and over. Answer each in a short article. If you publish weekly, that's two months' worth of content, right off the bat! And if you can't think of any questions, send all your current clients/customers a quick e-mail, asking them what topics they're most interested in learning more about.

5. Learn anything neat lately from an industry conference, workshop, seminar, or insightful article? No one says you have to reinvent the wheel of information! Pass on any gems of advice you've learned elsewhere — just give them full attribution. Or give your opinion of the event or article itself — your readers will appreciate your frankness.

6. Offer a list of your top 5 or 10 tips on a certain subject. It's much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top. (If you "fire your biggest gun" last, you risk losing your audience before they get to the good stuff.)

7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.)

8. Recommend books and resources that you use, and offer full reviews on them. In one issue of my first e-zine, "AKB MarCom Tips," I featured reviews of my favorite four copywriting resource books. I then later posted them at my Web site.

9. Invite readers to write you with their own questions, and answer one in each issue. Right after their question, publish the person's name, business, e-mail, and Web site address. They'll enjoy the attention/publicity!

10. Invite readers to send in profiles. Ask them to tell you about themselves — their names, businesses, locations, and how they use the information gained in your e-zine. Feature one profile in each issue or one every few issues.

11. When all else fails, borrow an article! There are dozens of Web sites offering hundreds of articles that you can use in your e-zine. The articles are free and available for you to use immediately. The only catch is you're required to leave the entire article intact, including the author's promotional information.

Here are three places to check out for free content: Business Article Announce List — http://groups.yahoo.com/group/aabusiness Marketing Seek — http://www.marketing-seek.com World Wide Information Outlet — http://www.certificate.net/wwio/index.shtml

One last note: Keep in mind that if your e-zine's main objective is to get you more clients and customers, you should not feature other writers' articles more than once in a blue moon. Showcasing other professionals on a regular basis undermines the idea of establishing YOU as the expert in your readers' minds.

(c) 2002 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

Article Marketing Fails Because Real Buyers Arent Reading Them

Writen by Dr. Gary S. Goodman

In a companion article I mentioned my exasperation over the fact that my 575 posted articles haven't brought me any tangible results, and specifically no paying clients!

It reminds me of one of my favorite stories.

A guy in Florida loaded a freight train with oranges and sold the cargo to a fellow in Georgia. The Georgian rerouted the shipment to someone in Kansas City, who in turn, transferred ownership to a bloke in Oregon.

The Oregonian opened the cargo and saw nothing but rotten oranges.

In a huff, he phoned the person who sold them to him and demanded to know, "What's going on?"

His contact said with utter seriousness: "You misunderstood: Those oranges aren't for eating; they're for SELLING!"

I have to say the same principle applies to writing articles and then to posting them. The Ezine site will come out, because it sells ads, and inevitably, some folks will click on them.

But if you're seeking to attract your own customers or clients, you may well be disappointed.

Here's why:

The wrong folks are reading your stuff. It's probably other writers, indeed your competitors, who are trying to see what you're up to.

And while articles may elevate your rankings at search engines, you have to be sure that people are searching under the terms that are tapped into by your writing, and that these folks are buyers, as well.

Like an aspiring actor who hangs out on Hollywood Boulevard hoping to be discovered, article marketers are doing something with similar odds of success.

Wouldn't it be a lot easier, faster, and certainly more direct to call or to mail something to a highly targeted audience, one consisting of known buyers of what you're selling, and then follow through with them, one at a time?

In a word or two, isn't article marketing just a little too indirect and iffy?

Dr. Gary S. Goodman, President of http://www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone and Monitoring, Measuring & Managing Customer Service, and the audio program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations from Santa Monica to South Africa. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com

For information about coaching, consulting, training, books, videos and audios, please go to http://www.customersatisfaction.com

How To Develope Content For Your Ezine Without Having To Write Your Own Articles

Writen by Michael Tee

Do you struggle with creating content for your ezine? You think you are not good enough? Or you just don't have enough time to write quality articles? Here's some good news: You're not alone!

The simple truth is… you don't have to be an expert writer on a particular subject, or require plenty of time to write a quality articles.

It's not hard. In fact, you don't have to spend any of your time creating original or great content. You'll probably be asking me now, how is it possible?

Here's your answer,:

You can:

Use articles from free article websites

You can use articles from free ezine sites and publish them in your ezine or website, if you didn't already know. Authors submit their articles there hoping other publishers will pick them up and use it in their ezine. So, go to sites like http://www.ezinearticles.com/ or http://www.goarticles.com/, choose the article you like, and send an email to the author letting him/her know that you are going to publish their ezine. They will be more than happy to grant you permission to use their articles, and they'll probably send you more in the future.

Use articles from other publishers' ezines

If you have been subscribing to other people's ezines, you will notice that some of them have a notice at the end of the article saying you can use that article for your ezine or website, provided the resource box is intact. Try subscribing to newsletters published by experts. Their articles are really good and sometimes they do allow you to use their articles. Just send them an email requesting permission to use their articles.

Here are two really great ezines that allow you to use their articles:

Ezinequeen – http://www.ezinequeen.com/

Directory of Ezines – http://www.directoryofezines.com/

Hire someone to write articles for you

Yup, this is another way of getting quality articles. Go to forums and create a post asking if anyone is interested to write articles for a small fee. Many of them will be knocking at your door offering their services.

Two very responsive forums are:

Anthony Blake's forum – http://www.ablake.net/forum

Michael Green's forum – http://www.howtocorp.com/forum

Let your readers write your ezine

How? You can write a short note in your ezine, saying that you accept articles from readers. Many readers will be happy to contribute because it will give them (and their websites) some free publicity.

Copyright © Michael Tee

Find out how you can FULLY set up and run your own internet business within a week at http://www.ebizmodelsyoucancopy.com/

Visit E-Biz Wiz Blog for proven ideas, tips and information on starting your own Internet Business and subscribe to the 12 Day Internet Marketing Success Course. http://ebizmodelsyoucancopy.blogspot.com/

Ezine Publishing You Dont Have To Be Good To Start But You Do Have To Start To Be Good

Writen by Jeff Herring

If you are not already, did you know that you too can become an ezine publisher?

First of all, I want to share with you the first and most important thing a new ezine publisher should do.

Hang on, because this can get technical and complex. Here it comes:

Start - that's it, start.

So many would be ezine publishers become overwhelmed with the prospects of building a list and finding content that they never start.

Intimidated by others

Would be ezine publishers hear about some of the people with a list of 10,000, believe that they could never get to that amount, and so never begin.

Here's a powerful secret:

Before you have a subscriber base of 10,000, you have to have a subsriber base of 1,000. Before you have 1,000 subscribers, you have to have 100. Before you have 100, you have to have 10. And, as I hope you have guessed by now, before you have 10 you have to have... one. Start with one if you have to, even if that one is you. Just start.

Start with three subscribers, even if those 3 are your spouse and your parents. Just start.

Remember this and then go live it:

You do not have to be good to start, you do have to start to be good.

Visit Building Your Ideal Practice.com for tips and tools for building and marketing the private practice of your dreams. And if you are having trouble with notion of writing your own content for your website or newsletter, you are invited to visit The Article Empire Coach for leading edge tips and tools for writing articles that bring you prospects, publicity and profits.

The Magic Button That Earns 3546 Or More

Writen by Ron Pioneer

Ever wonder how a "guru" earns $3,546 or more just by pressing a button?

The first thing a newbie learns when landing on the Internet is that it is full of hype. Hype this. Hype that. But when you cut through the hype, there is one simple truth. If you want to make real money on the Internet, you have to build an opt-in list.

This is the simple truth the gurus understand. They are, after all, gurus. They are not wizards, nor magicians. They know that making money on the Internet is a very simple mathematical equation. A small opt-in list equals candlelight dinners in the basement rec room, savouring macaroni and cheese in front of the TV. A big, bulging opt-in list equals candlelight dinners at Chez Ritz, enjoying baked brie and filet mignon while overlooking the lake.

That's why the gurus earn so much money.

But just what is an opt-in list? Simply put, it is a list of email addresses belonging to people who have given you permission to send them messages. Anything else is spam. Make sure your list is opt-in.

What kind of lists do people opt-in to? All kinds and all topics - from grasshopper recipes to hotwiring space shuttles. But if you really want to make it work, you need to create a newsletter (probably on a topic with wider appeal than hotwiring space shuttles!).

Why? Consider Madam B. (not her real name, by the way) She sells beauty and cosmetics, and she was frustrated because so few people were signing up to receive "updates on new products". Would you sign up? Only if you have already purchased from her a few times, making you one of her few extremely loyal customers.

On the other hand, suppose you were offered the chance to sign up for a "free weekly beauty tip", which is what we advised her to do. Now she has the chance to pick up prospects who have never bought from her, who will read her weekly beauty tip, and - this is the juicy part - they will buy many of the "featured products of the week" highlighted with the weekly beauty tip.

There is a second reason you want your opt-in list to be a newsletter, not just a product announcement. The newsletter builds trust and is read. If all your subscribers see are sales pitches, their level of trust sink lower than the lost city of Atlantis. And we all buy from people we trust, not from underwater snake oil vendors.

In fact, if your emails are just sales pitches, why would anybody bother opening them? You have to build a strong relationship with your subscribers, so put as much of your own personality into it and write your text so that you speak directly to them.

If you have good quality content in your newsletter, your subscribers will open your emails, they will read them, they will buy and you will make money. Notice I said "quality", not "quantity". In the example above, it need only be a one-paragraph beauty tip. You don't have to spend all weekend composing an article as long as this. Same applies for investing tips, auto care tips, nutrition tips, evil magician tips, or whatever. Quality keeps them reading and ready to buy.

Of course, you must have a related product to promote to the list. Don't try selling motor oil to your beauty tips subscribers. They won't buy. And if they do, imagine the mess they'll expect you to clean up! Remember, the goal is to make money, not mess. The opt-in list gives you the prospects, your trust turns them into clients, and your relevant and related products turn them into paying customers.

Who can have such a list? Everybody. Your brother can. Your tenth grade teacher can. The cashier at the grocery store can. Your pet goldfish probably cannot, but YOU can.

Is it easy to build a list? You bet! Is it effortless? No. It does take time, effort, or money - or some combination of the three. For most people, it takes a lot of time and a medium amount of effort. But it can be done without breaking into a sweat.

You can cut down on both the time and money if you use paid methods to build your list. "Paid methods" generally means buying lists of names. Be VERY careful not to buy a spammy list. Do not buy lists from people who spam you with an offer of cheap email addresses, no matter how hard they swear the list is quadruple opt-in and fully targeted. That's like buying a Rolex in a dark ally from an unshaven man in a trench coat.

Oh yes. It also helps to have some knowledge and some creativity. The knowledge is something you can find at websites like http://www.affila.com . The creativity you just have to develop yourself. But it is amazing how creative most people become when armed with a little good knowledge, a big dream and a fresh cup of caffeine.

Remember that if you offer good content and promote related saleable products, you will earn money from your list. So paying for targeted subscribers can be a worthwhile deal, especially if you can sell a product with recurring commissions (a magazine subscription; a product requiring refills, such as skin cream or motor oil; a membership website; a monthly service such as webhosting; etc.) or multiple products that complement one another (making repeat customers out of your subscribers).

You will find there are many more benefits to having an opt-in list, but you have to start building it now. It does take time to build, and the longer you delay your list-building, the longer you delay your dream.

So what is that magic button a guru just presses to earn $3,546 or more? Is it his shirt button? Is it his belly button? No, it's the "send" button.

About The Author

Ron Pioneer

Learn the Secrets to Having Your Own Magic "Send" Button with our FR*EE Course: http://www.affila.com.

contact@affila.com

Why Do We Publish

Writen by Michael LaRocca

WHY DO WE DO THIS?

A major "character" in Mark Salzman's first autobiography is his father. Sometimes his father paints. But his father hates painting. He likes it when his painting is done. He likes having painted. But the act of painting itself is, in his opinion, a big pain in the backside.

Nobody reading this approaches writing like that, do they? I know I don't. Of all my experiences as an author, whacking those words down onto the paper is the best of the best. Always has been, always will be. Even though I cut most of them. I like creating.

I've quoted Hemingway before. Long periods of thinking, short periods of writing. These days, my thinking takes longer and my periods of writing are getting less frequent, but both still happen, and I still love creating something from nothing.

If it weren't for me, you would never read the words you're reading right now. Nobody else would ever write them. And they contain my thoughts. Through time and space, better than telepathy, you hear what I'm saying.

So, there's one reason to write, isn't it? The biggie, if you ask me. I write what I do because I can't NOT write it. I may be clarifying my thoughts in my own head. But, most certainly, I'm just so moved by those thoughts that I must put them on paper. They're in me and they have to get out, kinda like those critters in the ALIEN movies.

Is this the only reason to write? Because I want to zap my thoughts into your heads? I don't know. But let me change the question. Is this a reason to publish? Why not write your books and stick them in a filing cabinet like Sean Connery did in the film FINDING FORRESTER? Write it, express it, file it away. Why publish it?

(It's okay if you haven't seen this obscure little gem. I will explain all.)

In fact, there are writers who do exactly that. Some fear rejection or criticism. We hear about them whenever we pop into a writing workshop. But, I don't think there are very many of them. I have trouble picturing someone who can spend months (years?) doing something as essentially egotistical as writing a novel, but who is fundamentally lacking in any sort of self-confidence. Naw, they're thinking posterity but lack the stones to admit it.

At times I've got an inferiority complex I wouldn't dream of whacking onto your shoulders, but it was absent when I wrote my books. During the act of writing itself, you think, "My words are better than your words." You do. You feel that you must record your thoughts because they're that much better than most. That's what writing is. So, I would say that by definition the author isn't ALWAYS plagued by self-doubt.

In FINDING FORRESTER, the Sean Connery character won the Pulitzer with his first book, saw that every reviewer misunderstood him, and decided they could all get stuffed. This is a movie, a work of fiction, but I understand the attitude. I once wrote a true story, where the main character was Michael LaRocca, only to have a critic slam the main character as "unbelievable." Apparently I don't act like real people.

I could never shove all my writing in a filing cabinet, unpub- lished, and tell the establishment to get stuffed. But yep, there are stupid people in the world, and some of them review books.

So, we've identified two groups who won't be seeking publication. Hopelessly insecure and hopelessly arrogant. But, like Aristotle, I prefer moderation. You still may be wondering why I seek publi- cation. So do I. Let my exploration of this question continue.

I've hit best-seller status for two different e-publishers with three different books. Minor thrills at the time, but there's no way I could call them enough of a reward for what I put into writing.

You're an author. You know what I'm talking about. We all but kill ourselves to make our books. So, let's be blunt here. Unless you're going to throw Rowling/King/Clancy/Grisham money at me -- and you're NOT -- money isn't sufficient reason to publish.

Publishing isn't just a case of sending it to a publisher, signing a contract, and being done.

Next up is editing, which is a blast. Not at the time, perhaps. Any editor worth a damn will beat you over the head with every bad word choice you ever made. And you made hundreds! But at the end of that gauntlet, you know you are da bomb.

Seeing my cover art is almost always awesome. Yes, I did say "almost." One bad experience among seven. It happens. But, if you've worked with a publisher, you know what I mean. You log onto the Internet one morning, not fully conscious, amazed that you poured that first cup of coffee without burning off your naughty bits. You pop open an email and see cover art that almost makes your head explode. You get this big rush, thinking, "Someone understands my writing!" What you don't realize, naive little author, is that some artists don't even read the books they do the art for. But still. The art rocks your world. Feel that. I always enjoy clicking those email attachments and seeing MY book covers.

But, then comes marketing. Biggest pain in the... Well, let's just say it makes me want to not publish sometimes. So, why publish?

I've entered the EPPIES three times, and been a finalist three times. The second time one of my books was an EPPIE finalist, I made some wisecrack in an author's egroup about how "finalist" is a synonym for "loser" and was raked over the coals.

Oops!

(Maybe I annoyed entrants who weren't finalists. I'd always wondered if they existed...)

So, let's say I'm not publishing for money or awards. They sing a siren song to new authors which this jaded old bastard quit hearing long ago. I got all that out of my system in the previous millenium. So, why do I still publish? What are my rewards? Let me mention a few.

A psychologist turned English teacher formed a women's reading group at the university where we once worked together in China. Her concept was women readers, women writers. But the first book the group ever discussed was my very own RISING FROM THE ASHES, which is about Mom. My only foray into "women's literature." I couldn't attend the reading group, since I'm a guy, but my wife was there. What I learned about my book is priceless, as is knowing what those young students discussed because of my writing. Issues of such depth that I'd be proud to inspire any student, in any country, in any language, to tackle them.

I used to work on North Carolina hog farms. I enjoyed the company of some damn fine people at every one of them. Hog farming is hard work. This isn't the backyard family farm, folks, this is 13 people with 98 boars, 3500 sows, and all the babies they can make. One of my toughest coworkers was a lesbian who could break Xena in half, and my one foray into writing horror gave her nightmares.

I don't consider myself a poet, and I believe most of the reading world agrees with me. But, I have published 6 poems. There is one that a hog farm coworker insists will be read at his funeral. Don't ask me why he was planning his funeral during our lunch break because I have no idea. But, well, I guess I'm invited, in a manner of speaking.

Master Pizza, 30th Street, Tampa, Florida. A bunch of drunken Italian relatives reading one of my less-than-serious poems ALOUD between pitchers of beer. It was like a Joe Dolce moment.

I was working as a security guard in a particularly unpleasant place. This was 20 years ago, I think. A fellow guard read one of my short stories. It is, by far, the most allegorical thing I've ever written. I can't tell you how many times I've thought about throwing it out. But then, I remember Bob's words. "This is me. This is my life." Me too, old pal, and I don't care if you and I are the only two readers to have any idea what I'm talking about. {Scapegoat Bob!}

I've written some pretty heady volumes, but I've also written quite a few short works. I've heard from numerous students here in China that, "This is the first book in English I've ever finished reading." When I write, I certainly never set out to help anyone learn English. (Some of my editors may claim I never learned the language.) And, students will LIE to teachers. But I've decided that at least one was telling the truth.

When I left the US, I embarked on several journeys. Learning to live in China. Learning to love again. Taking another shot at the writer dream. And, eventually, teaching. After all that, I tried my hand at writing humor for the first time. Every time I hear my wife laugh at something I've written, I file it away as a reason to keep writing.

I've written one play in my life. I was young, and quite hooked on the album (pre-CD days) JESUS CHRIST SUPERSTAR. So, you guessed it, I tackled JC. I wrote something that nobody can read without having a powerful reaction. Readers love it or they hate it. I'm proud of that. And hey, it's only one act long. I have a short attention span.

I loaned Clint "Two Dawgs" Hill my very first book. My cousin. He took it to Durham (North Carolina) and loaned it to a bunch of hippie buddies. He asked for another, because the first one fell apart from overuse. That's why we publish. People all but fighting for the chance to read my words. And heck, the book wasn't even good yet. It's 20 years older now.

I mention all this for the jaded old bastards who have a few novels and bit of minor success under their belts. Nobody else is reading this anymore, are they?

So, maybe this is why we don't just stop when the book is written, stick it in a drawer, and uncork the champagne. Although I do hope you uncorked the champagne. This planet contains far too many people who "want to be authors" but who haven't written a book. Never have, never will. Meanwhile, you and I are sitting here knowing we had no choice. We had to write.

Why publish? Heck, why not?

Copyright 2004, Michael LaRocca

Michael LaRocca's website at http://www.chinarice.org was chosen by WRITER'S DIGEST as one of The 101 Best Websites For Writers in 2001 and 2002. His response was to throw it out and start over again because he's insane. He teaches English at a university in Hangzhou, Zhejiang Province, China, and publishes the free weekly newsletter WHO MOVED MY RICE?

Guide To Write Better Promotional Newsletters

Writen by Mihaela Lica

Definition

A newsletter is a periodically published document that informs, reminds, advices, advertises or communicates news and data on a specific topic. It can be either printed or have electronic format. Electronic newsletters are also known as Email Newsletters or eNewsletters and they are an excellent means for communicating with small to large audiences.

In short, a newsletter is an advertising instrument that provides companies with the possibility to improve their corporate identity and public perception, thus increasing sales.

How Does a Newsletter Work?

The promotional newsletters are free and should be used to motivate consumers to react to an offer made via direct mail or email.

A well-written newsletter builds trust and confidence on a company and a brand. Each article within it should answer the five basic questions – Who, What, When, Where, Why.

A promotional newsletter can increase your image with prospective and presented clients. By providing valuable info in a professional layout, the readers will recognize you as an expert in your field.

Why Should You Write A Newsletter?

- If written well, newsletters can be more far-reaching than an article or radio program.

- You are your own editor, being able to determinate the number and length of your articles, the content, what pictures you use, how many graphics.

- You can target your information and deliver quality content to the readers.

- Newsletters are thematic writings; therefore most of the information revolves around one central idea.

- Newsletters are great advertising means, and efficient reminders. As magazines, they are periodical, so you can contact your clients at regular intervals.

- The reader can keep them for future reference.

Rules to Write a Newsletter

Know Your Audience

This is probably the hardest part and also the reason why many companies hire professional PR agencies. Know your audience – this is the first and most important rule. That means knowing their interests, their comprehension of the area under discussion and their reading level.

Write for Your Audience

- Once you know what your public is interested in, don't deviate from the subject.

- You can get your ideas from personal contacts, phone calls, competition newsletters, press releases (see how many times a press release was downloaded – many Internet outlets provide such information), newspapers, television reports.

- Write clear, concise and interesting news. Keep your readers up to date.

- Include in your newsletter testimonials from some of your clients. Underline their success and your role in it.

Create a Newsletter Strategy

- Research what the market needs and plan ahead what articles you are going to write. This way you have enough time to collect ideas by talking to your clients or from other sources.

- Make a connection with your reader.

- Use a personal approach – this is how you develop a trustworthy relationship with your clients. Clients need to feel that behind a business there is a person. Write your newsletter as though it was going to one individual directly from you.

- Be self-aware and don't exaggerate when describing your business. Draw your reader into the article by using words that sell, and don't mislead your readers. Avoid telling your company provides the best services. Try instead to underline what benefits the client can get when choosing your products.

- Self-critique shows you are aware of your borders. There are always borders nobody is perfect. If you made a mistake, admit it. Don't lie to your clients.

- Humor can help you get to the heart of the reader. Yet, don't exaggerate. Use it carefully. Many people have no time for clowning around. You wouldn't like to lose the essence of your message. Sarcasm is very easy not to be taken figuratively when written on paper.

Create a Reader Friendly Layout

- Write titles and quotes that grab the reader's attention. Use the first paragraph to intrigue and excite. You have less than three seconds to convince a reader that your newsletter is worth the time, so use your chance. If you have a meaningless lead, the clients won't take their time to assimilate the information

- Use correct grammar and spelling.

- Try to avoid jargon. People are not supposed to learn the specific terms of your business just to please you. You have to write for them and not for yourself or your staff.

- Use white space or graphics and photos to break up the page. Don't exhaust your readers with too much text.

- Read the text out loud. Does it sound good? Do the sentences flow easy? Than your readers will feel the same about it.

- Have someone else to read it too. Try finding an impartial person. Accept criticism. Don't use the ones who tell you that it is great. They aren't helping you. Ask the person who finds the errors and makes suggestions.

- Publish the newsletter regularly – this is how the readers will come to expect it. Don't lose your credibility by failing to deliver.

- Be aware of copyright restrictions. When you use quotes or texts written by others, give credit to these people. Do not spam.

Pay Attention when Publishing the Newsletters

- For printed newsletters choose quality paper and good resolution photography and graphics. If possible, do it on recycled paper – help saving our environment.

- Carefully develop your team and set their tasks. If you work with designers and writers, be sure there will be harmony between image and content. You cannot display a picture of a duck when you write about a swan.

- Stick with the schedule. If your readers are waiting for the information they will be disappointed when they don't receive it when expected.

- Be consistent in the layout. Consistency is the key to building a reliable image.

- The biggest problem is not the lack of writing skills, but a lack of editorial judgment.

Can a Professional Do Better? Well, yes!

- Designers and PR consultants are familiar with the market trends and have professional knowledge.

- They have the know-how and the means to research customers' preferences in a short time, bringing relevant information.

- They are familiar with the design guidelines for newsletter usability: subscription interface, newsletter content and presentation, subscription maintenance and unsubscribe options, differentiating the newsletter from junk mail.

- They can improve newsletter usability.

- They are able to promote relevant content.

- They know how to write catching headlines.

Prior to founding Pamil Visions, Mihaela Lica served as Public Relations and Media Consultant for my-tronic GmbH, a German Company. She began her career as a freelance radio reporter in Bucharest, Romania and spent several years as a television redactor in the Romanian Ministry of Defence. Her articles were published in local newspapers and magazines ("Armonia", "Observatorul Militar", "Viata Armatei") and in international ones as well ("The Luminaries" – India). In 2002, Mihaela Lica represented Romania (the Romanian MoD) in the NATO Military Audio Visual Working Group. A Romanian native, Mihaela holds a degree in philosophy from the University of Bucharest, where she graduated with high honors The International Academy for the Study of History, Culture and Religion.

American Overdrive Lcds In Ldcs

Writen by Sam Vaknin

OverDrive - an e-commerce, software conversion and e-publishing applications leader - has just expanded an e-book technology centre by adding 200 e-book editors. This happened in Montego Bay, Jamaica - one of the less privileged spots on earth. The centre now provides a vertical e-publishing service - from manuscript editing to conversion to Quark (for POD), Adobe, and MS Reader ebook formats. Thus, it is not confined to the classic sweatshop cum production centre so common in Less Developed Countries (LDC's). It is a full fledged operation with access to cutting edge technology.

The Jamaican OverDrive is the harbinger of things to come and the outcome of a confluence of a few trends.

First, there is the insatiable appetite big publishers (such as McGraw-Hill, Random House, and Harper Collins) have developed to converting their hitherto inertial backlists into e-books. Gone are the days when e-books were perceived as merely a novel form of packaging. Publishers understood the cash potential this new distribution channel offers and the value added to stale print tomes in the conversion process. This epiphany is especially manifest in education and textbook publishing.

Then there is the maturation of industry standards, readers and audiences. Both the supply side (title lists) and the demand side (readership) have increased. Giants like Microsoft have successfully entered the fray with new e-book reader applications, clearer fonts, and massive marketing. Retailers - such as Barnes and Noble - opened their gates to e-books. A host of independent publishers make good use of the negligible-cost distribution channel that the Internet is. Competition and positioning are already fierce - a good sign.

The Internet used to be an English, affluent middle-class, white collar, male phenomenon. It has long lost these attributes. The digital divides that opened up with the early adoption of the Net by academe and business - are narrowing. Already there are more women than men users and English is the language of less than half of all web sites. The wireless Net will grant developing countries the chance to catch up.

Astute entrepreneurs are bound to take advantage of the business-friendly profile of the manpower and investment-hungry governments of some developing countries. It is not uncommon to find a mastery of English, a college degree in the sciences, readiness to work outlandish hours at a fraction of wages in Germany or the USA - all combined in one employee in these deprived countries. India has sprouted a whole industry based on these competitive endowments.

Here is how Steve Potash, OverDrive's CEO, explains his daring move in OverDrive's press release dated May 22, 2001:

"Everyone we are partnering with in the US and worldwide has been very excited and delighted by the tremendous success and quality of eBook production from OverDrive Jamaica. Jamaica has tremendous untapped talent in its young people. Jamaica is the largest English-speaking nation in the Caribbean and their educational and technical programs provide us with a wealth of quality candidates for careers in electronic publishing. We could not have had this success without the support and responsiveness of the Jamaican government and its agencies. At every stage the agencies assisted us in opening our technology centre and staffing it with trained and competent eBook professionals. OverDrive Jamaica will be pioneering many of the advances for extending books, reference materials, textbooks, literature and journals into new digital channels - and will shortly become the foremost centre for eBook automation serving both US and international markets".

Druanne Martin, OverDrive's Director of publishing services elaborates:

"With Jamaica and Cleveland, Ohio sharing the same time zone (EST), we have our US and Jamaican production teams in sync. Jamaica provides a beautiful and warm climate, literally, for us to build long-term partnerships and to invite our publishing and content clients to come and visit their books in production".

The Jamaican Minister of Industry, Commerce and Technology, the Hon. Phillip Paulwell reciprocates:

"We are proud that OverDrive has selected Jamaica to extend its leadership in eBook technology. OverDrive is benefiting from the investments Jamaica has made in developing the needed infrastructure for IT companies to locate and build skilled workforces here."

There is nothing new in outsourcing back office work (insurance claims processing, air ticket reservations, medical records maintenance) to third world countries, such as (the notable example) India. Research and Development is routinely farmed out to aspiring first world countries such as Israel and Ireland. But OverDrive's Jamaican facility is an example of something more sophisticated and more durable. Western firms are discovering the immense pools of skills, talent, innovation, and top notch scientific and other education often offered even by the poorest of nations. These multinationals entrust the locals now with more than keyboarding and responding to customer queries using fake names. The Jamaican venture is a business partnership. In a way, it is a topsy-turvy world. Digital animation is produced in India and consumed in the States. The low compensation of scientists attracts the technology and R&D arms of the likes of General Electric to Asia and Intel to Israel. In other words, there are budding signs of a reversing brain drain - from West to East.

E-publishing is at the forefront of software engineering, e-consumerism, intellectual property technologies, payment systems, conversion applications, the mobile Internet, and, basically, every important trend in network and computing and digital content. Its migration to warmer and cheaper climates may be inevitable. OverDrive sounds happy enough.

About The Author

Sam Vaknin is the author of "Malignant Self Love - Narcissism Revisited" and "After the Rain - How the West Lost the East". He is a columnist in "Central Europe Review", United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia.

His web site: http://samvak.tripod.com

Word Newsletter Templates How To Easily Create Them

Writen by Ladan Lashkari

You can use Word newsletter templates for both Word and PDF newsletters. PDF is one of the most popular newsletter formats because it is easy to read and user-friendly.

Even though plain text and HTML formats are more popular for online newsletters, some people still publish their newsletter in other formats, such as Word and PDF.

You too can create your own Word template easily and quickly. Let me explain how...

You just need Microsoft Word and an HTML template. There are many websites available on the Internet that provide lots of free newsletter templates and free website templates. You can find many great resources in search engines. Just search for "free website templates" and "newsletter templates".

After finding some free HTML templates, download those which you think would be suitable for your newsletter template. Then, open the HTML file in Microsoft Word and save it as a Word document.

That's it! You've just created a professional Word newsletter template for free! To create your every issue, you can simply open it and write your newsletter in it and then save it as a new document.

Here's a free Word template I've created using the technique I explained above.

Wish you the best of luck on starting your own newsletter!

Ladan Lashkari

About The Author: Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find free newsletter templates, creative newsletter ideas, honest reviews, and helpful resources to start your own highly profitable email marketing campaign.

Why Arent You Using Cgi

Writen by Michael Southon

The very name CGI used to send chills up my spine. For years I put it in the 'too-hard-basket'. But like most things in life, CGI is not as scary as it seems. If you have a cgi directory on your website and you know how to FTP files, chances are you can have a CGI script up and running in less than 20 minutes.

CGI (Common Gateway Interface) is not a programming language but a standard that allows visitors to interact with your website. CGI scripts can be written in a number of different languages but most are written in Perl (Practical Extraction and Reporting Language).

This article gives you details of five free CGI scripts that will do the following:

1. Mail out your Newsletter from your server 2. Track the number of times your free E-Book is

downloaded 3. Rotate banners on your website 4. Create your own auto responders 5. Allow visitors to recommend your website to friends

At the end of this article are details of where to download these 5 free scripts. But first, here are some basic guidelines on how to configure and install CGI scripts:

1. CGI programs usually come in a zip file. Unzip the file and open the README file. This document will give you instructions for configuring the program file.

2. Open the program file using a text editor such as NOTEPAD (the program file will usually have the file extension .cgi but may have other extensions such as .pl).

In most CGI programs you will have to configure the following 4 items:

(a) the path to perl

This is where the perl program resides on your server. The path will usually be:

#!/usr/bin/perl

but could be:

#!/usr/local/bin/perl

If you're unsure what your 'path to perl' is, check your web host's online 'manual' or FAQs. If you can't find it there, simply ask your web host.

(b) the path to sendmail

Most CGI programs notify you when your visitors have completed a particular action, and for that, the program needs to know where the 'sendmail' program resides on your server. The path to your UNIX sendmail program will usually be: /usr/sbin/sendmail

But it could also be something like this: /usr/lib/sendmail

Again, check the documentation on your web host's website, or simply ask your web host.

(c) the absolute path to your CGI directory

The absolute path tells the CGI program exactly where to find the file (or files) that it needs to open. Unfortunately, the absolute path to your CGI directory is not something you will be able to guess or deduce - it is completely arbitrary and depends entirely on how the system administrator at your web host has partitioned your host's hard drive.

The easiest way to find out your absolute path is to ask your web host. Another way is by using telnet - just type in pwd (print working directory) and that should give you your absolute path.

(d) Your email address

This is the address that the CGI program will use to notify you when an action has been completed.

3. Uploading

Upload the program files to your cgi-bin (or a directory off your cgi-bin) using ASCII mode. Never use BINARY mode, as this will play havoc with the line-breaks in the script.

4. Set the File Permissions using CHMOD

CHMOD (changing mode) is the term for setting security permissions on files. The README file will usually tell you the permissions that you need to set for each file. The script file will need to be set to 755. This allows the file's owner to read, write, and execute the file; anyone else can only read and execute it.

You can set the permissions using telnet, but the easiest way is to use the built-in option in your FTP program.

5. Calling the Script

Now that you've configured the script, uploaded it and set the permissions, it's time to try it out! You do this by 'calling the script' using a URL in an HTML document. This is what the URL for calling your script will normally look like:

http://www.yourdomain.com/cgi-bin/script.cgi

Again, the README file should have specific instructions on how to call the script. In addition, most CGI programs are accompanied by a web page that contains the form your visitors would use to call the script.

And now here are the details of the 5 free CGI scripts I mentioned earlier:

----------------------- Subscribe Me Lite -----------------------

Subscribe Me Lite is a program that allows prospects/customers to automatically subscribe and/or unsubscribe themselves from your mailing list. It has a built-in mass mailing form for sending out your newsletter or updates.

More Information: http://www.cgiscriptcenter.com/subscribe/index2.html

----------------------- Rob's File Tracker -----------------------

Rob's File Tracker is a perl script that counts file downloads or click-thrus to any file. Very useful if you want to know how many people are downloading your free E-Book.

More Information: http://www.robplanet.com/cgi/tracker/

----------------------- AdRotate Pro -----------------------

AdRotate Pro is an ad rotation program that's easy to setup and easy to use. Features include unlimited rotations, expiry by date, views or clicks, default ads for when all ads are expired, and customer reports.

More Information: http://www.vanbrunt.com/adrotate/

----------------------- MasterRecommend -----------------------

This script allows visitors to recommend your website to a friend by sending an email, without leaving your website. The program will also send you a copy of your visitor's message (nice to know what your visitors think about your website).

More Information: http://www.willmaster.com/master/recommend/MasterRecommendmanual.html

----------------------- Master Auto-Responder -----------------------

This is a standard auto-responder program. The script allows you to set the "From:" and "Subject:" lines for your auto-response.You can also choose to receive a copy of each email that the auto-responder receives.

More Information: http://mastercgi.com/howtoinfo/howautoresponderswork.shtml

If you need more help installing your CGI scripts, here are two excellent free tutorials:

http://spider-food.net/install-a-cgi-script.html http://www.stefan-pettersson.nu/scripts/tutorials/installcgi.html

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

Publish Articles Online Start With Your Own Ezine

Writen by Mark Barnes

So, you want to publish articles online? It's really quite simple, and it's a great way to promote yourself or your product. But where do you begin? This is actually quite simple too. I started in the online publishing business about a year and a half ago. I read about how a person could make pretty good money by selling information on the Internet, and I had some good information to share.

So, I wrote an eBook, Winning the Mortgage Game, put up a website, and I was ready to sell my book. With my product in place and my website up, I expected orders to come rolling in. It didn't happen. The problem was no one other than me and a few friends knew my website and product existed. I needed visitors to my site -- traffic, and I needed it fast. So, a little more research and a key service acquisition solved my problems. I got myself an autoresponder, an e-mail service that automatically sends e-mails, on dates that you program. It sounds more difficult than it really is.

Then, I purchased some leads, traded links with other people, started writing for ezinearticles.com and the orders started flowing. If you're not following how this works and how it relates to online articles and promotion, here's a roadmap, if you will. The autoresponder is a place for you to write articles, like this one, on any subject you desire. You load your autoresponder with as many articles as you can write, program the autoresponder to send the articles every five to seven days, and each time you add an e-mail address to your autoresponder, this person gets your first article. Then, five to seven days later, the person gets a second article and so on.

Now, each article has your website address and some small reminder about your product or service. For example, if you are a writer like I am, you might place in your article something like, to learn more about my novel, The League, visit www.sportsnovels.com. Now, as people see this time and again, eventually they will click your link and see your site. Voila, you have traffic and, hopefully, you have sales. Remember, to also place your articles here at ezinearticles.com, where other people, looking for content for their autoresponders can come and take your article. Now, your writing and your website link will be e-mailed to thousands of other people, reading other ezines. This is the best free promotion you can get. It works for me.

Mark Barnes is the author of the new novel, The League, the first work of fiction, based on fantasy football. He is also an investment real estate and home loan finance expert. Learn more about this suspense thriller at http://www.sportsnovels.com. Get his free mortgage finance course at http://www.winningthemortgagegame.com

Publishing Special Reports And Ebooks At No Cost

Writen by Debbie LaChusa

So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going. Here's a tip to help you get up and running at no cost.

The traditional route to publishing digital products is to purchase software designed specifically for creating PDFs, such as Adobe Acrobat.

But there is another option that won't cost you a dime. Use free PDF-making software available on the web.

If you don't mind seeing a few ads every time you create a PDF, I recommend using PDF995. You can download their free software at http://www.pdf995.com and use it to create PDF formats of all your ebooks and special reports, or any other files that you'd like to convert to PDF format.

Once you have installed the free software, you simply print the documents you would like to convert, and select PDF995 as the destination printer. And, voila! Your file has been converted.

Be sure to also download their PDF Edit and Signature software to take advantage of their editing and security functions. I have been using PDF995 for months and I love it. It is simple and easy to use, and best of all, it doesn't cost a dime!

(C) 2005 Debbie LaChusa

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com

The Money Is In The List

Writen by Shane Wilson

I know you have heard it before, you know, "The money is in the list." Well, nothing could be closer to the truth. If you are going to be successful with an Internet based business you need to have a mailing list, and a big one at that. Your list not only produces potential buyers for whatever it is you are selling, but it brings visitors to your site as well. Did you know that it takes the average buyer seven visits to your site before they will purchase anything? That is a lot of repeat visitors.

So I guess now you are asking, how do I build a mailing list? Well, that's the million dollar question, because when you figure it out, a million dollars is exactly what could be in store for you. There are numerous ways to build your list, but only a few work well enough to mention here.

The first place I started was through online groups. The main groups that worked for me were through Yahoo, Google and MSN. All three of these have big lists of different types of groups/niches for you to send your ad promoting your newsletter too. Best of all, these are all free to use; you just need to sign up.

Another way to acquire your own list is through list building programs. Some of the best programs I have run across are List dot com and Your lucky list. These are great "aids" to building your "own" list. Notice the emphasis on "aids" and "own". Yes the list building programs can aid you in your search, but you need people to subscribe personally to your newsletter or e-zine. People need to be interested in what you have to say and offer, this is how they subscribe to YOU and your newsletter. This brings us to our next list building tool, newsletters and e-zines.

The best way for me and what I have researched to build a list is through your own newsletter or e-zine. Having your own newsletter gives you credibility and displays an image to others that you are knowledgeable in your niche. Generally, people will respond to this, granted the content is good, and subscribe to your newsletter. To find the potential subscribers, you want to post your newsletter to article submission sites. There are numerous article directories on the net. Just go to Google and type in "Article Submission" and you'll see plenty of sites to use.

Well these are three great ways not only to build your own list but to get traffic to your site as well. Building a huge list is not going to happen overnight. Do not give up, keep pumping out your newsletter and promoting your list building programs and before you know it, you'll have a huge list as well. Take care.

Respectfully, Shane Wilson, CEO Platinum Affiliate Marketing "Success Starts Here"

Hi, my name is Shane Wilson and I own Platinum Affiliate Marketing. I started this business not just to earn an extra income but to bring honesty to the Internet marketing scene as well. If you liked what you read in my article, perhaps you would like future mailings of my refreshingly honest newsletter. Just go to http://www.platinumaffiliatemarketing.com/newsletter.htm and sign up today.

The Surefire Ways To Increase Your Ezines Readership

Writen by Julia Tang

You Have Won!

Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for the results.

100% Original

Give your subscribers content they can't read anywhere else. I'm not saying all your content has to be 100% original, but a portion of your e-zine should have original information. People will usually read information they haven't read before.

Was I Right?

Give your subscribers a quiz or a series of trivia questions. Publish the correct answers in your following issue. The people who participate will want to see if they were right.

Read All About It!

Supply news stories related to your e-zine's topic. People want current and up-to-date news. If you can be their first source, they will become loyal readers.

The Polls Are In!

Hold an interactive poll in your e-zine. Ask subscribers a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results in your next issue.

Become A Jester :)

Give your subscribers a little humor now and then. Don't be so serious, tell them a joke. If they associate your e-zine with being happy they will want to read every issue.

The Information Free-way

People love to get free stuff. Tell readers were to get free stuff online or offline. It could be software, services, sample products, e-books etc. The freebies should be related to your e-zine's topic. Keep the freebies coming and your subscribers will keep reading!

Mini-Yahoo

Tell your subscribers about Web sites related to your e-zine's topic. The web sites should be interesting and helpful. Become your readers miniature "Yahoo", you know how many readers they get.

In Our Next Issue...

Get your subscribers excited about your next issue. Tell them about upcoming articles, prize drawings, freebies etc. If they know what's in store for them, they won't want to miss reading your next issue.

---------------------------------------------------------
Julia Tang publishes "Smart Online Business Tips", a fresh
and informative newsletter dedicated to supporting people
like you. To find out the best online business opportunities,
to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
----------------------------------------------------------

Reevaluating The Purpose Of An Ezine

Writen by Dan J. Fry

With all of the push these days to publish an E-Zine as an online marketer, deciding whether to accept articles and paid advertising is becoming nothing more than a quick second thought. As E-Zines are increasingly turning into mere tools to generating sales, people are turning more to pre-written content. Are E- Zines loosing their aire of freshness as an outlet for true discussion?

I personally subscribe to numerous E-Zines just to see what others are writing about. Most simply circulate the same articles written by a chosen few without writing any original content themselves. Coming up with clean fresh ideas truly takes work, but don't you owe it to your subscribers?

Times are busy and life is rushing by. People simply do not have the time to sit and read every article, commentary, or advertisement that passes their eyes. As the commercial marketplace becomes increasingly saturated with hype after hype, people are developing a keen sense about worthwhile

I like to think of my weekly E-Zine issue as a get together with your closest friends over coffee, wine, a beer, or whatever they wish to entertain. Would you repeat the identical conversation week after week?

When just starting out with your E-Zine, your relationship with your subscribers is analogous to a first date. It is the same for authors who publish in other E-Zines or for inclusion of outside ads in your publication. Subscribers just don't know anything about you.

Why not build a relationship with your subscribers? They came to you wanting information. Don't simply give them "cut and paste". Give them you. Add freshness. Add your insight. Your humor. Your perspective. If you honestly talk to them they will listen. Your friends would. Wouldn't they?

I don't pretend for one minute that building this relationship will be easy, only fruitful. There are a few guidelines that will maximize the strength of our subcriber relationship.

  1. Be honest and let it come across in your writing sent to your subscribers.

  2. Send your online publication on a periodic basis at the same time and on the same day. This is the begining of trust. People want to know when to expect receiving correspondence from you.

  3. Give weekly updates as to what they can expect in the future issues. No surprises builds trust. Moreover if you focus on content and write captivating articles your readers will sit in anticipation of the next discussion. Tell them that the list is tentative to leave yourself a bit of flexibility.

  4. Refrain from advertisements or sales copy when building your list.

After you take time to put yourself into your E-Zine, then decide if you want to let anyone else in. Don't be tempted by the quickness of using someone else's content and profits from paid advertising. Develop first a high content electronic publication. Self satisfaction, praise, and the esteem of others will result.

About The Author

Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics, two daughters and two cats. Subscribe to his free E-Zine on home business resources at e-kinetic@GetResponse.com or by visiting his Home Based Business site.

comp@e-kinetic.com

Ezines Provide Relevant Information In Mass Distribution

Writen by Lance Winslow

Many folks who wish to stay up on information take online electronic magazines or Ezines. This strategy works well, as often the news in print magazines is hold or outdated by the end of the month. It is much easier to stay up on events when you get Ezines in your inbox. I receive online versions of many science magazines, industry trade journals and highly graphic-itized newsletters on topics of space, technology, computers, information, internet, etc. Many call themselves Ezines. Some do not. Some simply call themselves Electronic Updates, online newsletters and such. I take at least 20 government newsletters, which have lots of graphics on them.

Many online newsletters call themselves Ezines, but are really pushing the low end of the blurred line between newsletters and Ezines. Then there are the definite Ezines, which are electronic versions of print magazines and trade journals in weekly updates and they try very hard NOT to call themselves Ezines, as they wish the electronic version to re-enforce the readers loyalty to the print version. Ezines do not have a good definition; Electronic Magazine, while it is the best definition to me, seems to be lacking in the reality of the use of the word.

Nevertheless while the experts in Electronic Communication and Electronic Magazines fight over what is and what is not an Ezine, it is wise for you to check out all the Ezines available in order to get your information ahead of the pack. Consider all this in 2006.

Lance Winslow

Self Publishing At The Speed Of Thought

Writen by Jack Humphrey

Publishing, both electronic and hard copy, from articles to books, has come a long way in recent years. I used to be fascinated by anyone who had become a "real" author of a book. For that matter, anyone who had been published in a magazine or newspaper!

The whole thing seemed so validating for authors, yet getting published, so cryptic. How do you become "published?" How did you get someone to take your subject so seriously that they gave you a retainer to finish your project and then published and sold your books for you?

These and many other questions always flew around my head in the years that it took me to figure out how publishing, the traditional kind, worked. Then came the internet. Then everything changed.

And the changes today are more radical than ever before. You can completely publish your own work from the first sentence you write to the first time you flip through the pages of your book, all through the internet.

In fact, self publishing your own book is verging on common place these days. And publishing your work entirely on the web, with blogs or through a regular website is almost old hat to many people.

Some very famous people today are "bloggers." People who have a site that they constantly and instantly update with their articles and blurbs on politics and trillions of other subjects. If you don't have a blog in some circles, you are not even considered worth talking to.

If you are an aspiring writer and are mystified by traditional publishing "rules" fear not! You can take the bull by the horns and publish on the web by choosing from all kinds of software and services that suit you best.

If you want a book you wrote to be published, to hold in your hands and give to friends and family and even stock in Barnes and Noble or sell at Amazon, nothing is holding you back anymore! You can literally control the whole publishing process from start to finish yourself.

There are print on demand services that cater solely to self publishers these days. You can have a batch of books printed in runs as small as 50 books at very reasonable prices. Here is just one source of valuable self publishing information I found with a quick search engine query: http://www.bookpublisher.com/publish-your-book.cfm

There are myriad free sources of information on the web that teach you how to get your own ISBN and UPC codes so you can sell your book in major and minor bookstores anywhere in the world.

I know people who have taken their self published books and gone to #1 on Amazon with them through savvy, guerilla-style marketing campaigns that really aren't that hard to learn and master.

If you aren't into paper it is even easier to get published and become known through the internet. You no longer have to be a geek to figure it out and there and tons of resources out there to help you figure out which method of online publishing is right for you.

If you are an article writer you can become an almost overnight success just by learning how to get syndicated all over the web, possibly being picked up by a very major online or offline publisher. I know people who's entire lives have changed over night, literally, after syndicating their articles to choice publishing "clearinghouses" on the net.

Below are just a few of the hundreds of sites that can help you get started learning about publishing online and offline.

Tale Chaser Publishing is a self publishing directory and information library on various self publishing topics for people looking into getting published online or off. http://talechaserpublishing.com

EquipMint.com is an online promoter's Valhalla. Although there are many specialized marketing resources there for people to learn about marketing their websites, there are a few gems of information for self publishers including links to places that can have your work in front of every major online publisher you can imagine. http://equipmint.com

You can also find some syndication and promotion tools at Webmaster Traffic Tools. http://webmastertraffictools.com

Want to write the perfect press release for your website, blog, or book? Then take a free press release writing course at http://goodpressreleases.com.

Bottom line is: There are no more excuses for not getting your work published. With some work and research into the new technology and avenues for publishing that are available to anyone these days, you can become known in a very big way without having to pitch to major labels.

In fact, if you really do your homework, you can learn how to have the big publishers pitching YOU for deals!

Jack Humphrey is an author and marketing consultant for http://webfoxmedia.com He owns Tale Chaser Publishing at http://talechaserpublishing.com

A Newsletter Publishers Main Task Packaging Value Content

Writen by Alwyn Botha

The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience.

This might sound quick and easy, but it is not.

Publishing a quality newsletter is more than just cutting and pasting quality content into your newsletter. A quality newsletter is more than just the sum of its parts. The more the different sections in a newsletter support each other, the more benefits subscribers can get from it.

A quality newsletter makes sense out of the Internet chaos. A good newsletter editor understands the Internet big picture and is able to pick out relevant information which is packaged into one newsletter issue in a way that makes sense for its readers.

A poor quality newsletter is easily produced in less than 15 minutes of cutting and pasting quality content text. One issue of a good quality newsletter takes one day to produce - it might also select from the same content pool as the poor quality newsletter - but it takes more time in selecting the right combination of available free content for each issue.

Extremely high quality content, randomly aggregated into a newsletter makes a poor quality newsletter. Somewhat lower quality content, expertly packaged and organized make a high quality newsletter. Your editorial note (that introduces each newsletter issue), shows how much understanding and effort you put into this critically important step.

Publishing a quality newsletter is a creative process. It does not involve following three easy steps. Good editors will find this article packed with value, others will consider this article as utterly useless.

Quality newsletters gets edited by the most senior, experienced people in an organization, not on a rotational basis by anyone with some free time on their hands.

The following are some concepts that help a good newsletter editor in his or her task:

Integration: combine the value content of several experts in their fields into one newsletter issue. Each of these experts can only contribute expertise on their topics. However, when these standalone expert contributions are combined into one newsletter issue, all their contributions grow in value because it is part of a larger solution. Your newsletter subscribers can possibly get all your newsletter content easily elsewhere, but come to you because of the way you package and present it to them.

Position: by publishing a newsletter, you position yourself as the central point where they go to get quality Internet content, nicely packaged to address their exact needs.

Team: your newsletter will be more valuable if its content is produced by a team of people. This team of people consists of: guest article authors, contributors of tips, subscribers that provide questions and software products authors that ask you to review their software.

Benefits: your newsletter is only about providing benefits to its subscribers. The more value content you have the more benefits your subscribers get from you. Value content like: feature articles, guest articles, questions and answers, link to value resources, product reviews, your editorial comments, tips.

To summarize: you, as newsletter editor and publisher, use your newsletter to combine the content of your team of contributors into a logically-arranged, benefit-rich newsletter for your subscribers.

Your newsletter is benefit-rich when it is packed with useful, practical content that is directly relevant to the needs of your readers.

A newsletter is not benefit-rich only if it contains detailed, step-by-step articles.

A newsletter that helps its readers understand the bigger-picture meanings and implications of the Internet on a more philosophical level also has benefits. Such a newsletter should focus on educating its readership on how to apply their insight practically and on a daily basis to their business.

A newsletter that focus exclusively on step-by-step articles makes its readers work harder.

A newsletter that focus exclusively on philosophical, Internet bigger-picture visions make its readers think harder.

In my opinion, a combination of these approaches is best. Such a combination will make your readers work hard - smarter.

There are two main (opposite) approaches to packaging a quality content newsletter:

Your write all the content yourself ... very time-consuming.

You select and package content created by others ... the more practical and realistic approach.

Most editors choose a middle road where they contribute some original content and get the remainder of their content from other contributors.

If a good newsletter editor's main task is packaging value content, a good newsletter subscriber's task is to read, understand and ACT based on the insight the gain from this content. A good newsletter is your personalized to-do list for the week.

About The Author

Alwyn Botha, the author of this article, is also the author of a free, 10-day autoresponder course ... Your Beginner's Guide to Maximum Internet Success, available from http://www.leveragedsuccess.com

Your Ezine 13 A Formatting Checklist

Writen by Alexandria K. Brown

While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest and use it for yourself!

  1. Are all lines 65 characters or less?
    More than that and your missive may come through looking messy to many subscribers. End each line with a hard return by pressing the "enter" key.


  2. Have you made sure there's no auto-formatting, such as bolding, italics, or underlining?
    These features don't translate well in e-mail and can come out looking mighty strange on the other end. Instead, emphasize words or phrases with *asterisks,* "quotation marks," or ALL CAPS ... sparingly.


  3. Are all sections neatly separated?
    Use underscores (_____), asterisks (******), another nifty symbol ($$$$$, %%%%, @@@@), or a combination thereof (<<==>>) to help define each area and help your readers skim your issue more easily.


  4. Do all Web links include 'http://' before them?
    Some e-mail programs won't automatically hyperlink a URL in your text without this prefix. So don't take a chance — make it easy for your readers to click and link, especially to YOUR site!


  5. Do all e-mail links include "mailto:" before them?
    Same idea here: Some e-mail programs won't automatically hyperlink an e-mail address in your text without it. Be sure to leave no space between the colon and the first character of the address.


  6. Is your masthead at the very top?
    The masthead, or "nameplate," typically features your e-zine name, your name, your e-mail address, your Web address, and the correct date, volume number, and issue number. Make it the FIRST thing your readers see.


  7. Have you reminded your readers right away that this is a *subscription* publication?
    Don't let them forget that they *asked* to receive this! Something like this right under your masthead will do: "You've received this e-zine because you subscribed to it! If you wish to unsubscribe, please scroll to the end for more information."


  8. If you have a table of contents (TOC), do its listings match this issue's articles and features?
    For example, if your TOC says your second feature in this issue is an article on Web site marketing, make sure it's right!


  9. Have you included a copyright notice?
    At the end of your content, before your contact info, post '(c)' immediately followed by the year and your name or your company's name. You should know that a copyright notice does not protect your ideas — instead, it protects the way you express them.


  10. Are the correct advertisements in place?
    Keep track of all your ad swaps and purchases in one main document to make this easy to look up each time. I use an Excel spreadsheet, which works great for me.


  11. Do you give clear subscribe and unsubscribe instructions at the bottom?
    Include subscribe instructions, because your e-zine will likely get passed on to others who'd like to sign up. The unsubscribe instructions are just BECAUSE — it's plain courtesy, and the law of the land. : )


  12. Does your subject line include both the name of your e-zine and the issue topic?
    By seeing your e-zine title, your recipients will know the e-mail is not spam. And by seeing the issue topic, they will know what's in store for this issue. Example: "Sara's Cash Flow Tips: Increase Your Income Today!"


  13. Have you sent a test of the issue to yourself or an associate?
    Make sure it comes through reading well and looking great! (Check for any strange symbols that magically appear, odd breaks in the copy, inactive links, etc.) And this is a GREAT time to give it a final proofread.

(c) 2000-2003 Alexandria K. Brown. All rights reserved.

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them

Writen by Ron Pioneer

A lot of newsletter publishers spend a great deal of time wondering why they are not making money with their newsletters. Most of them expect to make so much money on getting started but they become disappointed with poor results.

The reasons are not far-fetched. They are making the biggest mistakes that can only guarantee failure.

It is important therefore for you to know what these mistakes are so that you can avoid them. One famous writer once said, 'Those who don't know the mistakes of people who have failed are condemned to repeat such mistakes'.

You will agree with me that if you keep repeating such mistakes, you will keep failing.

The first mistake is trying to promote too many affiliate programs in one issue of your newsletter. It is a very grave mistake that most newsletter publishers make. They cannot resist the temptation of making as much money as they can from affiliate programs.

This drives them into promoting too many of the affiliate products at a particular point in time, resulting in a newsletter filled with affiliate links instead of quality content.

Such newsletters are real turn-offs for subscribers. Imagine going through a newsletter that is just filled with affiliate links instead of valuable content. How would you feel? Disappointed, I believe.

Subscribers want you to guide them into making the right decisions. They know where to get some of these products themselves but they are receiving your newsletter so that they will learn more from you and receive guidance from you.

It is wrong, therefore, for you to bombard them with dozens of affiliate products in one newsletter instead of quality advice and informative content.

Affiliate products are very good and effective when they are relevant to the information you are giving to your subscribers at that point in time. They lose their value when you overuse them in a particular newsletter.

If you have a lot of products to promote to your subscribers, it is important for you to spread them out in the different issues of your newsletters. This way, your subscribers will not be inundated with them.

In promoting affiliate products to your subscribers, always remember that 'quality is better than quantity'.

The first and most over-riding reason for publishing your newsletters is not to sell anything to your subscribers but to provide quality content to them.

With this in your mind, it is necessary for you to face the task at hand of providing them with quality information, then occasionally introducing them to few products that will help them make more sense out of the information you have provided them.

Also, make sure that the products you are recommending to them are of high quality. In other words, make sure that you have used the products yourself and have been very satisfied with the results. This will make your subscribers to see you as a person recommending the product for the good of the product and not just for the profit you seek to derive from the affiliate point of view.

This brings me to the second biggest mistake that you can make as a newsletter publisher. That is, trying very hard to sell a product in your newsletters instead of preselling.

Like I have said earlier, your subscribers do not see you as a salesperson. They see you as someone who is out there to provide them with quality content that will help them make their lives better. If they needed someone to sell to them, they would have gone out there to the marketplace to search!

You should therefore avoid trying so desperately to sell to them through your newsletters. They will sense this and defiantly refuse to buy through your links.

You should know that most of your subscribers also receive other newsletters that probably do the exact same thing you are trying to do to them.

Remember too, that the product you are trying to promote also has a sales letter, which is prepared solely for the sake of selling. It will therefore be wrong of you to use your newsletter as another 'sales letter' only for your subscribers to click to the site and see another sales letter waiting for them.

This will be 'double bombardment' of sales attempt. At the end of the day this will be very counterproductive to you.

Instead, presell to them.

Preselling here means that you should spend more time telling them the benefits of the product you are recommending to them. By preselling, you are providing your subscribers with very valuable and great content that will be of extreme value to them.

This will make them to see you as a good newsletter publisher who is out to help. It will therefore make them to click through to your affiliate links with pleasure.

Many of them will know even before they click through that you are referring them to your affiliate link. But what matters is, 'how do they feel about YOU before clicking on that affiliate link?' Bingo!

The answer to this question is what will determine whether you will succeed in converting that click into a sale or not. This is because preselling is all about YOU and how your subscribers feel about YOU.

If you are able to get them to derive a lot of benefit and satisfaction from the value of your information, they will click through and BUY anything you 'recommend' (not sell) to them.

The third biggest mistake you can make is trying to use 100 methods all at once to promote your newsletter. This will result in a 'jack of all trade, master of none' syndrome.

Know that there would always be other ways of doing a particular thing. But the most important question you should keep asking yourself is, 'what are the best methods?'

So, instead of using all the 100 methods you know for promoting your newsletter, it is important for you to pick the few best ones and use them.

When it comes to newsletter promotion, I highly recommend that you should settle for the most effective methods, which include joint ventures, article writing, search engines and buying leads. By spending most of your time promoting your newsletters through these few methods, you will make more progress.

A good proverb comes to mind here, 'too many cooks spoil the broth!'

The forth biggest mistake you can make as a newsletter publisher is trying to use ineffective means of promotion like surfing for traffic, banner exchanges and posting to classifieds. Believe me, they don't work.

Most people, in fact, hate these methods. Banners, for example, have been classified by the big names in Internet marketing like Ken Envoy, as a complete waste of time and money, as far as promotion is concerned.

Also, the classified ads sites and other FFA (Free-For-All-Sites) should be 'no-go' areas for you as far as promotion is concerned. Instead, spend your limited time and money in using effective methods that are sure to work for you. You could add as many as 1000 subscribers using just one effective method at once if you do it right.

Also, make sure you don't fall for the hype offered by so many companies today. Many of them try to convince you that you can send an email to as many as 3.5 million recipients spam fr'ee for as little as $27.

Not only is it a big lie, but it is also very unproductive. You will end up getting your credibility badly battered and even getting the Merchants that you are promoting their products into trouble.

Most of such millions of email addresses were actually harvested from various sources on the Internet and other offline avenues like newspapers and magazines. This means that emailing them will result to spam because they neither know about you nor are expecting to receive any email from you.

Lastly, most newsletter publishers make the mistake of waiting until everything is right before starting off. You realize know that everything can't be right all at once.

You need to start somewhere first. God Himself did not create the whole world at once. This shows that nothing can be perfect from the scratch. You need to start, learn more along the way and continue to strive until you reach the status of a guru.

All the so-called gurus you see today started from somewhere. They were all in this same position you are today, but they had the courage to get started. You should therefore start right away on making the best out of your newsletter! You own it to yourself to start right now.

About The Author

Ron Pioneer

You can learn how to avoid the mistakes that newsletter publishers make in my website:

http://www.affila.com/

contact@affila.com

Success With Newsletters

Writen by Will Shaw

Newsletters really DO work! With just a small amount of effort on your part they will work for you, even if your marketing budget a small.

Customer orientated newsletters are a wonderful way to market your business when on a budget. You can choose to write them yourself or even hire a ghost writer to do the job for you.

One of the most important elements of a newsletter is the title. Not only the main title itself but also the title of each separate news piece. You want something catchy that will peak your customer's interest… grab their attention.

Stick to the basics. Provide important, relevant and concise information. While it is acceptable to include such content as humor pieces, trivia or even recipes at times, remember the MAIN purpose of this type of newsletter is to SELL your product or service and to INCREASE your customer base.

Newsletters do not have to be long and involved. They do not have to contain a specific number of pages. In fact, many readers prefer a newsletter that can be digested in a matter of a few minutes as opposed to one that is several pages in length. What is important is to provide a regular and informative piece.

In order to make things easier there are many companies that offer low cost newsletter management packages for businesses of all sizes. They are well worth the money when you consider the time you save when utilizing this service. Depending on the size of your newsletter (number of pages) and the number of subscribers that receive your newsletter each month, you can literally save HOURS of work with one of these packages.

Most of these budget newsletter services offer free trial periods, online tutorials and some form of live help, via either a toll-free number or live online chat option. They do their best to offer "more than the next guy" to ensure you will choose their particular service.

One example of such a service is Benchmark Email (http://www.benchmarkemail.com).
Packages start from as little as $9.95 per month. They offer a 30-day free trial, unlimited subscriber lists, unlimited email layouts and unlimited campaigns. They also offer image hosting which eliminates the need to place newsletter images on your website.

Submit your newsletter information to various no-cost online newsletter directories and you will most certainly notice an increase in subscriber numbers. NOTE: Chances are you won't receive hundreds of subscribers overnight, but you will attract readers that probably would not have found you otherwise. Let's face it, every new subscriber is a potential customer and obtaining new customers is what you are striving for!

To get started, list your newsletter on FreeEzines.net (http://www.free-ezines.net/rmanager/user.php). They do require a link back, but that is easily accomplished and well worth the effort. They have a very high search engine ranking, which translates into the possibility of a large number of new subscribers.

The POWER TO SUCCEED is within you! Go forth and write, you will not be disappointed with the results.

Will Shaw - Writer and editor of http://www.clearguides.com - for informative free information online.

Ezine Content Great Ideas For Your Ezine Content

Writen by Radhika Venkata

Your opt-in list is your first step to your success.

Publishing ezine is one of the ways to get subscribers and start your own opt-in list.

You can publish any of the following and keep your ezine fresh and interesting:

== Ezine articles
== Editor's column
== Contests
== Ads to subscribers
== Free gifts
== Discussions
== Tip of the day
== Guest column
== Interviews with successful people
== Discounts
== Your product reviews by others
== Useful resources and links etc.

Even sometimes editors search for the content for their ezines.

Here is a mailing list and follow up autoresponder software to use for your ezine sending: http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml

When you are out of ideas what to publish in your next issue, try these:

1. Write about your website, product or your service, what are the uses of your service. If you are a website designer write about mistakes that have to be avoided by a newbie.

2. Think of the questions your visitors will ask you. Then write one topic for each question. Readers might ask you how to design, manage tables and how to use SSI with tables. Think as if you are a visitor to your site and format the questions.

3. Go through the questions your prospects asked you and write about them.

4. Visit communities, message boards. Pick on going topics.

5. Put a questionare on your site. Let your visitors fill the form. Ask their opinion on something or ask them to write down what searches they made on the internet in last week. Offer free gift for filling up the form...

6. Interview business people and pioneers of certain fields and write an article on your discussion.

7. Have you read any topic recently or watched any documentary in TV that might useful to your prospects? Well... format it in to an article.

8. You can get ideas by reading others articles. If somebody wrote about how to submit to search engines then you write about how to submit to directories. You can write your own article and send it in your own ezine.

Radhika Venkata (c)

Subscribe to 'iNet Marketing Ezine' which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights! http://www.webmasters-central.com/subscribe.shtml

FREE Ecourse 30 days Solid workout to increase your online profits! http://www.ebooks-world.com/ecourse/index.shtml

Ezines What Is An Ezine

Writen by Lance Winslow

An Ezine is an Electronic Magazine that you can receive in your email inbox. That is the pure definition, although there is some debate as to what is an Ezine and what is an online newsletter. Most believe that an Ezine is a Magazine in Electronic form and those who made up the word surely believed that, but today this definition is evolving and some are arguing over what an Ezine really is?

In fact from a pure usage standpoint of those who gather their news and information and prefer this format, I would say that Ezine does not suffice and needs an upgrade of the definition. Additionally an online newsletter or update with multiple stories or information and graphics is an Ezine, I beg to differ with anyone who denies that. In fact if it is not, then you better go 70% of those out there that call them selves Ezines, because they are running away with the show and many have HUGE subscription bases in the 10s of thousands.

The definition of Ezines is evolving and attempting to limit the definition, perhaps does not serve the users or subscribers. More importantly the quality of the Ezine is at stake because of the shear numbers of new entrants into the market and the ways they attempt to differentiate themselves. This is an interesting subject and I wonder how many others have opinions or thoughts on alternative definitions out there and how many definitions maybe introduced in the future. Consider all this in 2006.

Lance Winslow

Should You Upgrade Your Ezine From Text To Html

Writen by Alexandria K. Brown

A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. They made my text e-zines look boring.

But my mind fought the idea of upgrading my own. "My readers appreciate my e-zine for its content," I told myself. "They don't need some slick design to get their attention. They just want my information, straight up. Publishing in HTML won't make a difference."

I was wrong.

Well, I was right that my readers receive my e-zine for its content. After all, that's why they subscribed — for my concise, how-to articles.

But I was mistaken that a better "presentation" wouldn't make a difference.

After much deliberation, I decided to give HTML a whirl. I had my e-zine professionally designed in HTML, featuring my logo, colors, and photo.And when I sent out my first HTML issue, I was blown away by the responses:

  • "Thank you! It's so much easier on the eyes."
  • "Your e-zine now gets my attention instantly, and makes me want to read it right away."
  • "This makes such an impact!"
  • "I get dozens of text e-zines that all look the same, and now yours stands out."

Now, I'm not saying that publishing in HTML is the answer for everyone. But you should definitely consider it. Let's take a closer look...

<< Text Versus HTML: Round One >>

First off, let's all agree that it's ridiculously easy to publish in text. That's a good thing.

If you're just beginning your e-zine and are a bit overwhelmed, text is a great place to start. You can then focus on developing great content and publishing on a regular basis, without worrying about HTML design and coding snafus.

Text also gives you complete freedom and flexibility — you can add new sections and delete others any time you feel like it, without having to redesign your entire e-zine.

But let's face it: There are hundreds of thousands of text e-zines out there that all look the same. I subscribe to 30+ text e-zines, and they all seem to lump together in my e-mail inbox.

The ones that catch my eye and make me read on — they're HTML.

<< Let's Look at the Facts >>

"Okay, okay," you say. "I know HTML e-zines look great. But do they get better results?"

I'll let these statistics answer that question:

  • HTML e-zines are read MORE OFTEN than plain text e-zines.


  • HTML e-zines have a higher CLICK-THROUGH rate. (That is, people are more likely to click on any links you provide to your site or sales offers.)


  • HTML e-zines reinforce your BRAND by carrying the same look as your Web site and other marketing materials with your logo, colors, etc.


  • HTML e-zines allow you to TRACK your readership by showing how many people on your list actually open each e-zine you send.

It's also nice if you can offer your readers a choice in what they want to receive. Why? While I got dozens of compliments and thank-yous after switching to HTML, I also got a few people asking if they could still receive my e-zine in TEXT! Go figure... ;

(c) 2003 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

Internet Marketing Newsletters Are Important For Online Affiliates

Writen by Jonathan Kraft

There's an old adage that asks, "How do you get to Carnegie Hall?" The answer is of course, "practice, practice, practice."

Honing and sharpening your skills is always an important step in any field. Perhaps nowhere is this more true than in the realm of online marketing.

Content is always king

Getting your information on the page in a format that is easy to read and easy to understand will help you dramatically. There are lots of people who believe that marketing their product using flashy colors and sharp graphics will create the free online traffic and revenue streams that they want. But it's not true.

Get worded content on your page, include the keywords that the page is optimized for. When you do this, you will be guaranteed at least some traffic. Beyond that, you will want to learn from valuable sources of marketing information.

What kinds of information?

The three online newsletters that follow are filled with information that anyone venturing into the field of Internet Marketing should plan on reading on a daily/weekly basis.

· HighRankings Newsletter

Jill Whalen is my hero. She is an internet marketing genius, who has been at the Internet marketing game for a long time. Her understanding of what's going on online, her connections to the people that are inside the loop, and her no nonsense approach to providing people with good content really make her weekly newsletter an Internet marketing paradise.

· SiteProNews Newsletter

The SiteProNews newsletter touts itself as the Net's foremost Webmaster ezine. This may or may not be true, but this daily online/enewsletter is jam packed with tools, tips, and tricks for you to improve your web presence and help yourself have online marketing success. They also offer SEO-News, which is a weekly ezine for do-it-yourself website optimizers.

· SearchEngineWatch Newsletter

Danny Sullivan knows what's up when it comes to search. Looking for a polk-a-dotted, shiny, margarita-flavored, scratch-'n'-sniff sticker? Well Danny Sullivan's newsletter will teach you how to use the latest Internet tools to find out if it exists online (or in the real world for that matter). How can these tools help you when you're marketing online? It's quite simple really. By using the search tools, you can get a better feel of the obscure and popular items people are looking for, what tools are being used to find them, and how you can place yourself in the middle.

There are, of course, other newsletters. Many of these will help you begin your online marketing efforts, but these three are the ones most beneficial to overall success and income producing efforts within the online marketing industry.

Make it a habit to read these newsletters on a daily or weekly basis, put the principles into action, and you can't help but have success with your Internet marketing efforts.

Jonathan Kraft has been an online marketer for many years and helps others with affiliate programs at http://www.affiliateadvice.us Most recently, he has helped people find the best phone and calling card affiliate programs at http://www.affiliateadvice.us/phone-calling-card-affiliate-programs.html

Convert Your Newsletters Into Immediate Cash

Writen by Roger C. Parker

One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. Each issue can also generate immediate sales!

Simply combine the educational content of your newsletter with a monthly promotion described in the covering e-mail or on the page of your website where readers can download each issue. Once you have engaged your reader's interest, offer them an engaging next step that accelerates their interest and encourages them to buy right now.

Here are some tried-and-proven ways:

• Teleconferences. One of the easiest, least expensive, and most powerful ways for you to monetize—or convert your newsletter into profits—is to invite readers to a free teleconference where you provide additional information and invite them to discuss the topic and ask questions. Costs are negligible. Use e-mail autoresponders to deliver the phone number and a special PIN (personal identification number) plus last-minute reminders.

• Special report. Offer an in-depth treatment of the topic covered in your newsletter. You can either sell it or offer it for free, upon e-mail request. You can also deliver additional information on unlinked web site pages or via e-mail.

• Promotions. When appropriate, offer special pricing or terms on products or services associated with the topic of your newsletter.

• Event marketing. Offer free demonstrations or seminars in your store, an office, or a hotel meeting room. Or, offer a free 30-minute introductory meeting or telephone consultation.

Here's how to maximize response:

• Encourage e-mail registration. This creates a list of prospects interested in particular topics for later follow-up.

• Focus. Separate the educational content of your newsletter from the promotional message in the e-mail announcing each new issue or on the page of your website where your newsletter can be read or downloaded. Never put time-sensitive information in your newsletter!

• Separate the why's" from "how's." Emphasize problems, solutions, and benefits in your newsletter. Limit the details of your solution to your follow-up information and events. Keep your newsletters short.

• Add urgency. Schedule your call to action event immediately after you distribute your newsletter. Encourage early registration by emphasizing limited teleconference capacity, limited quantities, or place a time limit on promotions.

• Vary your call to action. Don't follow the same call to action each month. Vary teleconferences, special reports, promotions and free consultations.

• Follow-up. Thank those who attend events or requested more information.

• Track your results. Note which topics and calls to action result in the most sales. Repeat your winners.

Success requires planning. Start by creating a 12-month Editorial Calendar describing the topics you are going to discuss in each of the upcoming issues of your newsletter.

Then, choose the type of call to action, or promotion, most appropriate for each month's topic. As you review each issue in your editorial calendar, ask yourself: "What's the best way to leverage my market's interest in this topic?" It takes time to put together a successful promotion or prepare special reports and teleconferences. But, if your call to action projects a last-minute or amateurish image, you'll be wasting the momentum your newsletter has generated.

• On-going process, not isolated event. Success requires an on-going series of newsletters and related promotions. Use your 12-month editorial calendar to schedule your efforts on several newsletter issues and promotions each month.

• Encourage pass-alongs. Invite recipients to share your e-mails and newsletters.

• Be specific. Describe the specific action you want the recipient of your message to take. Summarize important details.

Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit http://www.OnePageNewsletters.com for your three free reports.

The Nittygritty Behind Article Submissions

Writen by Dirk Wagner

Due to the fast-rising popularity of home-based businesses among tech-savvy entrepreneurs who opts to have the luxury of time while earning fast cash without much trickle of a sweat, a lot of these people have turned to the internet in order to launch such lucrative businesses geared towards offering various types of products and services for so many potential clients around the globe. A popular way to get your website notice (as well as get your business running) is to come up with articles that will not only cater to your desired clientele but also help generate traffic for your site. The where and how of article submissions start with whichever website you choose to post your articles on.

There are actually various websites in the internet today offering tech-savvy entrepreneurs with their article submissions, it just depends on you which of these available free content sites you'll use for your article submissions. There are actually a lot of good services that they're offering for your article submissions, aside from giving you free service, they'll also give you the convenience of "just sit back, relax and wait for the traffic to start pouring into your website."

To help get you started with this innovative business venture, just log onto the internet, just go to your favorite search engine, whether it be Yahoo, Googlle, MSN or what-have-you and just type the keywords "submit free content" and start choosing from the various options that are available to you. It really is pretty easy to land on such websites, they pretty much abound in the internet.

Still, you might wonder, "What do these free content sites actually do?" and "How will I benefit from them? Well, it really is as simple as pie, in order for you to to promote your website, try to focus on what your websites all about, the various products and services that you're offering to your potential clients and then create well-written and highly-informative articles about them, these article submissions really need not be bordering on the technical kind, always remember that a lot of internet users aren't high on the technical stuff, they want something that they'll be able to read fully (not bore them to death) as well as understand them clearly (you do want to send them the correct message about your website right?) . After doing this, sign-up with whichever free content site of your choice, where they'll provide links to your website and a brief bio so that other people will know about you and your website in case certain keywords match to those that you've put into your article submissions. It really is pretty much, a convenient way of advertising your website, with more article submissions, the higher your chances are at generating bigger traffic for your website. Because through your article submissions, you'll get numerous links that'll help your website take flight and hopefully become a chosen favorite among interne users.

It may be a tedious job to update and improve on your article submissions (especially if you're not much of a writer) but it is definitely worth the couple of hours that you'll probably devote on it, with more articles on your website, the more traffic it'll surely generate thus providing you with more and more incentives. It really is a matter of patience and your willingness to write.

Dirk Wagner is the CEO of http://www.internetmarketingoasis.com a powerful resource for needed marketing tools and creator of the #1 IMO Marketing Toolbar. He also is the publisher of a free home business online course at http://www.team4success.biz.

Ezine Advertising It Sounds Simple Enough

Writen by Mike Lapenna

Ezine advertising compared to many conventional offline/online forms is still one of the most inexpensive costs per word methods of reaching your desired audience. But is it as easy as it may meet the eye?

To the uninitiated, there are a lot of key trigger points to understand if one wants success with their campaigns as opposed to flushing money down the toilet. I have learned many of these the hard way while quite a few lessons were also spared me courtesy of some good hearted mentors and peers.

One great aspect of ezine advertising is that it is a proactive advertising medium which means you can go straight to your prospective customers whenever you wish to reach them. You don't have to depend on someone finding you as you do with search engines.

However, with spam on the increase-and the upsurge in spam filters to block them- ezines face an increasingly difficult challenge in getting their message through. Even though requested by the reader and featuring content that the reader wants, delivery rates are still a challenge.

With that being said, here are some very important factors to consider and master before one submits their ezine ad.

The subject line is so crucial. If it is not catchy,suggestive of spam and too hyped-you could have the greatest salescopy on earth inside-it still won't get opened. A couple of key suggestions: ask a question that can only be answered by clicking on your link and use dangling sentences.

Interview the publisher-preferably by phone but certainly by email-before you place your ad. There are essential pieces of info to know or you may be soon parted with your money.

I should point out, at this juncture, that there are basically 3 different types of ezine ads. The solo ad (feature ad) is a stand alone mailing that goes out usually 1-3 x a week. Sponsor ads,top or bottom, rank next then we finish off with small,regular classified ads which can number several per ezine issue.

Here goes our interview with the ezine publisher:

How many mailings a week? This is very important for fans of solo ads. The desired answer is no more than TWO otherwise the subscribers are getting bombarded and they will not even open it.

How many new subscribes do you get in a month? You want to know if this is a progressive ezine staying fresh and on the move up each month.

Does the owner have testimonials or references about their ad offers? This goes a long way in indicating whether others have had success, perhaps with similar content and/or product in reaching their targeted audience.

Do they have an archive of past issues? You want to see their content. Would you read it? If you wouldn't be caught dead reading it,then why would your customers?

How many ads in each ezine? This is especially key for those opting for the smallers ads then a solo. Fewer ads means more attention to yours.

How fast will the ad go out? Good ezines have a waiting list. This is always a big clue. A good timeline is 2 weeks to a month and a poor timeline is less than 5 days .

Make sure you subscribe to each ezine you advertise in so that you are guaranteed receiving a copy of your ad. Some will do this for you in advance but many don't.

Make sure you track your ads. Test! Test ! Test !

Do they provide personalization in the subject line and body? This can go a long way in translating to sales conversions.

Will you place my ad in HTML (clickable links) ? This can make a big difference in the attractiveness of the ad's look and result in a lot more views. Perhaps some of your content is only viewable in HTML. You need to know.

Keep in touch with the ezine owner. Many include a second run but if they don't; just be creative and ask for a free solo ad run. Tell them you will track it and if it does well-you and your people will be back. It costs them nothing to do this.

Get an endorsement whenever possible. You will only get if you ask! The publisher has established a bond of trust with his/her readers and their endorsement is like gold. If they are willing -you pay nothing upfront but agree on a split of the net sales profits- that come in off of that ad.This is the "JV" (Joint Venture) of ezines and it can realize extremely lucrative dividends.

Write a testimonial with a sig file or link and send it to the ezine owner. Sign your name with your domain. This is powerful and free advertising all rolled into one !

Remember, this mode of advertising can be a lot of fun and one of the least expensive ways to get your message out there but you still need to tread carefully or you will see very little fruit for your dollar and time invested.

Copyright 2006 New World Opportunities Inc.

Mike La Penna is a offline/online marketer with extensive experience in both the telemarketing and direct sales industries before foraying into network and internet marketing with the advent of the world wide web in the early 90's.He loves assisting others in their marketing projects. He can be reached at rumrunner40@usa.com. http://www.autopilot247cashflow.com

Who Should Offer An Ezine

Writen by Judy Cullins

If you are a professional, consultant, coach, speaker, seminar leader, author or small business person, you need to develop and offer one of the most powerful Online marketing tools around-the eNewsletter, otherwise known as the ezine.

Your ezine's purpose is two-fold:

1 -  It should give your clients and potential product buyers something that benefits them-tips, feature articles, resources and special offers. Subscribers want information and they love a bargain. Your ezine will offer all former clients, present ones, and potential ones particular how-tos and other useful information. In turn, your subscribers will become your loyal supporters.

2 - Because of your generous sharing with your subscribers, they will support you in turn, by forwarding the ezine to their associates, thereby helping you sign up new subscribers. They will also buy your books, attend your seminars and check out your other services. The more targeted your subscribers, the more chance you have of selling your products and services.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Covering All The Bases How To Make Sure Your Newsletter Gets Opened And Read

Writen by Roger C. Parker

It's not enough to prepare and distribute a monthly newsletter, one that offers information of genuine value to your market. You also have to make sure your newsletter gets opened and read! Covering letters provide reasons for recipients to open, download and read your newsletter each month.

Covering letters are 'advertisements' for each issue of your newsletter. In today's time-starved environment, you have to provide good, solid reasons for recipients to stop what they're doing and invest time reading your newsletter.

You should devote as much care to preparing your covering letters as you devote to the newsletters themselves.

Covering letters provide a bridge, between the recipient's self-interest and the contents of your newsletters. Covering letters should describe how recipients will benefit from reading the current issue of your newsletter. Otherwise, your newsletter may go unread.

There are two types of covering letters: those distributed by email and those mailed in envelopes along with printed copies of your newsletter. Both types should begin with a 'sales pitch.'

--Email covering letters. Use the subject line of text or HTML covering letters to encourage recipients to read attached copies or direct recipients to your web site where they can download the latest issue.

--Mailed covering letters. Include a 'teaser' on the outside of the envelope containing your newsletter and covering letter. Like the subject line of an email, the teaser should promise the benefits described in the covering letter and delivered in your newsletter.

Successful covering letters contain four essential elements:

1. Engagement – Engage recipients by showing familiarity with their problems and goals. Make it obvious that you understand their problems and can help solve them. A subject line or envelope teaser like: 'June, 2004 Newsletter' fails to provide recipients with a reason to read on.

'June Newsletter: Cutting Employee Absenteeism' does a better job of promoting newsletter content and encouraging readership.

The headline and first paragraphs of the email or covering letter should continue to engage by describing, in increasing detail, the benefits recipients will gain from reading your newsletter:

- What problems does the current issue address and solve?

- What goals will the current issue help your readers achieve?

2. Proof – Next, use the covering letter to prove the value of reading your newsletter:

- Case studies – Summarize case studies mentioned in your newsletter.

- Procedures – If your newsletter shows how to do a task, list the number of steps or describe one step in detail.

Whenever possible, include testimonials from individuals or clients who have successfully benefited from the ideas described in the current issue.

3. Next step – Show how to access your newsletter by:

- Opening the email attachment

- Downloading the newsletter from your website. (Make sure recipients can easily locate the specific page.)

- Clicking a link, but also include a URL in case the link doesn't work.

4. Promotion – Encourage recipients to pass along your newsletter to associates and friends who might benefit from its content. Planting the 'sharing seed' each month can play a big role in increasing the size of your opt-in mailing list.

Before distributing, review your newsletter after completing your covering letter. Ask yourself:

- Headline: Does the headline develop the promise made in the letter?

- Content: Does my newsletter actually deliver the promised benefits?

Edit and rewrite your newsletter until you can answer 'yes' to both questions. And then use your covering letter to persuade recipients to open and read your newsletter.

Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit http://www.OnePageNewsletters.com for your three free reports.

How To Make Your Subscribers Stick To You Like Super Glue

Writen by David McCammon

One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining. This slows down the overall growth rate.

This can make the whole process of list building frustrating. For this reason many list builders get into a pattern of starting and quitting which can further slow down the overall list building process.

Unfortunately most of the strategies for list building suffer from a negative quality. The conventional wisdom still has Internet marketers using ebooks, software, e-courses, auto responder series and such to build and keep their lists.

The problem is that at least as far as building and keeping mailing lists ebooks and software have become practically worthless. Even the highest quality most information packed ebook has very little value.

Many marketers don't want to hear this but it is absolutely true. First, the information that it gives you is almost always something that we've heard or read before.

How many different ways can an author repeat the same things. How many times have you heard that it is important to build lists for instance? Or to collect email addresses before sending prospects to your affiliate page?

What about writing articles for free traffic or tracking your ads so you know what works and what doesn't? Most secrets are not really secret anymore so ebooks tend to be just reworded and recycled information.

Secondly, once the ebook has been read or e-course is finished what's to keep your subscriber from un-subscribing? You have to constantly try to keep the subscribers interest. This is very hard to do because we are constantly bombarded with more and more information from different sources.

In looking back over time at which newsletters or lists that I stay subscribed to I find a common characteristic in about 75% or more of them. That common theme is an association with password protected sites.

This can be password access to a directory or a download site. It can be access to special software that I use while logged in. Sometimes the password is changed monthly so that I will remain on the list but not always.

Right now I belong to a couple of websites that are regularly upgraded with free downloadable ebooks and software. I belong to a password protected ezine directory that is regularly upgraded.

I also belong to password protected sites that offer everything from free ad trackers and banner rotators to free scripts and clickbank storefronts. It is unlikely that I'll be unsubscribing from these associated lists/sites anytime soon.

When you give subscribers something that is continually useful. Something that they really want, you don't have to worry about keeping them. They keep YOU!

For instance most internet marketers are familiar with clickbank. I joined a free membership site that offers among other things a free clickbank portal. All I do is enter my clickbank username and I can sell thousands of clickbanks products from one url.

Why would I unsubscribe from this list? Other companies charge $30 to $90 for this type of storefront.

Here's the key. Give your subscribers access to something that others are making them pay for. Give them for free what they would be willing to pay for.

Do this and they will get to know and trust you. And they'll buy from you. This trust takes a little time no matter what some sales letter might say to the contrary.

Take the time to build trusting relationships and you'll do very well. This has ALWAYS been true in business and Internet marketing is no different.

(c) 2004 by David McCammon

About The Author

David McCammon has been marketing successfully for more that 20 years. He has taught hundreds how to work at home AND have fun at the same time. Get the tools and the day to day strategy to make Money the FUN WAY: http://www.freetrainingcenter.com/vs.html

aceking@sbcglobal.net

Discover How Easy It Is To Promote Your Affiliate Program By Advertising In Ezines

Writen by Buddy Clark

One of the best ways to promote an affiliate program is to place ads in a suitable ezine publication. With this method the sky's the limit, although there is a cost to it, you can start small until you start making profits.

Here's how it works:

An Ezine is simply an electronic magazine / newsletter that focuses on a specific topic. e.g health, employment, internet marketing, home business etc. All of the subscribers to the Ezine will have opted-in … this means they have agreed / requested to receive the Ezine.

The list of subscribers is a very valuable resource for the owner who publishes the Ezine. They can promote their own products or accept paid ads from anyone looking to promote products that would be of interest to the subscribers.

There are generally 5 types of ads:

* Solo Ads – Only ad in the publication and the most expensive

* Top Placement Ads – Very effective and good value for money

* Middle Placement Ads – Cheaper than Top but less effective

* Bottom Placement Ads – Cheaper than Middle but less effective

* Classified Ads – Multiple ads together … cheapest but least effective

With the exception of solo ads, the format is usually 4-5 lines of no more than 60 characters per line. The number of subscribers can vary from a low of 500 to upwards of 300,000.

The cost of placing an advert is influenced by:

* Size of the list

* Type of ad

* Quality / reputation of the list

* Category of the Ezine e.g. internet marketing

To find suitable Ezine publications for "home business" you can do a Google search with criteria similar to "home business ezine advertising rates". I sometimes use a service called Resource-a-day for placing internet marketing ads. They have a circulation of over 72,000 subscribers and charge about $50 for a top placement ad. They often offer discounts if you book in bulk … the last one I can recall was 5 top placements for $100 (60% discount!).

It can be very time consuming to research and find suitable Ezines … I subscribe to Directory of Ezines who offer a very useful service. You can search their directory to find exactly the right Ezine to suit your needs. The annual subscription fee is currently $67 and is well worth the money, if you can afford it. (They also include a number of very good bonus products)

Once you have chosen the Ezine you are going to advertise in, the next step is to compose your ad. You should experiment and make changes to the text and see what works best for you. It's very important to test different ad formats and also placement in different Ezines to see what works best for you.

Start small while you are still testing and until you can see that you are making a profit from your Ezine ad campaigns. If you can get this method working for you, it is a great way to start making good profits quickly.

The first thing you need to do is get some help in the form of step by step instructions and coaching videos designed specifically for newbies.

If you are a newbie struggling to make sense of internet marketing and want to find out more about affiliate marketing and how anyone can now make profits from selling info products, Internet Business Buddy provides you with all the help you need. For a limited promotional period you can get a free copy of his life changing system (reports and video tutorials). Click here to get yours now!

The Sticky Issue Of Ezine Schedules

Writen by Alexandria K. Brown

While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it!

It's smart to tame the schedule beast right from the start. Here are a few tips to help you.

  1. Realistically consider how much time you want to spend on your e-zine.

    For your beginning stages, plan on at least five hours to develop each issue if you're developing your own content. This includes time for researching, writing, formatting, proofreading, and publishing. And this estimate is for an e-zine featuring only one article. If you're going to feature more than one article, plan on making more time, or publish articles by guest authors.


  2. Start with a conservative schedule.

    When you're planning your e-zine, you'll probably be so excited and brimming with ideas that you want to publish as frequently as possible. Stop! Your enthusiasm is admirable, but start off monthly for now. You can always increase the frequency later, when you're sure you can handle it.

    I excitedly began my first e-zine several years ago as a weekly gig, then immediately dropped back to monthly once I caught myself moaning and groaning whenever I was scheduled to write it. Now that I have support staff, I've increased my schedule to biweekly (every two weeks).


  3. Even if you can stand it, don't publish daily.

    Yep, that's right. You want to be on your prospects' minds, but not in their faces every day. We all get SO much e-mail as it is! Even if you write a phenomenal missive, it's best to leave your readers wanting a bit more.

    I was recently on the list of a very good daily e-zine, but I just couldn't keep up with reading it every day. I felt extremely guilty watching the issues build up unread in my e-mail inbox, so I finally canceled my subscription. If you want your e-zine to be joyfully anticipated and well read, I recommend publishing no more than once or twice a week.


  4. Pick the best day for your readers ... and you

    Many sales experts say that people are most receptive to hearing from marketers on Tuesdays. So why not have your e-zine arrive in your readers' e-mail inboxes then? Other good days are Wednesdays and Thursdays, according to other sales pros. However, I ignore all this and publish on Fridays, simply because it's my favorite day. ; )


  5. Once you've set your schedule, stick to it!

    Setting a schedule suggests to your readers that you're organized and can meet deadlines. No matter how busy you are, sending out your e-zine at random looks flaky and unprofessional.

    Now, we're all human and take vacations, get sick, and get plain busy. So what do you do when you just CAN'T get that new issue out? Do a rerun. Choose a past issue from more than six months ago that you got great feedback on. Republish it with a little intro that says something like, "Hey folks, right now I'm sipping drinks on the beach in Bali, so by popular request, here's a rerun of one of our best articles. We'll be back next week with fresh, insightful content!" Of course, only say something like that if you are actually on vacation — people do understand that you take time off.

    Otherwise, never share that you're behind schedule or too busy to write your next issue — that would tell your readers that they come last on your list. If you must, stretch the truth a bit, and say you're at a conference, traveling, etc.


  6. Try to have one or two issues completed in advance that can be sent out at a moment's notice.

    This is great for those times when an emergency strikes or you're too swamped to write a new issue. The next time you get a few ideas at once (and don't they seem to come in multiples?), get psyched up and whip out a few at once. You can always edit them later — just get the ideas out of your head and onto your screen.

    (E-zine Queen Secret Tip: Need a little extra inspiration? Try whipping up a fresh margarita — works for me, every time! Just be sure to do an extra proofread later on. ; ))


  7. For a low-maintenance e-zine, tip well!

    Who says you need to write in-depth articles? Everyone's time is short, so readers LOVE quick tips. Tips are easy to put together when you're close to deadline, also meaning you'll be more likely to stay on schedule. So if you're tight on time, publish simple monthly or weekly tips instead of detailed articles.

(c) 2000-2003 Alexandria K. Brown. All rights reserved.

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

6 Reasons You Must Submit Articles To Ezines

Writen by Anik Singal

Writing articles to promote your website is, hands-down, one of the best ways to get targeted traffic to your website. The best part is that this strategy builds itself over long-term.

One article you write today will continue to get you business for years and years!

Now, most people know that they need to submit that article to directories (or if you did not, you know it now). However, too many marketers miss the biggest golden nugget of them all!

Ezine publishers!

Others who publish newsletters NEED your content and are looking for it. They are looking for good material for their readers. This means that your article could get featured in a huge newsletter! Imagine having a newsletter of 50,000 subscribers or even more feature your article…

Can you imagine the kind of traffic that would bring you!

Besides the traffic generation, here are 6 critical reasons you need to start submitting to Ezines immediately if you really want to build your internet business.

1. You'll brand your web site, business and yourself by submitting articles to E-zines. This is done through the resource box that is added at the end of your article - this resource box allows you to have a biography of yourself and a link back to your website.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition. The more credibility you get, the more joint ventures and affiliates you can recruit to sell your products.

3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure. This will also help other websites find your article to re-publish.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe. This can be great if their website is search engine optimized and your article starts to come up for good keywords!

5. It is possible that other e-zine publishers will publish your articles in their free e-books. Once your article is known as a re-printable article, it can start ending up everywhere!

6. Are you thinking about launching a second facet to your business of consulting? Consulting is a great way to add extra income to your online ventures. When you have your articles being spread around the internet, your credibility is huge and getting great consulting clients is easy.

These are all the benefits just from submitting articles to publishers. If you can combine that strategy with submitting your articles to article directories as well, then your articles will go much further!

The benefit of submitting to directories is that the publishers come find YOU. You don't even have to beg them or "bother" them to publish your article.

Most publishers are actively looking for material for their newsletter, when they like what you write - most will contact you to let you know that they are about to publish your article.

This is the best time to reply to them and send them more of the previous articles you have written. It is not unlikely at all to have the same publisher feature you as an author multiple times a month!

So, if you have not started using articles yet - get to it! They are one of the best ways to build short-term AND long-term traffic to your websites.

Copyright 2005 Kurma Group

Putting The You In Your Ezine

Writen by Alexandria K. Brown

I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more than others.

What do the ones I love have in common?

They feel like they come from a REAL person. These publishers put some heart-and-soul into their e-zines. They share information about themselves. And because I feel like I know them personally, I'm more likely to buy from them at some point.

I can also share with you that once I began sharing a bit about ME in my e-zine, my response rates increased dramatically. More readers wrote me back, more clicked on my links, and more bought my products and services.

So, how can YOU put more you in your e-zine? Very easily. Here are a few ideas to get you started.

What's Going on With YOU?

Quick: Think of three things going on in your life right now that you could share with your readers. Have you won an award? Were you mentioned in a national newspaper? Did you pull a hamstring doing Tae Bo? Are you teary-eyed because your daughter's wedding is right around the corner? These are all events your readers can relate to and will appreciate you sharing.

One e-zine I used to get a real chuckle out of was Dave Balch's "Big Bucks in a Bathrobe." (Unfortunately, his business has changed so he no longer publishes it.) In each issue, Dave not only shared useful information on running a profitable business, but also hysterical stories about "life on the ranch." Dave and his wife own many animals, including horses, dogs, and "the parrot that just won't die." Whenever I saw Dave's e-zine in my mailbox, I read it right away because I knew it would brighten my mood.

Reach Out for Help

Have a question you'd like answered? Why not ask your readers for help? Example: I recently began shopping around for a convertible, and I mentioned it in my e-zine a few weeks ago. To help me with my decision, I asked my readers who owned convertibles to share their experiences with me.

You wouldn't believe how many people wrote me back, telling me about their own cars, how much they love them, and what new convertibles they recommend! I was delighted with the response.

Readers also love quick polls that allow them to give you their opinion. For a fun survey mechanism, try www.SurveyMonkey.com.

Give Us the Picture

Photos help your visitors and your e-zine readers feel closer to you instantly -- it's as if they know you better than before.

In one issue I mentioned to my readers that I had a new headshot taken and would love their opinion of it. Hundreds of people clicked through to see the photo, and many of them wrote me to say they thought it was great!

Unless you're ugly as a toad, a decent photo will only help your business. If you publish an HTML e-zine, put your photo in your top banner if you have room.

Also don't be afraid of sharing photos of your family, pets, business associates, etc. You'll be surprised how often your readers will click-through to see them. Example: "Click here to see me in action at my first swing dancing competition!"

Don't Be Afraid to Have Opinions

Real people have real opinions. So voice yours, and people will perk up. I've found that my readers often respond best when they're provoked and encouraged to see things in a new light.

If some don't agree with you (and some won't), their response can lead to a brand new discussion or article topic. Remember, if someone takes the time to write you back to disagree with anything you've said, be happy. It means they're actually reading your e-zine!

Where, and How Much?

A great place to put this personal information is at the beginning of your e-zine in an "editor's note" or "welcome message." This welcomes the reader with a warm greeting from you and is the perfect spot to share these positive, personal tidbits.

Once you get the hang of giving more YOU to your readers, you'll come to enjoy the art of sharing and the increased reader-interaction it brings. Just make sure that it doesn't take over your e-zine. The bulk of your content should still be your main article, list of tips, etc. Think of your personal information as the introduction that leads up to the main event!

(c) 2003-2004 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

How To Earn From Your Ezine

Writen by Mark Flavin

So you have hundreds, if not thousands, of subscribers who have signed up for your online newsletter. You send out copies of your eZine quite regularly, and it takes so much of your time to come up with valuable content for your subscribers to consume. You must be wondering…

How could I earn from all these efforts?

Indeed, eZines as marketing tools were not invented for gratuitous labor. You can earn – a lot of profit at that – from publishing your own eZine and building your subscriber base. How? Let us enumerate 10 ways by which you could earn from your eZine.

1. Sell products. Your mailing list would enable you to follow up on your subscribers to warm them up for your offers. You could try to win their trust by establishing regular contact, and eventually selling them your products.

2. Sell your affiliate products. You don't need your own products to be able to sell anything to your subscribers. You could enroll in any of the countless affiliate programs on the internet. You'd be entitled to a commission every time you'd refer a subscriber of yours to purchase a product from the affiliate merchant.

3. Sell solo ads. You could allow another internet marketer to promote his or her products on your eZine by giving him or her a space in one of your issues where he or she could talk about his or her offers. Of course, you'd be doing this for a fee.

4. Sell recommendatory ads. You could also offer to recommend another marketer's products to your subscribers for a fee. You could do this by writing reviews or recommendations embedded in one of your value-packed content messages.

5. Build your brand. Joint ventures can explode your profits tremendously. Unfortunately however, the established online businessmen would take into consideration your standing in the industry before they could consider you for the partnership. If your mailing list has thousands of subscribers, chances are, they'll take you in without blinking an eyelash.

6. Pay-to-subscribe system. If your eZine has built a solid reputation for itself as a genuine information resource for the subject it is servicing, and demand for subscription is at an all time high, you could start charging for subscription fees. You'd get to earn every time new user would subscribe to your eZine service, and every time a user would have to renew his or her subscription. This could provide for you great income for many, many years!

7. Gain some affiliates. The best way to promote your own products is to get some people to help you advertise the same to ever corner of the World Wide Web. Indeed, we are talking about establishing your own affiliate program. And the best source for affiliates is, and will always be, your mailing list.

8. Generate repeat traffic. If you're engaged in a Pay-Per-Click (PPC) program like Google AdSense, then page impressions count. Page impressions are not dependent on unique visitors alone. Repeat visitors are crucial to your sustainable success. Your eZine can help you secure repeat visitors as you'll have a platform to constantly remind your subscribers about your website.

9. Lead your subscribers to your sales page. Some internet marketers create different websites for each of their products. How would people know where to go? Aside from the organic traffic from the search engines, you could lead the members of your mailing list to your various sales pages by simply including a link on your eZine.

10. Use your mailing list as leverage whenever you want to sell your website. A website with a mailing list of 5,000 subscribers can command a higher price than a mere website with no mailing list at all. There are some ethical considerations with this, however. The website and the eZine should be maintained by the buyer. The buyer cannot change everything and expect the existing subscribers to continue their subscription for something totally different from what they have signed up for.

Mark Flavin Is The Owner Of Mark Flavin Marketing. Mark Is An Expert In Online Marketing & All Make Money Online Topics. Mark Recommends You Visit eMail Secrets To Learn How To Increase Your Subscriber Base & Make More Money From Your List.

You Can Sign Up For Mark's Free eCourse at http://www.markflavin.com

Start Your Own Ezine Newsletter Amp Profit

Writen by Steven Boaze

The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may not get the results as fast as you want to, but don't worry. all list building strategies take time and when properly used correctly, will be more rewarding than you can possibly imagine.

ONLINE

Make your website an "attention grabber". With almost 4 million websites to choose from, the fact that someone found yours is something you shouldn't take for granted. With so much choice, how can you expect them to remember to come back tomorrow, and the next day? If you don't have an opt-in/sign-up form on your website, you are literally throwing opportunities away. This is the single most important thing you can do to build your database. But don't just put it on your home page - put it on every page, or make it part of your main navigation tool.

Checkbox your forms. Every form on your website should ask for permission to send future emails. If someone makes an online purchase, include a check box on the order form to get on your mailing list. If they download something from your site, make the same offer.

Get on other websites. Find a site whose product or service is complementary to yours and call them up. Ask if they'd add your newsletter to their opt-in form. Trade offers - add an additional check box to your sign up form so people can subscribe to your contact database and your partner's at the same time. Instead of advertising your product or service directly, consider placing banner ads (or do a banner exchange) for your newsletter on the sites your target audience is likely to visit.

Team up with other email marketers. You may be just starting to build, but there are thousands of marketers who already own a contact list and are sending email campaigns every day. Advertise your newsletter or website (with its prominent sign-up offer) in their newsletters or promotions (or do a banner exchange).

Use viral marketing. Even if you only send emails to a handful of people, make sure you include a "forward to a friend" link in each one - and equally important, a sign-up link for new readers. You'd be amazed at how often I get an interesting newsletter or promo from a friend, but can't figure out how to start getting my own copy. Don't forget to promote your sign-up offer at the bottom of your everyday email. Even if you're sending email to a friend or co-worker, include a link to your sign-up form to keep up the momentum. Remember, your email may get forwarded, so cover all your bases.

Get listed in ezine directories and search engines. There's a ton of free directories out there that categorize email newsletters.Go online and submit your listing to as many as you can - but make sure you read their privacy policy first!

OFFLINE

Make it a part of your brand identity. Every piece of paper that leaves your office should have a link to your website and/or your email subscription information. Period.

Equip your lobby or reception area. Post subscription information at your front desk - a little self-standing sign gets noticed. Place a fishbowl for business cards next to it, or better yet, let people sign up right then and there using a computer that's logged on to the opt-in form on your website.

Equip your trade show booth. Do the same as above in your exhibit's reception area. If you rent a lead retrieval machine from the show vendor, be sure to customize it so you can capture email and permission information.

Piggyback in-store purchases. When you ring up a customer, ask them if they'd like to receive email mailers from you. Be sure to let them know what they'll be getting and when.

Ask people you meet. Even if you don't sponsor or exhibit at events, try to attend them. Talk to people face-to-face and let them know you have valuable information to share. Exchange business cards along the way. Create a special set of cards that include your subscription information.

Promote after the sale. Let's say your customer didn't want to get on your email form when given the chance at checkout. They still go home with printed packaging of some form, whether it's a shopping bag, gift-wrap or the product packaging itself. Promote a subscription there, too, because (1) they might change their mind and (2) if they're giving it to someone else, you've gained another opportunity.

Use direct mail. It doesn't have to be fancy. A simple postcard promoting your offer to a small, rented (permission-based!) group will do. Sometimes all it takes to get people on your list is to let them know about your offer - and that you can send it via email (instead of killing trees).

Use print advertising. Placing an ad is almost as tricky as renting an email database, but realize that we're not talking about placing an ad in Forbes Magazine. Your local newspaper, your neighborhood newsletter, your Laundromat's bulletin board... start asking about promoting your offer in everything you read and everywhere you go. Get creative!

Use the telephone. Ask everyone who calls in to your company if they'd like to jsign up to receive information from you.

Use an existing contact database you already have. You probably have one, you just don't know it! Dig deep into your address book or database to find anyone you ever had a relationship with - anyone who ever bought from you, for example. Send them a one-time mailing (via email or mail, use whatever contact information you have) explaining that you are starting a newsletter or periodic emailing and ask if they'd like to sign up. Assure them that this is a one-time mailing, and then keep mailing only if they give you permission.

******************

You can promote your offer in every corner of the world; but there are a few more things you should do to ensure your email list contains well-targeted, opt-in, permission-based, low bounce/low unsubscribe names.

Only use an opt-in or double opt-in subscription method - not optout. Double opt-in ensures highest quality, since you are guaranteed direct permission from the subscriber and a valid email address.

Offer people relevance and value in exchange for their contact information, e.g., special discounts, monthly tips-n-tricks, white papers, etc. Giving away irrelevant freebies builds your opt-in list in the short term, but over the long run, those leads won't pay off.

Qualify without scaring away the really interested people. Ask for more than just name and email - but not too much. Find the right balance, and the people who truly value your offer and want to hear from you will be the ones who end up in your database.

Set expectations up front. Tell people what they'll be getting, and only the interested ones will sign up. The key to successfully building a high quality, opt-in, permission-based email contact list is to realize it's a continual process. Don't expect 10,000 names to appear from your opt-in form overnight. But the sooner you start, the sooner you can start building rewarding relationships.

About The Author

Steven Boaze is the President of Boaze Publishing with one of the largest databases on the internet. Come by Boaze Publishing and get your 50% off all advertising for the month of Dec! http://www.boazepublishing.biz/

owner@boazepublishing.biz

Good News About Getting Published

Writen by Henry DeVries

So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print. If a traditional publisher wasn't interested in your tome, your only other option was to spend tens of thousands of dollars with a subsidy press or custom printer. And then, without ready distribution, good luck trying to sell the books.

But all that has changed. Thanks to new technologies, today it is not only possible to produce a professional-looking copy of your book for under $1,000, you can also market the book through reputable sales channels.

Alternative publishers are able to print both paperback and hardcover books as they're needed due to the bold new digital publishing technology known as "print-on-demand." Simply put, print-on-demand turns the traditional economics of the $27.5 billion publishing industry upside down. Going digital allows books to be produced in small quantities -- even one at a time -- almost instantaneously. No longer does publishing require behemoth offset presses, hangar-size warehouses and fleets of trucks.

There are challenges, of course. Because print-on-demand books are not typically stocked on bookstore shelves, authors need to do a good job of marketing through publicity, direct mail and the Internet. But if you are a nonfiction author willing to be a self-promoter and whose book targets an identifiable market, then alternative publishing may be right for you. With print-on-demand, your book is stored digitally until a customer orders it. At that point, a printing and binding machine creates a slick, high-quality paperback or hardcover book, all ready for shipping.

Print-on-demand has enormous implications for writers, readers, publishers and retailers. Because titles are produced "on demand," there are never wasted copies ("remaindered" as they used to be dubbed in the old days). Paperbacks and hardcover books are priced competitively, with authors receiving royalties of 30 percent or more. Compare those with traditional publishing industry standards of 5 percent to 15 percent, and the appeal becomes a bit clearer still.

One of the leading publishers of print-on-demand books for professionals and consultants is 1stBooks. Established in 1997, 1stBooks is the world's leading provider of publishing and marketing services for authors of all genres, with over 18,000 titles in its catalog, and over 500-plus new books added each month. All of its authors are considered self-published and retain all rights to their books.

"Alternative publishing levels the playing field and democratizes the publishing process," said Robert McCormack, president of 1stBooks, in a recent interview with Writer's Digest. "Authors who might have not fit or did not want to use the traditional publishing model can see their works in print."

Print-on-demand is not, however, for every would-be author, says McCormack. There is no economy of scale, and the unit cost of printing one copy is exactly the same as printing 10,000. So, if there is a guaranteed market for at least 500 to 1,000 of your books, the economics of a traditional print run from a custom printer are better than print-on-demand in many cases.

As a result of the depth and breadth of the 1stBooks growing catalog, the company made an arrangement with the Ingram Book Group to distribute paperback and hardcover editions of its titles at thousands of bookstores worldwide. The deal uses the latest Print-on-Demand technology offered by Ingram's subsidiary, Lightning Source. Because these books are generated one at a time, they neatly sidestep the high costs traditionally associated with bringing new books to the marketplace.

Self-publishing doesn't mean you're going it alone, either. 1stBooks authors have access to a comprehensive range of publishing and promotional services, including a full-time promotions staff, personal project coordinators and nationwide distribution through over 25,000 bookstores and book retailers, via the Internet at Amazon.com, Barnes&Noble.com, Borders.com and the 1stBooks Web site.

The current 1stBooks basic publishing package entails a $399 fee to create an e-book from scratch. Of that total, $300 is a deposit and is subsequently refunded through 100 percent commission on the author's first sales until the amount is completely paid. An extra $199 is required for paperback publication, with royalty rates paid at the author's choice of 50 percent, 30 percent, 20 percent or 10 percent.

Similar packages are available through other alternative publishers like iUniverse, xLibris and Infintiy Publishing.

Alternative publishers have made a conscious decision to offer their services to everyone, rather than give control to an elite clique of editors and agents, as is often true in traditional publishing. While incoming manuscripts are checked for formatting before a new title goes online, alternative publishers do not edit for style and content. These companies do not make value judgments about the literary merit of books. The author decides what the public reads, and the public decides if it makes good reading or not. It is a purely market-driven approach, and allows almost anyone to make a new book available to millions of readers, at a small fraction of the cost of traditional publishing methods.

Henry DeVries is a marketing coach and writer specializing in lead generation for professional service firms. An adjunct marketing professor at UCSD since 1984, he is the author of "Self Marketing Secrets" and the recently published "Client Seduction." Visit http://www.newclientmarketing.com or e-mail questions to henry@newclientmarketing.com.

© 2005 Henry DeVries, All rights reserved. You are free to use this material in whole or in part in pint, on a web site or in an email newsletter, as long as you include complete attribution, including live web site link. Please also notify me where the material will appear.

The attribution should read:

"By Henry DeVries of the New Client Marketing Institute. Please visit Henry's web site at http://www.newclientmarketing.com for additional marketing articles and resources on marketing for professional service businesses."